---
title: "Air New Zealand brands and Share of Search"
description: "The business behind Air New Zealand."
canonical: "https://gobrandwave.com/demand/nz/companies/air-new-zealand"
publisher: "Brandwave"
---

# Air New Zealand brands and Share of Search

The business behind Air New Zealand.

## Key facts

- **Company**: Air New Zealand
- **Legal name**: Air New Zealand Limited
- **Market**: New Zealand
- **Brands tracked**: 2
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Air New Zealand | Airlines flying New Zealand travellers | 1 | 55.6% | 956K |
| Airpoints | Loyalty programmes | 1 | 43% | 27K |

- [Air New Zealand](/demand/nz/brands/air-new-zealand)
- [Airpoints](/demand/nz/brands/airpoints)

## Brand competitors

- [Everyday Rewards](/demand/nz/brands/everyday-rewards): 2nd place in NZ Loyalty programmes estimated Share of Search at 35.8% in Aug 2026.
- [New World Clubcard](/demand/nz/brands/new-world-clubcard): 3rd place in NZ Loyalty programmes estimated Share of Search at 21% in Aug 2026.
- [Jetstar](/demand/nz/brands/jetstar): 2nd place in NZ Airlines flying New Zealand travellers estimated Share of Search at 17.6% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Air New Zealand brands and Share of Search". https://gobrandwave.com/demand/nz/companies/air-new-zealand

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/air-new-zealand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.