---
title: "Garmin brands and Share of Search"
description: "The brands Garmin markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/nz/companies/garmin"
publisher: "Brandwave"
---

# Garmin brands and Share of Search

The brands Garmin markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Garmin
- **Market**: New Zealand
- **Brands tracked**: 3
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Garmin | Pet GPS tracker brands | 1 | 83.3% | 69.3K |
| Garmin | Smartwatch and fitness tracker brands | 1 | 37.1% | 69.3K |
| Garmin Dash Cam | Dash cam brands | 3 | 11.8% | 240 |
| Garmin Marine | Marine electronics brands | 3 | 21.5% | 790 |

- [Garmin](/demand/nz/brands/garmin)
- [Garmin Dash Cam](/demand/nz/brands/garmin-dash-cam)
- [Garmin Marine](/demand/nz/brands/garmin-marine)

## Brand competitors

- [Navman](/demand/nz/brands/navman): 1st place in NZ Dash cam brands estimated Share of Search at 46.3% in Aug 2026.
- [Simrad](/demand/nz/brands/simrad): 1st place in NZ Marine electronics brands estimated Share of Search at 33.2% in Aug 2026.
- [Apple Watch](/demand/nz/brands/apple-watch): 2nd place in NZ Smartwatch and fitness tracker brands estimated Share of Search at 31.6% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Garmin brands and Share of Search". https://gobrandwave.com/demand/nz/companies/garmin

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/garmin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.