---
title: "Colgate brands and Share of Search"
description: "The brands Colgate markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/nz/companies/colgate"
publisher: "Brandwave"
---

# Colgate brands and Share of Search

The brands Colgate markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Colgate
- **Market**: New Zealand
- **Brands tracked**: 2
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Colgate | Oral care brands | 2 | 23.8% | 8.7K |
| Colgate Optic White | Teeth whitening brands | 2 | 29.9% | 5.2K |

- [Colgate](/demand/nz/brands/colgate)
- [Colgate Optic White](/demand/nz/brands/colgate-optic-white)

## Brand competitors

- [Hismile](/demand/nz/brands/hismile): 1st place in NZ Teeth whitening brands estimated Share of Search at 56.2% in Aug 2026.
- [Oral-B](/demand/nz/brands/oral-b): 1st place in NZ Oral care brands estimated Share of Search at 44.1% in Aug 2026.
- [Philips Sonicare](/demand/nz/brands/philips-sonicare): 3rd place in NZ Oral care brands estimated Share of Search at 17.8% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Colgate brands and Share of Search". https://gobrandwave.com/demand/nz/companies/colgate

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/colgate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.