---
title: "Expedia Group brands and Share of Search"
description: "The business behind Expedia, Wotif, and Hotels.com."
canonical: "https://gobrandwave.com/demand/nz/companies/expedia-group"
publisher: "Brandwave"
---

# Expedia Group brands and Share of Search

The business behind Expedia, Wotif, and Hotels.com.

## Key facts

- **Company**: Expedia Group
- **Legal name**: Expedia Group, Inc.
- **Market**: New Zealand
- **Brands tracked**: 3
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Expedia | Online travel booking sites | 4 | 11.6% | 47K |
| Hotels.com | Online travel booking sites | 8 | 0.32% | 1.3K |
| Wotif | Online travel booking sites | 6 | 1.5% | 6.1K |

- [Expedia](/demand/nz/brands/expedia)
- [Hotels.com](/demand/nz/brands/hotels-com)
- [Wotif](/demand/nz/brands/wotif)

## Brand competitors

- [Skyscanner](/demand/nz/brands/skyscanner): 1st place in NZ Online travel booking sites estimated Share of Search at 41.1% in Aug 2026.
- [Booking.com](/demand/nz/brands/booking-com): 2nd place in NZ Online travel booking sites estimated Share of Search at 22.4% in Aug 2026.
- [Webjet](/demand/nz/brands/webjet): 3rd place in NZ Online travel booking sites estimated Share of Search at 17.4% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Expedia Group brands and Share of Search". https://gobrandwave.com/demand/nz/companies/expedia-group

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/expedia-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.