---
title: "ASB Bank Limited brands and Share of Search"
description: "Operates the ASB brand in New Zealand."
canonical: "https://gobrandwave.com/demand/nz/companies/asb-bank-limited"
publisher: "Brandwave"
---

# ASB Bank Limited brands and Share of Search

Operates the ASB brand in New Zealand.

## Key facts

- **Company**: ASB Bank Limited
- **Legal name**: ASB Bank Limited
- **Market**: New Zealand
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| ASB | Credit card providers | 5 | 2.5% | 513K |
| ASB | New Zealand KiwiSaver providers | 10 | 1.9% | 513K |
| ASB | New Zealand retail banks | 2 | 22.6% | 513K |
| ASB Securities | New Zealand investment platforms | 7 | 4.5% | 8.1K |

- [ASB](/demand/nz/brands/asb)
- [ASB Securities](/demand/nz/brands/asb-securities)

## Brand competitors

- [Gem by Latitude](/demand/nz/brands/gem-by-latitude): 1st place in NZ Credit card providers estimated Share of Search at 42.3% in Sep 2026.
- [Sharesies](/demand/nz/brands/sharesies): 1st place in NZ investment platforms estimated Share of Search at 41.8% in Sep 2026.
- [American Express](/demand/nz/brands/american-express): 2nd place in NZ Credit card providers estimated Share of Search at 22.9% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "ASB Bank Limited brands and Share of Search". https://gobrandwave.com/demand/nz/companies/asb-bank-limited

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/asb-bank-limited. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.