---
title: "Block brands and Share of Search"
description: "The business behind Square, Afterpay, and Cash App."
canonical: "https://gobrandwave.com/demand/nz/companies/block"
publisher: "Brandwave"
---

# Block brands and Share of Search

The business behind Square, Afterpay, and Cash App.

## Key facts

- **Company**: Block
- **Legal name**: Block, Inc.
- **Market**: New Zealand
- **Brands tracked**: 2
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Afterpay | Buy now pay later in New Zealand | 1 | 60.3% | 84.8K |
| Square | Payment providers | 1 | 49% | 51.6K |
| Square | POS systems | 1 | 88.6% | 51.6K |

- [Afterpay](/demand/nz/brands/afterpay)
- [Square](/demand/nz/brands/square)

## Brand competitors

- [PayPal](/demand/nz/brands/paypal): 2nd place in NZ Buy now pay later in New Zealand estimated Share of Search at 30.3% in Aug 2026.
- [Klarna](/demand/nz/brands/klarna): 3rd place in NZ Buy now pay later in New Zealand estimated Share of Search at 7.3% in Aug 2026.
- [Lightspeed](/demand/nz/brands/lightspeed): 2nd place in NZ POS systems estimated Share of Search at 7% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Block brands and Share of Search". https://gobrandwave.com/demand/nz/companies/block

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/block. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.