---
title: "Colgate-Palmolive brands and Share of Search"
description: "The brands Colgate-Palmolive markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/nz/companies/colgate-palmolive"
publisher: "Brandwave"
---

# Colgate-Palmolive brands and Share of Search

The brands Colgate-Palmolive markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Colgate-Palmolive
- **Market**: New Zealand
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Ajax | Dishwashing liquid brands | 6 | 0.41% | 10 |
| Ajax | Household cleaning brands | 10 | 0.11% | 10 |
| Dynamo | Laundry detergent brands | 6 | 1.2% | 150 |

- [Ajax](/demand/nz/brands/ajax)
- [Dynamo](/demand/nz/brands/dynamo)

## Brand competitors

- [Palmolive](/demand/nz/brands/palmolive): 1st place in NZ Dishwashing liquid brands estimated Share of Search at 51.7% in Sep 2026.
- [Dettol](/demand/nz/brands/dettol): 1st place in NZ Household cleaning brands estimated Share of Search at 46.5% in Sep 2026.
- [Persil](/demand/nz/brands/persil): 1st place in NZ Laundry detergent brands estimated Share of Search at 44% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Colgate-Palmolive brands and Share of Search". https://gobrandwave.com/demand/nz/companies/colgate-palmolive

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/colgate-palmolive. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.