---
title: "Used Car Dealers in New Zealand: Share of Search"
description: "Share of Search among Mr Motors, Enterprise Motor Group, Trade In Clearance, Omega Cars, DTR Motors, Sithari Cars, Infinity Cars, Portage Cars, The Car Guys, Novino Motors, Coventry Cars and Legendary Motors, the used car dealers Brandwave compares in New Zealand, using the same methodology, market, and reporting period."
canonical: "https://gobrandwave.com/demand/nz/categories/used-car-dealers"
publisher: "Brandwave"
---

# Used Car Dealers in New Zealand: Share of Search

Share of Search among Mr Motors, Enterprise Motor Group, Trade In Clearance, Omega Cars, DTR Motors, Sithari Cars, Infinity Cars, Portage Cars, The Car Guys, Novino Motors, Coventry Cars and Legendary Motors, the used car dealers Brandwave compares in New Zealand, using the same methodology, market, and reporting period.

## Key facts

- **Competitive set**: Used Car Dealers
- **Market**: New Zealand
- **Brands compared**: 12
- **Month measured**: Aug 2026
- **Highest Share of Search**: Mr Motors, 15.4%

## Which brand has the highest Share of Search among used car dealers in New Zealand?

- Mr Motors holds the highest estimated Share of Search among used car dealers in New Zealand, at 15.4% in August 2026.
- Enterprise Motor Group is in 2nd place, 2.9 percentage points behind at 12.5% Share of Search.
- Across the 12 months ending August 2026, Mr Motors’ estimated Share of Search among used car dealers in New Zealand decreased from 15.9% to 15.4%.
- Across the 12 months ending August 2026, Enterprise Motor Group’s estimated Share of Search among used car dealers in New Zealand increased from 10.4% to 12.5%.
- Across the 12 months ending August 2026, Omega Cars’ estimated Share of Search among used car dealers in New Zealand decreased from 13.2% to 8.5%.
- Across the 12 months ending August 2026, DTR Motors’ estimated Share of Search among used car dealers in New Zealand increased from 6.9% to 8.5%.
- Across the 12 months ending August 2026, Sithari Cars’ estimated Share of Search among used car dealers in New Zealand increased from 5.7% to 8.3%.
- Across the 12 months ending August 2026, Infinity Cars’ estimated Share of Search among used car dealers in New Zealand increased from 5.7% to 6.7%.
- Across the 12 months ending August 2026, Portage Cars’ estimated Share of Search among used car dealers in New Zealand decreased from 8.6% to 6.6%.
- Across the 12 months ending August 2026, The Car Guys’ estimated Share of Search among used car dealers in New Zealand increased from 4.8% to 5.8%.
- Across the 12 months ending August 2026, Coventry Cars’ estimated Share of Search among used car dealers in New Zealand increased from 4.7% to 5.7%.
- Across the 12 months ending August 2026, Legendary Motors’ estimated Share of Search among used car dealers in New Zealand decreased from 6.9% to 5.6%.
- Across the 12 months ending August 2026, Mr Motors’ estimated Share of Search among used car dealers in New Zealand peaked at 17% in March 2026 and was lowest at 14.8% in May 2026.
- Across the 12 months ending August 2026, Enterprise Motor Group’s estimated Share of Search among used car dealers in New Zealand peaked at 12.5% in June 2026 and was lowest at 8.7% in January 2026.
