---
title: "IAG New Zealand brands and Share of Search"
description: "The business behind the AMI, State, and NZI insurance brands."
canonical: "https://gobrandwave.com/demand/nz/companies/iag-new-zealand"
publisher: "Brandwave"
---

# IAG New Zealand brands and Share of Search

The business behind the AMI, State, and NZI insurance brands.

## Key facts

- **Company**: IAG New Zealand
- **Legal name**: IAG New Zealand Limited
- **Market**: New Zealand
- **Brands tracked**: 2
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| AMI Insurance | New Zealand car and home insurers | 2 | 20.7% | 67.8K |
| AMI Insurance | New Zealand travel insurers | 1 | 27.9% | 67.8K |
| State Insurance | New Zealand car and home insurers | 4 | 14.9% | 49.1K |
| State Insurance | New Zealand travel insurers | 3 | 20.2% | 49.1K |

- [AMI Insurance](/demand/nz/brands/ami-insurance)
- [State Insurance](/demand/nz/brands/state-insurance)

## Brand competitors

- [AA Insurance](/demand/nz/brands/aa-insurance): 1st place in NZ car and home insurers estimated Share of Search at 34% in Aug 2026.
- [Tower Insurance](/demand/nz/brands/tower-insurance): 3rd place in NZ car and home insurers estimated Share of Search at 18.6% in Aug 2026.
- [Southern Cross Travel Insurance](/demand/nz/brands/southern-cross-travel-insurance): 4th place in NZ travel insurers estimated Share of Search at 15.2% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "IAG New Zealand brands and Share of Search". https://gobrandwave.com/demand/nz/companies/iag-new-zealand

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/iag-new-zealand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.