---
title: "GitLab brands and Share of Search"
description: "The brands GitLab markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/nz/companies/gitlab"
publisher: "Brandwave"
---

# GitLab brands and Share of Search

The brands GitLab markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: GitLab
- **Market**: New Zealand
- **Brands tracked**: 2
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| GitLab | Code hosting platforms | 2 | 4.5% | 2.2K |
| GitLab CI | CI/CD tools | 5 | 3% | 30 |

- [GitLab](/demand/nz/brands/gitlab)
- [GitLab CI](/demand/nz/brands/gitlab-ci)

## Brand competitors

- [GitHub](/demand/nz/brands/github): 1st place in NZ Code hosting platforms estimated Share of Search at 93.4% in Aug 2026.
- [GitHub Actions](/demand/nz/brands/github-actions): 1st place in NZ CI/CD tools estimated Share of Search at 59.6% in Aug 2026.
- [Buildkite](/demand/nz/brands/buildkite): 2nd place in NZ CI/CD tools estimated Share of Search at 17.2% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "GitLab brands and Share of Search". https://gobrandwave.com/demand/nz/companies/gitlab

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/gitlab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.