---
title: "GWM brands and Share of Search"
description: "The business behind GWM cars."
canonical: "https://gobrandwave.com/demand/nz/companies/gwm"
publisher: "Brandwave"
---

# GWM brands and Share of Search

The business behind GWM cars.

## Key facts

- **Company**: GWM
- **Market**: New Zealand
- **Brands tracked**: 4
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| GWM | Car brands | 24 | 1% | 12.7K |
| Haval | Car brands | 36 | 0.71% | 8.8K |
| Ora | Car brands | 76 | 0.04% | 550 |
| Ora | Electric-first car brands | 8 | 0.38% | 550 |
| Tank | Car brands | 64 | 0.22% | 2.7K |

- [GWM](/demand/nz/brands/gwm)
- [Haval](/demand/nz/brands/haval)
- [Ora](/demand/nz/brands/ora)
- [Tank](/demand/nz/brands/tank)

## Brand competitors

- [Toyota](/demand/nz/brands/toyota): 1st place in NZ Car brands estimated Share of Search at 13.8% in Aug 2026.
- [Mitsubishi](/demand/nz/brands/mitsubishi): 2nd place in NZ Car brands estimated Share of Search at 4.9% in Aug 2026.
- [BYD](/demand/nz/brands/byd): 3rd place in NZ Car brands estimated Share of Search at 4.3% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "GWM brands and Share of Search". https://gobrandwave.com/demand/nz/companies/gwm

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/gwm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.