---
title: "Cotton On brands and Share of Search"
description: "The brands Cotton On markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/nz/companies/cotton-on"
publisher: "Brandwave"
---

# Cotton On brands and Share of Search

The brands Cotton On markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Cotton On
- **Market**: New Zealand
- **Brands tracked**: 2
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Cotton On | Women's fashion retailers | 1 | 29.4% | 247K |
| Cotton On Kids | Kids clothing brands | 2 | 39.3% | 22.2K |

- [Cotton On](/demand/nz/brands/cotton-on)
- [Cotton On Kids](/demand/nz/brands/cotton-on-kids)

## Brand competitors

- [Jamie Kay](/demand/nz/brands/jamie-kay): 1st place in NZ Kids clothing brands estimated Share of Search at 47.7% in Aug 2026.
- [Glassons](/demand/nz/brands/glassons): 2nd place in NZ Women's fashion retailers estimated Share of Search at 23.5% in Aug 2026.
- [Postie](/demand/nz/brands/postie): 3rd place in NZ Women's fashion retailers estimated Share of Search at 12.1% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Cotton On brands and Share of Search". https://gobrandwave.com/demand/nz/companies/cotton-on

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/cotton-on. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.