- Across the 12 months ending August 2026, Trade In Clearance’s estimated Share of Search among used car dealers in New Zealand peaked at 13.9% in January 2026 and was lowest at 10.6% in June 2026.
- Across the 12 months ending August 2026, Omega Cars’ estimated Share of Search among used car dealers in New Zealand peaked at 15.3% in November 2025 and was lowest at 8.2% in May 2026.
- Across the 12 months ending August 2026, DTR Motors’ estimated Share of Search among used car dealers in New Zealand peaked at 8.6% in July 2026 and was lowest at 5.8% in January 2026.
- Across the 12 months ending August 2026, Sithari Cars’ estimated Share of Search among used car dealers in New Zealand peaked at 8.5% in April 2026 and was lowest at 5.4% in November 2025.
- Across the 12 months ending August 2026, Infinity Cars’ estimated Share of Search among used car dealers in New Zealand peaked at 8.1% in May 2026 and was lowest at 5.7% in January 2026.
- Across the 12 months ending August 2026, Portage Cars’ estimated Share of Search among used car dealers in New Zealand peaked at 8.6% in September 2025 and was lowest at 5.5% in June 2026.
- Across the 12 months ending August 2026, The Car Guys’ estimated Share of Search among used car dealers in New Zealand peaked at 6.9% in June 2026 and was lowest at 4.5% in November 2025.
- Across the 12 months ending August 2026, Novino Motors’ estimated Share of Search among used car dealers in New Zealand peaked at 8.5% in June 2026 and was lowest at 4.5% in November 2025.
- Across the 12 months ending August 2026, Coventry Cars’ estimated Share of Search among used car dealers in New Zealand peaked at 8% in March 2026 and was lowest at 3.8% in December 2025.
- Across the 12 months ending August 2026, Legendary Motors’ estimated Share of Search among used car dealers in New Zealand peaked at 6.9% in September 2025 and was lowest at 5.1% in March 2026.
- Across the 12 months ending August 2026, Enterprise Motor Group rose from 4th to 2nd among used car dealers in New Zealand.
- Across the 12 months ending August 2026, Omega Cars fell from 2nd to 4th among used car dealers in New Zealand.
- Across the 12 months ending August 2026, DTR Motors rose from 6th to 5th among used car dealers in New Zealand.
- Across the 12 months ending August 2026, Sithari Cars rose from 10th to 6th among used car dealers in New Zealand.
- Across the 12 months ending August 2026, Infinity Cars rose from 9th to 7th among used car dealers in New Zealand.
- Across the 12 months ending August 2026, Portage Cars fell from 5th to 8th among used car dealers in New Zealand.
- Across the 12 months ending August 2026, The Car Guys rose from 11th to 9th among used car dealers in New Zealand.
- Across the 12 months ending August 2026, Novino Motors fell from 8th to 10th among used car dealers in New Zealand.
- Across the 12 months ending August 2026, Coventry Cars rose from 12th to 11th among used car dealers in New Zealand.
- Across the 12 months ending August 2026, Legendary Motors fell from 7th to 12th among used car dealers in New Zealand.
- Across the 12 months ending August 2026, Trade In Clearance held steady: its estimated Share of Search among used car dealers in New Zealand moved less than 0.5 percentage points.

