---
title: "Honda brands and Share of Search"
description: "The business behind HONDA cars."
canonical: "https://gobrandwave.com/demand/nz/companies/honda"
publisher: "Brandwave"
---

# Honda brands and Share of Search

The business behind HONDA cars.

## Key facts

- **Company**: Honda
- **Market**: New Zealand
- **Brands tracked**: 6
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Honda | Car brands | 4 | 4.6% | 40.4K |
| Honda | Chainsaw and outdoor power brands | 1 | 43.5% | 40.4K |
| Honda | Dirt bikes brands | 1 | 85.1% | 40.4K |
| Honda | Earth auger brands | 6 | 0.22% | 40.4K |
| Honda ATV | ATV and side-by-side brands | 4 | 4.5% | 510 |
| Honda Marine | Outboard motor brands | 4 | 17.3% | 480 |
| Honda Motorcycles | Motorcycle brands | 7 | 5.2% | 1.5K |
| Honda Power Equipment | Lawn mower brands | 7 | 1.9% | 1.6K |
| Honda Power Equipment | Plate compactor brands | 4 | 4.3% | 1.6K |
| Honda Power Equipment | Portable generator brands | 2 | 11.4% | 1.6K |
| Honda Power Equipment | Power washer brands | 6 | 3.2% | 1.6K |
| Honda Power Equipment | Push mower brands | 5 | 3.7% | 1.6K |
| Honda Power Equipment | Riding lawn mower brands | 5 | 2.8% | 1.6K |
| Honda Power Equipment | Snow blower brands | 4 | 4.6% | 1.6K |
| Honda Power Equipment | Walk behind mower brands | 5 | 3.8% | 1.6K |
| Honda Scooters | Moped and scooter brands | 4 | 3.5% | 260 |

- [Honda](/demand/nz/brands/honda)
- [Honda ATV](/demand/nz/brands/honda-atv)
- [Honda Marine](/demand/nz/brands/honda-marine)
- [Honda Motorcycles](/demand/nz/brands/honda-motorcycles)
- [Honda Power Equipment](/demand/nz/brands/honda-power-equipment)
- [Honda Scooters](/demand/nz/brands/honda-scooters)

## Brand competitors

- [Segway-Ninebot](/demand/nz/brands/segway-ninebot): 1st place in NZ Moped and scooter brands estimated Share of Search at 60.7% in Sep 2026.
- [Kawasaki](/demand/nz/brands/kawasaki): 1st place in NZ ATV and side-by-side brands estimated Share of Search at 36.9% in Sep 2026.
- [Can-Am](/demand/nz/brands/can-am): 2nd place in NZ ATV and side-by-side brands estimated Share of Search at 28.8% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Honda brands and Share of Search". https://gobrandwave.com/demand/nz/companies/honda

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/honda. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.