---
title: "Amazon Web Services brands and Share of Search"
description: "The brands Amazon Web Services markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/nz/companies/amazon-web-services"
publisher: "Brandwave"
---

# Amazon Web Services brands and Share of Search

The brands Amazon Web Services markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Amazon Web Services
- **Market**: New Zealand
- **Brands tracked**: 4
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Amazon CloudFront | Content delivery networks | 3 | 1.9% | 300 |
| Amazon Cognito | Authentication platforms | 5 | 4.1% | 140 |
| Amazon RDS | Developer database platforms | 7 | 1.2% | 110 |
| AWS WAF | Firewall brands | 3 | 25% | 110 |

- [Amazon CloudFront](/demand/nz/brands/amazon-cloudfront)
- [Amazon Cognito](/demand/nz/brands/amazon-cognito)
- [Amazon RDS](/demand/nz/brands/amazon-rds)
- [AWS WAF](/demand/nz/brands/aws-waf)

## Brand competitors

- [Cloudflare](/demand/nz/brands/cloudflare): 1st place in NZ Content delivery networks estimated Share of Search at 94.3% in Sep 2026.
- [Supabase](/demand/nz/brands/supabase): 1st place in NZ Developer database platforms estimated Share of Search at 49% in Sep 2026.
- [Okta](/demand/nz/brands/okta): 1st place in NZ Authentication platforms estimated Share of Search at 43.4% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Amazon Web Services brands and Share of Search". https://gobrandwave.com/demand/nz/companies/amazon-web-services

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/amazon-web-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.