---
title: "Citation Group brands and Share of Search"
description: "Operates Citation HR and enableHR workplace-management products in New Zealand."
canonical: "https://gobrandwave.com/demand/nz/companies/citation-group"
publisher: "Brandwave"
---

# Citation Group brands and Share of Search

Operates Citation HR and enableHR workplace-management products in New Zealand.

## Key facts

- **Company**: Citation Group
- **Market**: New Zealand
- **Brands tracked**: 2
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Citation HR | New Zealand HR Software and Advisory Platforms | 5 | 0.52% | 120 |
| enableHR | New Zealand HR Software and Advisory Platforms | 4 | 1.4% | 330 |

- [Citation HR](/demand/nz/brands/citation-hr)
- [enableHR](/demand/nz/brands/enablehr)

## Brand competitors

- [Employment Hero](/demand/nz/brands/employment-hero): 1st place in NZ HR Software and Advisory Platforms estimated Share of Search at 47.7% in Aug 2026.
- [MyHR](/demand/nz/brands/myhr): 2nd place in NZ HR Software and Advisory Platforms estimated Share of Search at 37.3% in Aug 2026.
- [BrightHR](/demand/nz/brands/brighthr): 3rd place in NZ HR Software and Advisory Platforms estimated Share of Search at 12.9% in Aug 2026.

## How is branded search demand measured?

### Where do these numbers come from?

Brandwave organizes categories, branded terms, and competitor groups using publicly available information about companies and brands. We obtain third-party modeled search-volume estimates from external search-data providers, then store and keep them up to date. Our Brand Demand Index shares this curated information with everyone for free. The figures cover the 12 months ending Aug 2026.

### Can I use the Brand Demand Index data?

Yes. Anyone may use, share, adapt, and redistribute data published in the Brandwave Brand Demand Index, including for commercial purposes, under the Creative Commons Attribution 4.0 International licence (CC BY 4.0). Give appropriate credit to Brandwave, link to the source page and https://creativecommons.org/licenses/by/4.0/, and indicate if you made changes. This permission covers Brandwave’s published compilation and measurements; it does not grant rights to third-party trademarks or logos. Automated access must use the public pages or API and respect published rate limits.

### Does appearing here mean a company uses Brandwave?

Not necessarily. Brandwave maintains these brand profiles using publicly available information and data sources. Brandwave never exposes private customer data publicly.

## Cite this page

Brandwave. "Citation Group brands and Share of Search". https://gobrandwave.com/demand/nz/companies/citation-group

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/citation-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.