---
title: "Heineken brands and Share of Search"
description: "The brands Heineken markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/nz/companies/heineken"
publisher: "Brandwave"
---

# Heineken brands and Share of Search

The brands Heineken markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Heineken
- **Market**: New Zealand
- **Brands tracked**: 2
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Heineken | Beer brands | 3 | 17.1% | 5.9K |
| Heineken 0.0 | Alcohol-free drink brands | 4 | 2.1% | 80 |

- [Heineken](/demand/nz/brands/heineken)
- [Heineken 0.0](/demand/nz/brands/heineken-0-0)

## Brand competitors

- [Lyre's](/demand/nz/brands/lyres): 1st place in NZ Alcohol-free drink brands estimated Share of Search at 87.5% in Aug 2026.
- [Speight's](/demand/nz/brands/speights): 1st place in NZ Beer brands estimated Share of Search at 30.2% in Aug 2026.
- [Steinlager](/demand/nz/brands/steinlager): 2nd place in NZ Beer brands estimated Share of Search at 20.4% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Heineken brands and Share of Search". https://gobrandwave.com/demand/nz/companies/heineken

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/heineken. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.