---
title: "Goodman Fielder brands and Share of Search"
description: "The brands Goodman Fielder markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/nz/companies/goodman-fielder"
publisher: "Brandwave"
---

# Goodman Fielder brands and Share of Search

The brands Goodman Fielder markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Goodman Fielder
- **Market**: New Zealand
- **Brands tracked**: 3
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Molenberg | Bread brands | 5 | 8.7% | 1.1K |
| Ploughmans | Bread brands | 3 | 13.8% | 1.7K |
| Tip Top Bakery | Bread brands | 4 | 10.4% | 1.3K |

- [Molenberg](/demand/nz/brands/molenberg)
- [Ploughmans](/demand/nz/brands/ploughmans)
- [Tip Top Bakery](/demand/nz/brands/tip-top-bakery)

## Brand competitors

- [Vogel's](/demand/nz/brands/vogels): 1st place in NZ Bread brands estimated Share of Search at 50.6% in Aug 2026.
- [Freya's](/demand/nz/brands/freyas): 2nd place in NZ Bread brands estimated Share of Search at 16.4% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Goodman Fielder brands and Share of Search". https://gobrandwave.com/demand/nz/companies/goodman-fielder

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/goodman-fielder. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.