---
title: "Amazon brands and Share of Search"
description: "The technology and retail company behind Prime Video."
canonical: "https://gobrandwave.com/demand/nz/companies/amazon"
publisher: "Brandwave"
---

# Amazon brands and Share of Search

The technology and retail company behind Prime Video.

## Key facts

- **Company**: Amazon
- **Legal name**: Amazon.com, Inc.
- **Market**: New Zealand
- **Brands tracked**: 13
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Prime Video | New Zealand TV and streaming services | 6 | 8.7% | 110K |
| Amazon | New Zealand online retailers and marketplaces | 5 | 7.4% | 257K |
| Amazon DSP | Programmatic advertising platforms | 5 | 3.6% | 20 |
| Amazon Fire Tablet | Tablet brands | 5 | 0.31% | 270 |
| Amazon Fire TV Stick | Streaming device brands | 2 | 17.8% | 9.3K |
| Amazon Music | Music streaming services | 5 | 0.59% | 3.1K |
| Amazon Redshift | Data warehouse and lakehouse platforms | 2 | 13.5% | 450 |
| Amazon SES | Transactional email services | 4 | 8.4% | 230 |
| Amazon Web Services | Cloud computing platforms | 2 | 27.9% | 7.9K |
| Audible | Audiobook and ebook services | 3 | 17.2% | 12.6K |
| eero | Wi-Fi router brands | 3 | 11.3% | 3.3K |
| Kindle | Audiobook and ebook services | 1 | 50% | 36.6K |
| Kindle | E-reader brands | 1 | 39.5% | 36.6K |
| Ring | Home security camera brands | 4 | 14.1% | 7.8K |

- [Prime Video](/demand/nz/brands/prime-video)
- [Amazon](/demand/nz/brands/amazon)
- [Amazon DSP](/demand/nz/brands/amazon-dsp)
- [Amazon Fire Tablet](/demand/nz/brands/amazon-fire-tablet)
- [Amazon Fire TV Stick](/demand/nz/brands/amazon-fire-tv-stick)
- [Amazon Music](/demand/nz/brands/amazon-music)
- [Amazon Redshift](/demand/nz/brands/amazon-redshift)
- [Amazon SES](/demand/nz/brands/amazon-ses)
- [Amazon Web Services](/demand/nz/brands/amazon-web-services)
- [Audible](/demand/nz/brands/audible)
- [eero](/demand/nz/brands/eero)
- [Kindle](/demand/nz/brands/kindle)
- [Ring](/demand/nz/brands/ring-security)

## Brand competitors

- [iPad](/demand/nz/brands/ipad): 1st place in NZ Tablet brands estimated Share of Search at 76.5% in Aug 2026.
- [Spotify](/demand/nz/brands/spotify): 1st place in NZ Music streaming services estimated Share of Search at 65.5% in Aug 2026.
- [Google Chromecast](/demand/nz/brands/google-chromecast): 1st place in NZ Streaming device brands estimated Share of Search at 60.2% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Amazon brands and Share of Search". https://gobrandwave.com/demand/nz/companies/amazon

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/amazon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.