---
title: "Mars brands and Share of Search"
description: "Consumer products company whose pet food portfolio includes Nom Nom."
canonical: "https://gobrandwave.com/demand/nz/companies/mars"
publisher: "Brandwave"
---

# Mars brands and Share of Search

Consumer products company whose pet food portfolio includes Nom Nom.

## Key facts

- **Company**: Mars
- **Market**: New Zealand
- **Brands tracked**: 8
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Airwaves | Chewing gum and mint brands | 5 | 2.9% | 430 |
| Dolmio | Pasta sauce brands | 3 | 18.1% | 1.1K |
| Eclipse | Chewing gum and mint brands | 4 | 8.6% | 1.3K |
| Extra | Chewing gum and mint brands | 3 | 10.2% | 1.5K |
| Juicy Fruit | Chewing gum and mint brands | 6 | 1.4% | 210 |
| Pedigree | Pet food brands | 7 | 6.5% | 2.4K |
| Royal Canin | Pet food brands | 2 | 23.9% | 8.7K |
| Whiskas | Pet food brands | 4 | 10% | 3.6K |

- [Airwaves](/demand/nz/brands/airwaves)
- [Dolmio](/demand/nz/brands/dolmio)
- [Eclipse](/demand/nz/brands/eclipse)
- [Extra](/demand/nz/brands/extra)
- [Juicy Fruit](/demand/nz/brands/juicy-fruit)
- [Pedigree](/demand/nz/brands/pedigree)
- [Royal Canin](/demand/nz/brands/royal-canin)
- [Whiskas](/demand/nz/brands/whiskas)

## Brand competitors

- [Tic Tac](/demand/nz/brands/tic-tac): 1st place in NZ Chewing gum and mint brands estimated Share of Search at 63.1% in Aug 2026.
- [Barilla](/demand/nz/brands/barilla): 1st place in NZ Pasta sauce brands estimated Share of Search at 53% in Aug 2026.
- [Purina](/demand/nz/brands/purina): 1st place in NZ Pet food brands estimated Share of Search at 29.6% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Mars brands and Share of Search". https://gobrandwave.com/demand/nz/companies/mars

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/mars. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.