---
title: "ESAB Corporation brands and Share of Search"
description: "The brands ESAB Corporation markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/nz/companies/esab"
publisher: "Brandwave"
---

# ESAB Corporation brands and Share of Search

The brands ESAB Corporation markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: ESAB Corporation
- **Market**: New Zealand
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| ESAB | MIG welder brands | 6 | 1.1% | 80 |
| ESAB | Plasma cutter brands | 3 | 4.8% | 80 |
| ESAB | Stick welder brands | 3 | 4.8% | 80 |
| ESAB | TIG brands | 4 | 2% | 80 |
| ESAB | Welding cart brands | 4 | 1.6% | 80 |
| ESAB | Welding equipment brands | 8 | 3.8% | 80 |
| Cigweld | MIG welder brands | 1 | 69.1% | 650 |
| Cigweld | Welding equipment brands | 1 | 31.3% | 650 |

- [ESAB](/demand/nz/brands/esab)
- [Cigweld](/demand/nz/brands/cigweld)

## Brand competitors

- [Lincoln Electric](/demand/nz/brands/lincoln-electric): 2nd place in NZ MIG welder brands estimated Share of Search at 18.1% in Sep 2026.
- [WIA](/demand/nz/brands/wia): 4th place in NZ Welding equipment brands estimated Share of Search at 9.1% in Sep 2026.
- [Fronius](/demand/nz/brands/fronius): 3rd place in NZ MIG welder brands estimated Share of Search at 5.3% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "ESAB Corporation brands and Share of Search". https://gobrandwave.com/demand/nz/companies/esab

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/esab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.