## What changed among used car dealers in New Zealand?

- In August 2026, Enterprise Motor Group overtook Trade In Clearance to rank 2nd among used car dealers in New Zealand, at 12.5%.
- In August 2026, Legendary Motors lost estimated Share of Search among used car dealers in New Zealand, from 6.7% to 5.6%.
- In August 2026, Novino Motors rose from 12th to 10th among used car dealers in New Zealand.
- In August 2026, The Car Guys rose from 10th to 9th among used car dealers in New Zealand.
- Estimated monthly branded searches for Sithari Cars in New Zealand rose 50% over 12 measured months, from 1.6K to 2.4K in August 2026.
- Estimated monthly branded searches for DTR Motors in New Zealand rose 26.4% over 12 measured months, from 1.9K to 2.4K in August 2026.
- Estimated monthly branded searches for Coventry Cars in New Zealand rose 24.2% over 12 measured months, from 1.3K to 1.6K in August 2026.
- Estimated monthly branded searches for Infinity Cars in New Zealand rose 20.6% over 12 measured months, from 1.6K to 1.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Mr Motors | 15.4% | 4.4K | -0.4% | Mr Motors Group Limited |
| 2 | Enterprise Motor Group | 12.5% | 3.6K | +24.1% | Enterprise Motor Group Limited |
| 3 | Trade In Clearance | 10.8% | 3.1K | +1.0% | Trade In Clearance Limited |
| 4 | Omega Cars | 8.5% | 2.5K | 0.0% | The C Company Limited |
| 5 | DTR Motors | 8.5% | 2.4K | 0.0% | Bob International Trade Limited |
| 6 | Sithari Cars | 8.3% | 2.4K | 0.0% | Sithari Cars Limited |
| 7 | Infinity Cars | 6.7% | 1.9K | 0.0% | Infinity Cars Limited |
| 8 | Portage Cars | 6.6% | 1.9K | 0.0% | Portage Cars Limited |
| 9 | The Car Guys | 5.8% | 1.7K | -1.2% | Jmtr Holding Limited |
| 10 | Novino Motors | 5.7% | 1.6K | +1.2% | Novino Motors Limited |
| 11 | Coventry Cars | 5.7% | 1.6K | -1.8% | Capital Wholesale Limited |
| 12 | Legendary Motors | 5.6% | 1.6K | -15.3% | Cy Car Wholesale Limited |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Sep 2025 | Mr Motors | 4.4K | 15.9% | 1 |
| Sep 2025 | Omega Cars | 3.7K | 13.2% | 2 |
| Sep 2025 | Trade In Clearance | 3.1K | 11% | 3 |
| Sep 2025 | Enterprise Motor Group | 2.9K | 10.4% | 4 |
| Sep 2025 | Portage Cars | 2.4K | 8.6% | 5 |
| Sep 2025 | DTR Motors | 1.9K | 6.9% | 6 |
| Sep 2025 | Legendary Motors | 1.9K | 6.9% | 7 |
| Sep 2025 | Novino Motors | 1.6K | 5.9% | 8 |
| Sep 2025 | Infinity Cars | 1.6K | 5.7% | 9 |
| Sep 2025 | Sithari Cars | 1.6K | 5.7% | 10 |
| Sep 2025 | The Car Guys | 1.4K | 4.8% | 11 |
| Sep 2025 | Coventry Cars | 1.3K | 4.7% | 12 |
| Oct 2025 | Mr Motors | 4.4K | 15.1% | 1 |
| Oct 2025 | Omega Cars | 4.4K | 15.1% | 2 |
| Oct 2025 | Trade In Clearance | 3.9K | 13.2% | 3 |
| Oct 2025 | Enterprise Motor Group | 2.9K | 9.9% | 4 |
| Oct 2025 | Portage Cars | 2.4K | 8.2% | 5 |
| Oct 2025 | DTR Motors | 1.9K | 6.6% | 6 |
| Oct 2025 | Infinity Cars | 1.9K | 6.5% | 7 |
| Oct 2025 | The Car Guys | 1.6K | 5.5% | 8 |
