---
title: "Edmonds brands and Share of Search"
description: "The brands Edmonds markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/nz/companies/edmonds"
publisher: "Brandwave"
---

# Edmonds brands and Share of Search

The brands Edmonds markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Edmonds
- **Market**: New Zealand
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Edmonds | Baking brands | 2 | 16.1% | 1.5K |
| Edmonds Cooking | Recipe websites | 9 | 0.52% | 260 |

- [Edmonds](/demand/nz/brands/edmonds)
- [Edmonds Cooking](/demand/nz/brands/edmonds-cooking)

## Brand competitors

- [Chelsea](/demand/nz/brands/chelsea): 1st place in NZ Baking brands estimated Share of Search at 50.2% in Sep 2026.
- [Recipe Tin Eats](/demand/nz/brands/recipe-tin-eats): 1st place in NZ Recipe websites estimated Share of Search at 47.4% in Sep 2026.
- [VJ Cooks](/demand/nz/brands/vj-cooks): 2nd place in NZ Recipe websites estimated Share of Search at 36.5% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Edmonds brands and Share of Search". https://gobrandwave.com/demand/nz/companies/edmonds

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/edmonds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.