---
title: "BMW brands and Share of Search"
description: "The business behind BMW cars."
canonical: "https://gobrandwave.com/demand/nz/companies/bmw"
publisher: "Brandwave"
---

# BMW brands and Share of Search

The business behind BMW cars.

## Key facts

- **Company**: BMW
- **Market**: New Zealand
- **Brands tracked**: 2
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| BMW | Car brands | 10 | 3.1% | 38.5K |
| MINI | Car brands | 45 | 0.5% | 6.3K |

- [BMW](/demand/nz/brands/bmw)
- [MINI](/demand/nz/brands/mini)

## Brand competitors

- [Toyota](/demand/nz/brands/toyota): 1st place in NZ Car brands estimated Share of Search at 13.8% in Aug 2026.
- [Mitsubishi](/demand/nz/brands/mitsubishi): 2nd place in NZ Car brands estimated Share of Search at 4.9% in Aug 2026.
- [BYD](/demand/nz/brands/byd): 3rd place in NZ Car brands estimated Share of Search at 4.3% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "BMW brands and Share of Search". https://gobrandwave.com/demand/nz/companies/bmw

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/bmw. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.