---
title: "JBL brands and Share of Search"
description: "The brands JBL markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/nz/companies/jbl"
publisher: "Brandwave"
---

# JBL brands and Share of Search

The brands JBL markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: JBL
- **Market**: New Zealand
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| JBL | Bluetooth earbuds brands | 2 | 25.7% | 46.6K |
| JBL | Bluetooth headphones brands | 2 | 24.1% | 46.6K |
| JBL | Bluetooth speaker brands | 1 | 48.8% | 46.6K |
| JBL | Ear buds brands | 2 | 26% | 46.6K |
| JBL | Earphones brands | 2 | 25.9% | 46.6K |
| JBL | Headphone brands | 2 | 23.7% | 46.6K |
| JBL | Home cinema brands | 1 | 52.6% | 46.6K |
| JBL | Soundbar brands | 1 | 68.5% | 46.6K |
| JBL | Soundbar with subwoofer brands | 1 | 38.7% | 46.6K |
| JBL | Speaker brands | 1 | 45% | 46.6K |
| JBL Professional | PA system brands | 4 | 8.2% | 40 |

- [JBL](/demand/nz/brands/jbl)
- [JBL Professional](/demand/nz/brands/jbl-professional)

## Brand competitors

- [Apple AirPods](/demand/nz/brands/airpods): 1st place in NZ Bluetooth earbuds brands estimated Share of Search at 54.8% in Sep 2026.
- [QSC](/demand/nz/brands/qsc): 2nd place in NZ PA system brands estimated Share of Search at 20.4% in Sep 2026.
- [RCF](/demand/nz/brands/rcf): 3rd place in NZ PA system brands estimated Share of Search at 16.3% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "JBL brands and Share of Search". https://gobrandwave.com/demand/nz/companies/jbl

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/jbl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.