| Oct 2025 | Legendary Motors | 1.6K | 5.5% | 9 |
| Oct 2025 | Sithari Cars | 1.6K | 5.4% | 10 |
| Oct 2025 | Novino Motors | 1.3K | 4.6% | 11 |
| Oct 2025 | Coventry Cars | 1.3K | 4.6% | 12 |
| Nov 2025 | Omega Cars | 4.5K | 15.3% | 1 |
| Nov 2025 | Mr Motors | 4.5K | 15.1% | 2 |
| Nov 2025 | Trade In Clearance | 3.8K | 13% | 3 |
| Nov 2025 | Enterprise Motor Group | 2.9K | 9.9% | 4 |
| Nov 2025 | Portage Cars | 2.4K | 8.2% | 5 |
| Nov 2025 | DTR Motors | 1.9K | 6.5% | 6 |
| Nov 2025 | Legendary Motors | 1.9K | 6.5% | 7 |
| Nov 2025 | Infinity Cars | 1.9K | 6.5% | 8 |
| Nov 2025 | Sithari Cars | 1.6K | 5.4% | 9 |
| Nov 2025 | Coventry Cars | 1.4K | 4.6% | 10 |
| Nov 2025 | Novino Motors | 1.3K | 4.5% | 11 |
| Nov 2025 | The Car Guys | 1.3K | 4.5% | 12 |
| Dec 2025 | Mr Motors | 4.4K | 16.1% | 1 |
| Dec 2025 | Omega Cars | 3.7K | 13.4% | 2 |
| Dec 2025 | Trade In Clearance | 3.1K | 11.5% | 3 |
| Dec 2025 | Enterprise Motor Group | 2.9K | 10.6% | 4 |
| Dec 2025 | DTR Motors | 1.9K | 7.1% | 5 |
| Dec 2025 | Infinity Cars | 1.9K | 6.9% | 6 |
| Dec 2025 | Portage Cars | 1.9K | 6.9% | 7 |
| Dec 2025 | Sithari Cars | 1.9K | 6.9% | 8 |
| Dec 2025 | Novino Motors | 1.6K | 6% | 9 |
| Dec 2025 | Legendary Motors | 1.6K | 5.9% | 10 |
| Dec 2025 | The Car Guys | 1.3K | 4.9% | 11 |
| Dec 2025 | Coventry Cars | 1.1K | 3.8% | 12 |
| Jan 2026 | Mr Motors | 5.5K | 16.4% | 1 |
| Jan 2026 | Trade In Clearance | 4.6K | 13.9% | 2 |
| Jan 2026 | Omega Cars | 4.5K | 13.5% | 3 |
| Jan 2026 | Enterprise Motor Group | 2.9K | 8.7% | 4 |
| Jan 2026 | Portage Cars | 2.4K | 7.2% | 5 |
| Jan 2026 | Sithari Cars | 2.4K | 7.2% | 6 |
| Jan 2026 | Novino Motors | 1.9K | 5.9% | 7 |
| Jan 2026 | DTR Motors | 1.9K | 5.8% | 8 |
| Jan 2026 | Legendary Motors | 1.9K | 5.7% | 9 |
| Jan 2026 | Infinity Cars | 1.9K | 5.7% | 10 |
| Jan 2026 | The Car Guys | 1.7K | 5% | 11 |
| Jan 2026 | Coventry Cars | 1.7K | 5% | 12 |
| Feb 2026 | Mr Motors | 4.4K | 14.9% | 1 |
| Feb 2026 | Trade In Clearance | 3.8K | 12.7% | 2 |
| Feb 2026 | Omega Cars | 3.7K | 12.3% | 3 |
| Feb 2026 | Enterprise Motor Group | 2.9K | 9.7% | 4 |
| Feb 2026 | Infinity Cars | 2.4K | 8.1% | 5 |
| Feb 2026 | Sithari Cars | 2.4K | 8.1% | 6 |
| Feb 2026 | DTR Motors | 1.9K | 6.5% | 7 |
| Feb 2026 | Portage Cars | 1.9K | 6.4% | 8 |
| Feb 2026 | The Car Guys | 1.7K | 5.7% | 9 |
| Feb 2026 | Novino Motors | 1.7K | 5.6% | 10 |
| Feb 2026 | Legendary Motors | 1.6K | 5.4% | 11 |
| Feb 2026 | Coventry Cars | 1.4K | 4.6% | 12 |
| Mar 2026 | Mr Motors | 5.4K | 17% | 1 |
| Mar 2026 | Trade In Clearance | 3.8K | 11.9% | 2 |
| Mar 2026 | Omega Cars | 3K | 9.3% | 3 |
| Mar 2026 | Enterprise Motor Group | 2.9K | 9.1% | 4 |
| Mar 2026 | Coventry Cars | 2.5K | 8% | 5 |
| Mar 2026 | DTR Motors | 2.4K | 7.6% | 6 |
| Mar 2026 | Sithari Cars | 2.4K | 7.5% | 7 |
| Mar 2026 | The Car Guys | 2K | 6.3% | 8 |
| Mar 2026 | Novino Motors | 2K | 6.2% | 9 |
| Mar 2026 | Infinity Cars | 1.9K | 6% | 10 |
