---
title: "HubSpot brands and Share of Search"
description: "The business behind HubSpot."
canonical: "https://gobrandwave.com/demand/nz/companies/hubspot"
publisher: "Brandwave"
---

# HubSpot brands and Share of Search

The business behind HubSpot.

## Key facts

- **Company**: HubSpot
- **Legal name**: HubSpot, Inc.
- **Market**: New Zealand
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| HubSpot | Content marketing platforms | 2 | 35.9% | 9K |
| HubSpot | CRM platforms | 1 | 41.9% | 9K |
| HubSpot | Customer engagement platforms | 1 | 72.1% | 9K |
| HubSpot | Marketing attribution platforms | 5 | 0.2% | 9K |
| HubSpot | Marketing automation platforms | 6 | 0.23% | 9K |
| HubSpot Sales Hub | Sales engagement and outreach tools | 8 | 1.7% | 10 |

- [HubSpot](/demand/nz/brands/hubspot)
- [HubSpot Sales Hub](/demand/nz/brands/hubspot-sales-hub)

## Brand competitors

- [Google Analytics](/demand/nz/brands/google-analytics): 1st place in NZ Marketing attribution platforms estimated Share of Search at 86.9% in Sep 2026.
- [Mailchimp](/demand/nz/brands/mailchimp): 1st place in NZ Content marketing platforms estimated Share of Search at 51.7% in Sep 2026.
- [Outreach](/demand/nz/brands/outreach): 1st place in NZ Sales engagement and outreach tools estimated Share of Search at 34.5% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "HubSpot brands and Share of Search". https://gobrandwave.com/demand/nz/companies/hubspot

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/hubspot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.