---
title: "Kering brands and Share of Search"
description: "The brands Kering markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/nz/companies/kering"
publisher: "Brandwave"
---

# Kering brands and Share of Search

The brands Kering markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Kering
- **Market**: New Zealand
- **Brands tracked**: 3
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Yves Saint Laurent | Fragrance brands | 3 | 16.3% | 29.7K |
| Gucci | Fragrance brands | 4 | 14.4% | 26.2K |
| Gucci | Luxury fashion houses | 3 | 15.7% | 26.2K |
| Saint Laurent | Luxury fashion houses | 5 | 10% | 16.7K |

- [Yves Saint Laurent](/demand/nz/brands/yves-saint-laurent)
- [Gucci](/demand/nz/brands/gucci)
- [Saint Laurent](/demand/nz/brands/saint-laurent)

## Brand competitors

- [Louis Vuitton](/demand/nz/brands/louis-vuitton): 1st place in NZ Luxury fashion houses estimated Share of Search at 27.5% in Aug 2026.
- [Dior Beauty](/demand/nz/brands/dior-beauty): 1st place in NZ Fragrance brands estimated Share of Search at 20.5% in Aug 2026.
- [Chanel](/demand/nz/brands/chanel): 2nd place in NZ Fragrance brands estimated Share of Search at 16.8% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Kering brands and Share of Search". https://gobrandwave.com/demand/nz/companies/kering

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/kering. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.