---
title: "Heinz brands and Share of Search"
description: "The brands Heinz markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/nz/companies/heinz"
publisher: "Brandwave"
---

# Heinz brands and Share of Search

The brands Heinz markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Heinz
- **Market**: New Zealand
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Heinz | Sauce and condiment brands | 4 | 11.4% | 2K |
| Farex | Baby food brands | 2 | 14.5% | 880 |

- [Heinz](/demand/nz/brands/heinz)
- [Farex](/demand/nz/brands/farex)

## Brand competitors

- [Wattie's](/demand/nz/brands/watties): 1st place in NZ Baby food brands estimated Share of Search at 51% in Sep 2026.
- [Kewpie](/demand/nz/brands/kewpie): 1st place in NZ Sauce and condiment brands estimated Share of Search at 30.7% in Sep 2026.
- [Barker's of Geraldine](/demand/nz/brands/barkers-of-geraldine): 3rd place in NZ Sauce and condiment brands estimated Share of Search at 18.1% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Heinz brands and Share of Search". https://gobrandwave.com/demand/nz/companies/heinz

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/heinz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.