---
title: "ADT brands and Share of Search"
description: "The brands ADT markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/nz/companies/adt"
publisher: "Brandwave"
---

# ADT brands and Share of Search

The brands ADT markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: ADT
- **Market**: New Zealand
- **Brands tracked**: 2
- **Measured through**: Oct 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| ADT | Doorbell camera brands | 5 | 0% | 640 |
| ADT | Fire alarm brands | 2 | 5.8% | 640 |
| ADT | Security companies | 5 | 9.9% | 640 |
| ADT Care | Monitored medical alarm providers | 2 | 8.1% | 330 |

- [ADT](/demand/nz/brands/adt)
- [ADT Care](/demand/nz/brands/adt-care)

## Which brands compete with ADT?

- [Cavius](/demand/nz/brands/cavius): Most searched among New Zealand fire alarm brands, with an estimated 86.8% Share of Search in Oct 2026.
- [St John Medical Alarms](/demand/nz/brands/st-john-medical-alarms): Most searched among New Zealand monitored medical alarm providers, with an estimated 82.8% Share of Search in Oct 2026.
- [Eufy](/demand/nz/brands/eufy): Most searched among New Zealand doorbell camera brands, with an estimated 51.8% Share of Search in Oct 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "ADT brands and Share of Search". https://gobrandwave.com/demand/nz/companies/adt

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/adt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.