---
title: "Adidas brands and Share of Search"
description: "The brands Adidas markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/nz/companies/adidas"
publisher: "Brandwave"
---

# Adidas brands and Share of Search

The brands Adidas markets in New Zealand, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Adidas
- **Market**: New Zealand
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Adidas | Basketball shoe brands | 2 | 27.6% | 79.1K |
| Adidas | Casual shoes brands | 2 | 21.9% | 79.1K |
| Adidas | Football boot brands | 2 | 27.2% | 79.1K |
| Adidas | Football brands | 2 | 39.8% | 79.1K |
| Adidas | Football cleats brands | 2 | 31.3% | 79.1K |
| Adidas | Golf shoe brands | 2 | 39.8% | 79.1K |
| Adidas | Hockey gear brands | 5 | 4.3% | 79.1K |
| Adidas | Indoor soccer shoes brands | 2 | 38.9% | 79.1K |
| Adidas | Padel racket brands | 6 | 0.22% | 79.1K |
| Adidas | Rugby cleats brands | 2 | 26% | 79.1K |
| Adidas | Rugby gear brands | 3 | 9.9% | 79.1K |
| Adidas | Skate shoes brands | 2 | 28.3% | 79.1K |
| Adidas | Sneaker brands | 2 | 19.6% | 79.1K |
| Adidas | Soccer boots brands | 2 | 38.9% | 79.1K |
| Adidas | Sports bra brands | 3 | 29.4% | 79.1K |
| Adidas | Turf shoes brands | 2 | 30.8% | 79.1K |
| Five Ten | Climbing shoes brands | 5 | 1.9% | 70 |
| Five Ten | MTB shoes brands | 6 | 3.4% | 70 |

- [Adidas](/demand/nz/brands/adidas)
- [Five Ten](/demand/nz/brands/five-ten)

## Brand competitors

- [Giro](/demand/nz/brands/giro): 1st place in NZ MTB shoes brands estimated Share of Search at 55.6% in Sep 2026.
- [Black Diamond](/demand/nz/brands/black-diamond): 1st place in NZ Climbing shoes brands estimated Share of Search at 52.5% in Sep 2026.
- [Yonex](/demand/nz/brands/yonex): 1st place in NZ Padel racket brands estimated Share of Search at 37% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Adidas brands and Share of Search". https://gobrandwave.com/demand/nz/companies/adidas

This page is also available as HTML at https://gobrandwave.com/demand/nz/companies/adidas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.