---
title: "GLOBAL brands and Share of Search"
description: "The brands GLOBAL markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/nz/companies/global-knives"
publisher: "Brandwave"
---

# GLOBAL brands and Share of Search

The brands GLOBAL markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: GLOBAL
- **Market**: New Zealand
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| GLOBAL | Chef knife brands | 3 | 17.7% | 390 |
| Global Knives | Kitchen knife brands | 3 | 11% | 530 |
| Global Knives | Knife set brands | 5 | 5% | 530 |

- [GLOBAL](/demand/nz/brands/global-knives)
- [Global Knives](/demand/nz/brands/global-knives-nz)

## Brand competitors

- [KitchenAid](/demand/nz/brands/kitchenaid): 1st place in NZ Knife set brands estimated Share of Search at 61.5% in Sep 2026.
- [Victorinox](/demand/nz/brands/victorinox): 1st place in NZ Chef knife brands estimated Share of Search at 45.5% in Sep 2026.
- [Wusthof](/demand/nz/brands/wusthof): 2nd place in NZ Chef knife brands estimated Share of Search at 23.6% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "GLOBAL brands and Share of Search". https://gobrandwave.com/demand/nz/companies/global-knives

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/global-knives. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.