---
title: "Kogan.com brands and Share of Search"
description: "The business behind the Kogan and Mighty Ape online stores."
canonical: "https://gobrandwave.com/demand/nz/companies/kogan-com"
publisher: "Brandwave"
---

# Kogan.com brands and Share of Search

The business behind the Kogan and Mighty Ape online stores.

## Key facts

- **Company**: Kogan.com
- **Market**: New Zealand
- **Brands tracked**: 2
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Kogan | New Zealand online retailers and marketplaces | 8 | 0.42% | 14.6K |
| Mighty Ape | Bookshops | 1 | 43.3% | 140K |
| Mighty Ape | New Zealand online retailers and marketplaces | 6 | 4% | 140K |
| Mighty Ape | Toy retailers | 4 | 6% | 140K |
| Mighty Ape | Video game retailers | 3 | 18.7% | 140K |

- [Kogan](/demand/nz/brands/kogan)
- [Mighty Ape](/demand/nz/brands/mighty-ape)

## Brand competitors

- [Trade Me](/demand/nz/brands/trade-me): 1st place in NZ online retailers and marketplaces estimated Share of Search at 56.7% in Aug 2026.
- [Kmart NZ](/demand/nz/brands/kmart-nz): 1st place in NZ Toy retailers estimated Share of Search at 47.7% in Aug 2026.
- [Noel Leeming](/demand/nz/brands/noel-leeming): 1st place in NZ Video game retailers estimated Share of Search at 44.3% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Kogan.com brands and Share of Search". https://gobrandwave.com/demand/nz/companies/kogan-com

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/kogan-com. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.