---
title: "AlphaTheta brands and Share of Search"
description: "The business behind Pioneer DJ, rekordbox, Denon DJ, and Engine DJ."
canonical: "https://gobrandwave.com/demand/nz/companies/alphatheta"
publisher: "Brandwave"
---

# AlphaTheta brands and Share of Search

The business behind Pioneer DJ, rekordbox, Denon DJ, and Engine DJ.

## Key facts

- **Company**: AlphaTheta
- **Legal name**: AlphaTheta Corporation
- **Market**: New Zealand
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| rekordbox | DJ software | 2 | 34.1% | 880 |
| Engine DJ | DJ software | 7 | 1.6% | 40 |

- [rekordbox](/demand/nz/brands/rekordbox)
- [Engine DJ](/demand/nz/brands/engine-dj)

## Brand competitors

- [Serato](/demand/nz/brands/serato): 1st place in NZ DJ software estimated Share of Search at 38.8% in Sep 2026.
- [VirtualDJ](/demand/nz/brands/virtualdj): 3rd place in NZ DJ software estimated Share of Search at 15.1% in Sep 2026.
- [djay](/demand/nz/brands/djay): 4th place in NZ DJ software estimated Share of Search at 3.5% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "AlphaTheta brands and Share of Search". https://gobrandwave.com/demand/nz/companies/alphatheta

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/alphatheta. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.