---
title: "Kimberly-Clark brands and Share of Search"
description: "Consumer products company whose period-care portfolio includes Thinx."
canonical: "https://gobrandwave.com/demand/nz/companies/kimberly-clark"
publisher: "Brandwave"
---

# Kimberly-Clark brands and Share of Search

Consumer products company whose period-care portfolio includes Thinx.

## Key facts

- **Company**: Kimberly-Clark
- **Market**: New Zealand
- **Brands tracked**: 4
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Thinx | Period care brands | 5 | 2.4% | 270 |
| Huggies Wipes | Baby wipe brands | 1 | 66.4% | 4.6K |
| Kleenex | Toilet paper and tissue brands | 2 | 36.9% | 990 |
| U by Kotex | Period care brands | 3 | 25.9% | 2.9K |

- [Thinx](/demand/nz/brands/thinx)
- [Huggies Wipes](/demand/nz/brands/huggies-wipes)
- [Kleenex](/demand/nz/brands/kleenex)
- [U by Kotex](/demand/nz/brands/u-by-kotex)

## Brand competitors

- [Sorbent](/demand/nz/brands/sorbent): 1st place in NZ Toilet paper and tissue brands estimated Share of Search at 43.3% in Aug 2026.
- [Modibodi](/demand/nz/brands/modibodi): 1st place in NZ Period care brands estimated Share of Search at 40.7% in Aug 2026.
- [Libra](/demand/nz/brands/libra): 2nd place in NZ Period care brands estimated Share of Search at 26.8% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Kimberly-Clark brands and Share of Search". https://gobrandwave.com/demand/nz/companies/kimberly-clark

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/kimberly-clark. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.