| Mar 2026 | Portage Cars | 1.9K | 6% | 11 |
| Mar 2026 | Legendary Motors | 1.6K | 5.1% | 12 |
| Apr 2026 | Mr Motors | 4.5K | 15.7% | 1 |
| Apr 2026 | Trade In Clearance | 3.1K | 11% | 2 |
| Apr 2026 | Enterprise Motor Group | 2.9K | 10.2% | 3 |
| Apr 2026 | Omega Cars | 2.5K | 8.7% | 4 |
| Apr 2026 | Sithari Cars | 2.4K | 8.5% | 5 |
| Apr 2026 | Coventry Cars | 2K | 7% | 6 |
| Apr 2026 | Novino Motors | 1.9K | 6.9% | 7 |
| Apr 2026 | DTR Motors | 1.9K | 6.9% | 8 |
| Apr 2026 | Infinity Cars | 1.9K | 6.8% | 9 |
| Apr 2026 | Portage Cars | 1.9K | 6.7% | 10 |
| Apr 2026 | The Car Guys | 1.7K | 5.9% | 11 |
| Apr 2026 | Legendary Motors | 1.6K | 5.7% | 12 |
| May 2026 | Mr Motors | 4.4K | 14.8% | 1 |
| May 2026 | Trade In Clearance | 3.8K | 12.6% | 2 |
| May 2026 | Enterprise Motor Group | 2.9K | 9.7% | 3 |
| May 2026 | DTR Motors | 2.5K | 8.3% | 4 |
| May 2026 | Omega Cars | 2.4K | 8.2% | 5 |
| May 2026 | Infinity Cars | 2.4K | 8.1% | 6 |
| May 2026 | Sithari Cars | 2.4K | 8% | 7 |
| May 2026 | Novino Motors | 1.9K | 6.5% | 8 |
| May 2026 | Coventry Cars | 1.9K | 6.5% | 9 |
| May 2026 | Portage Cars | 1.9K | 6.3% | 10 |
| May 2026 | The Car Guys | 1.7K | 5.5% | 11 |
| May 2026 | Legendary Motors | 1.6K | 5.4% | 12 |
| Jun 2026 | Mr Motors | 4.5K | 15.4% | 1 |
| Jun 2026 | Enterprise Motor Group | 3.6K | 12.5% | 2 |
| Jun 2026 | Trade In Clearance | 3.1K | 10.6% | 3 |
| Jun 2026 | DTR Motors | 2.5K | 8.6% | 4 |
| Jun 2026 | Novino Motors | 2.5K | 8.5% | 5 |
| Jun 2026 | Omega Cars | 2.4K | 8.5% | 6 |
| Jun 2026 | The Car Guys | 2K | 6.9% | 7 |
| Jun 2026 | Infinity Cars | 1.9K | 6.7% | 8 |
| Jun 2026 | Coventry Cars | 1.6K | 5.7% | 9 |
| Jun 2026 | Portage Cars | 1.6K | 5.5% | 10 |
| Jun 2026 | Sithari Cars | 1.6K | 5.5% | 11 |
| Jun 2026 | Legendary Motors | 1.6K | 5.5% | 12 |
| Jul 2026 | Mr Motors | 4.5K | 15.6% | 1 |
| Jul 2026 | Trade In Clearance | 3.1K | 10.8% | 2 |
| Jul 2026 | Enterprise Motor Group | 2.9K | 10.2% | 3 |
| Jul 2026 | Omega Cars | 2.5K | 8.6% | 4 |
| Jul 2026 | DTR Motors | 2.4K | 8.6% | 5 |
| Jul 2026 | Sithari Cars | 2.4K | 8.4% | 6 |
| Jul 2026 | Infinity Cars | 1.9K | 6.8% | 7 |
| Jul 2026 | Portage Cars | 1.9K | 6.7% | 8 |
| Jul 2026 | Legendary Motors | 1.9K | 6.7% | 9 |
| Jul 2026 | The Car Guys | 1.7K | 6% | 10 |
| Jul 2026 | Coventry Cars | 1.7K | 5.9% | 11 |
| Jul 2026 | Novino Motors | 1.6K | 5.7% | 12 |
| Aug 2026 | Mr Motors | 4.4K | 15.4% | 1 |
| Aug 2026 | Enterprise Motor Group | 3.6K | 12.5% | 2 |
| Aug 2026 | Trade In Clearance | 3.1K | 10.8% | 3 |
| Aug 2026 | Omega Cars | 2.5K | 8.5% | 4 |
| Aug 2026 | DTR Motors | 2.4K | 8.5% | 5 |
| Aug 2026 | Sithari Cars | 2.4K | 8.3% | 6 |
| Aug 2026 | Infinity Cars | 1.9K | 6.7% | 7 |
| Aug 2026 | Portage Cars | 1.9K | 6.6% | 8 |
| Aug 2026 | The Car Guys | 1.7K | 5.8% | 9 |
| Aug 2026 | Novino Motors | 1.6K | 5.7% | 10 |
| Aug 2026 | Coventry Cars | 1.6K | 5.7% | 11 |
| Aug 2026 | Legendary Motors | 1.6K | 5.6% | 12 |

