---
title: "ARB brands and Share of Search"
description: "The brands ARB markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/nz/companies/arb"
publisher: "Brandwave"
---

# ARB brands and Share of Search

The brands ARB markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: ARB
- **Market**: New Zealand
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| ARB | 4x4 accessory brands | 5 | 2.6% | 1.1K |
| Old Man Emu | 4x4 accessory brands | 1 | 79.6% | 33.1K |

- [ARB](/demand/nz/brands/arb)
- [Old Man Emu](/demand/nz/brands/old-man-emu)

## Brand competitors

- [Thule](/demand/nz/brands/thule): 2nd place in NZ 4x4 accessory brands estimated Share of Search at 9.8% in Sep 2026.
- [Rhino-Rack](/demand/nz/brands/rhino-rack): 3rd place in NZ 4x4 accessory brands estimated Share of Search at 2.7% in Sep 2026.
- [Yakima](/demand/nz/brands/yakima): 4th place in NZ 4x4 accessory brands estimated Share of Search at 2.6% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "ARB brands and Share of Search". https://gobrandwave.com/demand/nz/companies/arb

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/arb. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.