---
title: "Klarna brands and Share of Search"
description: "The Swedish payments company behind Klarna and, in New Zealand, Laybuy."
canonical: "https://gobrandwave.com/demand/nz/companies/klarna"
publisher: "Brandwave"
---

# Klarna brands and Share of Search

The Swedish payments company behind Klarna and, in New Zealand, Laybuy.

## Key facts

- **Company**: Klarna
- **Legal name**: Klarna Group plc
- **Market**: New Zealand
- **Brands tracked**: 2
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Klarna | Buy now pay later in New Zealand | 3 | 7.3% | 10.3K |
| Laybuy | Buy now pay later in New Zealand | 4 | 2% | 2.9K |

- [Klarna](/demand/nz/brands/klarna)
- [Laybuy](/demand/nz/brands/laybuy)

## Brand competitors

- [Afterpay](/demand/nz/brands/afterpay): 1st place in NZ Buy now pay later in New Zealand estimated Share of Search at 60.3% in Aug 2026.
- [PayPal](/demand/nz/brands/paypal): 2nd place in NZ Buy now pay later in New Zealand estimated Share of Search at 30.3% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Klarna brands and Share of Search". https://gobrandwave.com/demand/nz/companies/klarna

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/klarna. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.