---
title: "Hilton brands and Share of Search"
description: "The brands Hilton markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/nz/companies/hilton"
publisher: "Brandwave"
---

# Hilton brands and Share of Search

The brands Hilton markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Hilton
- **Market**: New Zealand
- **Brands tracked**: 4
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Hilton | Hotel chains | 3 | 20.4% | 19.3K |
| Hilton Fiji Beach Resort & Spa | Fiji resorts | 5 | 15.5% | 4.9K |
| Hilton Lake Taupō | Taupō hotels and resorts | 1 | 32.4% | 8.5K |
| Hilton Queenstown Resort & Spa | Queenstown hotels | 1 | 21.5% | 13.9K |

- [Hilton](/demand/nz/brands/hilton)
- [Hilton Fiji Beach Resort & Spa](/demand/nz/brands/hilton-fiji-beach-resort-and-spa)
- [Hilton Lake Taupō](/demand/nz/brands/hilton-lake-taupo)
- [Hilton Queenstown Resort & Spa](/demand/nz/brands/hilton-queenstown-resort-and-spa)

## Brand competitors

- [Wairakei Resort](/demand/nz/brands/wairakei-resort): 2nd place in NZ Taupō hotels and resorts estimated Share of Search at 31.9% in Aug 2026.
- [IHG](/demand/nz/brands/ihg): 1st place in NZ Hotel chains estimated Share of Search at 27.5% in Aug 2026.
- [Sudima Hotels](/demand/nz/brands/sudima-hotels): 2nd place in NZ Hotel chains estimated Share of Search at 21.5% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hilton brands and Share of Search". https://gobrandwave.com/demand/nz/companies/hilton

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/hilton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.