## Compare two brands head-to-head

- [Mr Motors vs Enterprise Motor Group](/demand/nz/compare/enterprise-motor-group-vs-mr-motors): 15.4% against 12.5% Share of Search.
- [Mr Motors vs Trade In Clearance](/demand/nz/compare/mr-motors-vs-trade-in-clearance): 15.4% against 10.8% Share of Search.
- [Mr Motors vs Omega Cars](/demand/nz/compare/mr-motors-vs-omega-cars): 15.4% against 8.5% Share of Search.
- [Mr Motors vs DTR Motors](/demand/nz/compare/dtr-motors-vs-mr-motors): 15.4% against 8.5% Share of Search.
- [Enterprise Motor Group vs Trade In Clearance](/demand/nz/compare/enterprise-motor-group-vs-trade-in-clearance): 12.5% against 10.8% Share of Search.
- [Enterprise Motor Group vs Omega Cars](/demand/nz/compare/enterprise-motor-group-vs-omega-cars): 12.5% against 8.5% Share of Search.
- [Enterprise Motor Group vs DTR Motors](/demand/nz/compare/dtr-motors-vs-enterprise-motor-group): 12.5% against 8.5% Share of Search.
- [Trade In Clearance vs Omega Cars](/demand/nz/compare/omega-cars-vs-trade-in-clearance): 10.8% against 8.5% Share of Search.
- [Trade In Clearance vs DTR Motors](/demand/nz/compare/dtr-motors-vs-trade-in-clearance): 10.8% against 8.5% Share of Search.
- [Omega Cars vs DTR Motors](/demand/nz/compare/dtr-motors-vs-omega-cars): 8.5% against 8.5% Share of Search.

## What is being compared

- **Coventry Cars**: Measured on the search terms “Coventry Cars” and “coventry cars used cars”, summed into one figure.
- **DTR Motors**: Measured on the search terms “Dtr Motors” and “dtr motors used cars”, summed into one figure.
- **Enterprise Motor Group**: Measured on the search term “Enterprise Motor Group”.
- **Infinity Cars**: Measured on the search terms “Infinity Cars” and “infinity cars used cars”, summed into one figure.
- **Legendary Motors**: Measured on the search terms “Legendary Motors”, “legendary motors cars” and “legendary motors used cars”, summed into one figure.
- **Mr Motors**: Measured on the search terms “Mr Motors”, “mr motors cars”, “mr motors cars for sale” and “mr motors used cars”, summed into one figure.
- **Novino Motors**: Measured on the search terms “Novino Motors” and “novino motors used cars”, summed into one figure.
- **Omega Cars**: Measured on the search terms “Omega Cars” and “omega cars used cars”, summed into one figure.
- **Portage Cars**: Measured on the search term “Portage Cars”.
- **Sithari Cars**: Measured on the search term “Sithari Cars”.
- **The Car Guys**: Measured on the search terms “The Car Guys”, “the car guys cars”, “the car guys used cars” and “the car guys vehicles”, summed into one figure.
- **Trade In Clearance**: Measured on the search terms “Trade in Clearance”, “trade in clearance cars” and “trade in clearance used cars”, summed into one figure.

