---
title: "Diageo brands and Share of Search"
description: "Beverage company whose non-alcoholic portfolio includes Seedlip and Ritual Zero Proof."
canonical: "https://gobrandwave.com/demand/nz/companies/diageo"
publisher: "Brandwave"
---

# Diageo brands and Share of Search

Beverage company whose non-alcoholic portfolio includes Seedlip and Ritual Zero Proof.

## Key facts

- **Company**: Diageo
- **Market**: New Zealand
- **Brands tracked**: 8
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Seedlip | Alcohol-free drink brands | 2 | 7.3% | 280 |
| Baileys | Liqueur brands | 1 | 31.6% | 10.1K |
| Captain Morgan | Rum brands | 4 | 17.3% | 1.9K |
| Casamigos | Tequila brands | 5 | 5.2% | 440 |
| Don Julio | Tequila brands | 1 | 36.9% | 3.1K |
| Gordon's | Gin brands | 1 | 24.6% | 3K |
| Johnnie Walker | Whisky brands | 1 | 21.9% | 6.8K |
| Tanqueray | Gin brands | 4 | 16.9% | 2.1K |

- [Seedlip](/demand/nz/brands/seedlip)
- [Baileys](/demand/nz/brands/baileys)
- [Captain Morgan](/demand/nz/brands/captain-morgan)
- [Casamigos](/demand/nz/brands/casamigos)
- [Don Julio](/demand/nz/brands/don-julio)
- [Gordon's](/demand/nz/brands/gordons)
- [Johnnie Walker](/demand/nz/brands/johnnie-walker)
- [Tanqueray](/demand/nz/brands/tanqueray)

## Brand competitors

- [Lyre's](/demand/nz/brands/lyres): 1st place in NZ Alcohol-free drink brands estimated Share of Search at 87.5% in Aug 2026.
- [Bacardi](/demand/nz/brands/bacardi): 1st place in NZ Rum brands estimated Share of Search at 36.8% in Aug 2026.
- [Patrón](/demand/nz/brands/patron): 2nd place in NZ Tequila brands estimated Share of Search at 33% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Diageo brands and Share of Search". https://gobrandwave.com/demand/nz/companies/diageo

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/diageo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.