---
title: "Fonterra brands and Share of Search"
description: "The brands Fonterra markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/nz/companies/fonterra"
publisher: "Brandwave"
---

# Fonterra brands and Share of Search

The brands Fonterra markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Fonterra
- **Market**: New Zealand
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Fonterra | Agricultural co-operatives | 2 | 28% | 19.1K |
| Tararua | Butter brands | 7 | 2.2% | 200 |

- [Fonterra](/demand/nz/brands/fonterra)
- [Tararua](/demand/nz/brands/tararua)

## Brand competitors

- [Farmlands](/demand/nz/brands/farmlands): 1st place in NZ Agricultural co-operatives estimated Share of Search at 51.8% in Sep 2026.
- [Lewis Road Creamery](/demand/nz/brands/lewis-road-creamery): 1st place in NZ Butter brands estimated Share of Search at 40.5% in Sep 2026.
- [Olivani](/demand/nz/brands/olivani): 2nd place in NZ Butter brands estimated Share of Search at 17% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Fonterra brands and Share of Search". https://gobrandwave.com/demand/nz/companies/fonterra

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/fonterra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.