---
title: "Hyster-Yale Materials Handling, Inc. brands and Share of Search"
description: "The brands Hyster-Yale Materials Handling, Inc. markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/nz/companies/hyster-yale"
publisher: "Brandwave"
---

# Hyster-Yale Materials Handling, Inc. brands and Share of Search

The brands Hyster-Yale Materials Handling, Inc. markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Hyster-Yale Materials Handling, Inc.
- **Market**: New Zealand
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Hyster | Forklift battery brands | 6 | 0.31% | 300 |
| Hyster | Forklift brands | 3 | 12.8% | 300 |
| Hyster | Forklift dealer brands | 10 | <0.01% | 300 |
| Yale | Forklift brands | 11 | 3% | 70 |
| Yale | Forklift dealer brands | 7 | 0.03% | 70 |

- [Hyster](/demand/nz/brands/hyster)
- [Yale](/demand/nz/brands/yale-materials-handling)

## Brand competitors

- [Century Batteries](/demand/nz/brands/century-batteries): 1st place in NZ Forklift battery brands estimated Share of Search at 73.4% in Sep 2026.
- [Toyota](/demand/nz/brands/toyota): 1st place in NZ Forklift dealer brands estimated Share of Search at 53% in Sep 2026.
- [Centra Forklifts](/demand/nz/brands/centra-forklifts): 1st place in NZ Forklift brands estimated Share of Search at 30.8% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hyster-Yale Materials Handling, Inc. brands and Share of Search". https://gobrandwave.com/demand/nz/companies/hyster-yale

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/hyster-yale. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.