- [Coventry Cars](/demand/nz/brands/coventry-cars)
- [DTR Motors](/demand/nz/brands/dtr-motors)
- [Enterprise Motor Group](/demand/nz/brands/enterprise-motor-group)
- [Infinity Cars](/demand/nz/brands/infinity-cars)
- [Legendary Motors](/demand/nz/brands/legendary-motors)
- [Mr Motors](/demand/nz/brands/mr-motors)
- [Novino Motors](/demand/nz/brands/novino-motors)
- [Omega Cars](/demand/nz/brands/omega-cars)
- [Portage Cars](/demand/nz/brands/portage-cars)
- [Sithari Cars](/demand/nz/brands/sithari-cars)
- [The Car Guys](/demand/nz/brands/the-car-guys)
- [Trade In Clearance](/demand/nz/brands/trade-in-clearance)

## How is branded search demand measured?

### Where do these numbers come from?

Brandwave organizes categories, branded terms, and competitor groups using publicly available information about companies and brands. We obtain third-party modeled search-volume estimates from external search-data providers, then store and keep them up to date. Our Brand Demand Index shares this curated information with everyone for free. The figures cover the 12 months ending Aug 2026.

### What exactly is being compared?

We estimate branded-search demand in New Zealand for Coventry Cars, DTR Motors, Enterprise Motor Group, Infinity Cars, Legendary Motors, Mr Motors, Novino Motors, Omega Cars, Portage Cars, Sithari Cars, The Car Guys and Trade In Clearance using modeled search-volume estimates for each brand’s name or related terms. This approach has limitations, but it provides a directional view of relative branded-search interest and how it changes over time.

### Is Share of Search the same as market share?

No, Share of Search compares a brand’s estimated search volume with the estimated search volume of other brands in the same group. It measures searches for branded terms, not purchases, so it is not the same as market share, revenue share, or customer share. A brand might have a high Share of Search but still sell less than a competitor, and brands that people buy out of habit might be searched for less than brands people are still considering. Branded-search demand can provide an early signal that interest in a brand is changing. Watching for sustained shifts can help you spot trends sooner, but the metric does not establish what will happen to revenue.

### How reliable are modeled search volumes?

These numbers are estimates and should be seen as a general trend, not an exact count. The figures show rounded monthly search volumes, and a single month’s result might change for reasons unrelated to the brand. Smaller brands are rounded more roughly than larger ones. Search volume estimates searches, not unique people. The real value of these figures is in comparison: every brand in the group is measured the same way, in the same market, and in the same month. This means the differences between brands, and how those differences change over time, are more meaningful than any single number.

### Does a rise in branded searches mean a campaign worked?

Not always. It depends on what your campaign was meant to do. Our public marketing data shows when branded search demand changes, but it doesn’t tell you why. Branded search volume can rise or fall for many reasons. For example, a competitor’s campaign, a news story, a price change, the season, or more people shopping in your category can all play a part. Checking the timing of these changes can give you useful clues, so it helps to see what else was happening at the same time. Brandwave lets you track all your marketing activity and branded search volume together on one timeline, making this much easier.

### Can I use the Brand Demand Index data?

Yes. Anyone may use, share, adapt, and redistribute data published in the Brandwave Brand Demand Index, including for commercial purposes, under the Creative Commons Attribution 4.0 International licence (CC BY 4.0). Give appropriate credit to Brandwave, link to the source page and https://creativecommons.org/licenses/by/4.0/, and indicate if you made changes. This permission covers Brandwave’s published compilation and measurements; it does not grant rights to third-party trademarks or logos. Automated access must use the public pages or API and respect published rate limits.

### Does appearing here mean a company uses Brandwave?

Not necessarily. Brandwave maintains these brand profiles using publicly available information and data sources. Brandwave never exposes private customer data publicly.

## Cite this page

Brandwave. "Used Car Dealers in New Zealand: Share of Search". https://gobrandwave.com/demand/nz/categories/used-car-dealers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/used-car-dealers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.