---
title: "Apple brands and Share of Search"
description: "Apple is the organization or project responsible for the creative software brands in this portfolio."
canonical: "https://gobrandwave.com/demand/nz/companies/apple"
publisher: "Brandwave"
---

# Apple brands and Share of Search

Apple is the organization or project responsible for the creative software brands in this portfolio.

## Key facts

- **Company**: Apple
- **Market**: New Zealand
- **Brands tracked**: 19
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| AirPods | Headphone brands | 1 | 44.5% | 112K |
| Apple AirTag | Pet GPS tracker brands | 2 | 14% | 11.6K |
| Apple Maps | Maps and navigation apps | 2 | 0.54% | 4.1K |
| Apple Music | Music streaming services | 4 | 2.7% | 14.2K |
| Apple Podcasts | Podcast and radio apps | 3 | 2.8% | 920 |
| Apple TV 4K | Streaming device brands | 3 | 15.9% | 8.3K |
| Apple Vision Pro | VR headset brands | 3 | 9.1% | 1.3K |
| Apple Watch | Smartwatch and fitness tracker brands | 2 | 31.6% | 58.9K |
| Final Cut Pro | Video editing software | 6 | 1.4% | 700 |
| Find My | Family location apps | 3 | 12.7% | 1.2K |
| GarageBand | Music production software | 4 | 7.1% | 2.9K |
| iCloud | Cloud storage services | 3 | 11.6% | 42.6K |
| iMovie | Video editing software | 4 | 3.5% | 1.8K |
| iPad | Tablet brands | 1 | 76.5% | 66.7K |
| iPhone | Smartphone brands | 1 | 77.8% | 311K |
| Keynote | Presentation software | 5 | 0.22% | 240 |
| Logic Pro | Music production software | 5 | 3.4% | 1.4K |
| MacBook | Laptop brands | 1 | 46.2% | 68.4K |
| Safari | Web browsers | 6 | 2.1% | 2.7K |

- [AirPods](/demand/nz/brands/airpods)
- [Apple AirTag](/demand/nz/brands/apple-airtag)
- [Apple Maps](/demand/nz/brands/apple-maps)
- [Apple Music](/demand/nz/brands/apple-music)
- [Apple Podcasts](/demand/nz/brands/apple-podcasts)
- [Apple TV 4K](/demand/nz/brands/apple-tv-4k)
- [Apple Vision Pro](/demand/nz/brands/apple-vision-pro)
- [Apple Watch](/demand/nz/brands/apple-watch)
- [Final Cut Pro](/demand/nz/brands/final-cut-pro)
- [Find My](/demand/nz/brands/find-my)
- [GarageBand](/demand/nz/brands/garageband)
- [iCloud](/demand/nz/brands/icloud)
- [iMovie](/demand/nz/brands/imovie)
- [iPad](/demand/nz/brands/ipad)
- [iPhone](/demand/nz/brands/iphone)
- [Keynote](/demand/nz/brands/keynote)
- [Logic Pro](/demand/nz/brands/logic-pro)
- [MacBook](/demand/nz/brands/macbook)
- [Safari](/demand/nz/brands/safari)

## Brand competitors

- [Google Maps](/demand/nz/brands/google-maps): 1st place in NZ Maps and navigation apps estimated Share of Search at 98.7% in Aug 2026.
- [Garmin](/demand/nz/brands/garmin): 1st place in NZ Pet GPS tracker brands estimated Share of Search at 83.3% in Aug 2026.
- [Google Chrome](/demand/nz/brands/google-chrome): 1st place in NZ Web browsers estimated Share of Search at 75.2% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Apple brands and Share of Search". https://gobrandwave.com/demand/nz/companies/apple

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/apple. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.