---
title: "Estée Lauder brands and Share of Search"
description: "The business behind Estée Lauder."
canonical: "https://gobrandwave.com/demand/nz/companies/estee-lauder"
publisher: "Brandwave"
---

# Estée Lauder brands and Share of Search

The business behind Estée Lauder.

## Key facts

- **Company**: Estée Lauder
- **Market**: New Zealand
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Estée Lauder | Eye makeup remover brands | 4 | 13.9% | 5.1K |
| Estée Lauder | Eye shadow brands | 3 | 13.4% | 5.1K |
| Estée Lauder | Makeup and cosmetics brands | 6 | 4.6% | 5.1K |
| Estée Lauder | Moisturizer brands | 4 | 8.2% | 5.1K |
| Estée Lauder | Night cream brands | 3 | 15% | 5.1K |
| Le Labo | Fragrance brands | 10 | 1.4% | 1.9K |

- [Estée Lauder](/demand/nz/brands/estee-lauder)
- [Le Labo](/demand/nz/brands/le-labo)

## Brand competitors

- [La Roche-Posay](/demand/nz/brands/la-roche-posay): 1st place in NZ Eye makeup remover brands estimated Share of Search at 42.9% in Sep 2026.
- [Maybelline](/demand/nz/brands/maybelline): 1st place in NZ Eye shadow brands estimated Share of Search at 33.4% in Sep 2026.
- [CeraVe](/demand/nz/brands/cerave): 2nd place in NZ Moisturizer brands estimated Share of Search at 25% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Estée Lauder brands and Share of Search". https://gobrandwave.com/demand/nz/companies/estee-lauder

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/estee-lauder. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.