---
title: "Adobe brands and Share of Search"
description: "The organization behind Adobe."
canonical: "https://gobrandwave.com/demand/nz/companies/adobe"
publisher: "Brandwave"
---

# Adobe brands and Share of Search

The organization behind Adobe.

## Key facts

- **Company**: Adobe
- **Market**: New Zealand
- **Brands tracked**: 8
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Adobe Acrobat | PDF tools | 2 | 36.8% | 19.6K |
| Adobe Express | Graphic design tools | 4 | 0.64% | 4.6K |
| Adobe Firefly | AI image generators | 2 | 29.2% | 3.6K |
| Adobe Illustrator | Graphic design tools | 5 | 0.59% | 4.2K |
| Adobe Lightroom | Photo editing apps | 5 | 3.9% | 1.1K |
| Adobe Photoshop | Graphic design tools | 3 | 1.2% | 8.9K |
| Adobe Premiere Pro | Video editing software | 3 | 4.7% | 2.4K |
| Adobe Stock | Stock image sites | 2 | 22% | 7.9K |

- [Adobe Acrobat](/demand/nz/brands/adobe-acrobat)
- [Adobe Express](/demand/nz/brands/adobe-express)
- [Adobe Firefly](/demand/nz/brands/adobe-firefly)
- [Adobe Illustrator](/demand/nz/brands/adobe-illustrator)
- [Adobe Lightroom](/demand/nz/brands/adobe-lightroom)
- [Adobe Photoshop](/demand/nz/brands/adobe-photoshop)
- [Adobe Premiere Pro](/demand/nz/brands/adobe-premiere-pro)
- [Adobe Stock](/demand/nz/brands/adobe-stock)

## Brand competitors

- [Canva](/demand/nz/brands/canva): 1st place in NZ Graphic design tools estimated Share of Search at 95.6% in Aug 2026.
- [CapCut](/demand/nz/brands/capcut): 1st place in NZ Video editing software estimated Share of Search at 69.5% in Aug 2026.
- [Photopea](/demand/nz/brands/photopea): 1st place in NZ Photo editing apps estimated Share of Search at 55% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Adobe brands and Share of Search". https://gobrandwave.com/demand/nz/companies/adobe

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/adobe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.