---
title: "Technology Recruitment Agencies in New Zealand: Share of Search"
description: "Share of Search among Potentia, Absolute IT, Talent Army, Recruit IT, Digital Garage and Sunstone Talent, the technology recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period."
canonical: "https://gobrandwave.com/demand/nz/categories/technology-recruitment-agencies"
publisher: "Brandwave"
---

# Technology Recruitment Agencies in New Zealand: Share of Search

Share of Search among Potentia, Absolute IT, Talent Army, Recruit IT, Digital Garage and Sunstone Talent, the technology recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period.

## Key facts

- **Competitive set**: Technology Recruitment Agencies
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Potentia, 41.8%

## Which brand has the highest Share of Search among technology recruitment agencies in New Zealand?

- Potentia holds the highest estimated Share of Search among technology recruitment agencies in New Zealand, at 41.8% in August 2026.
- Absolute IT is in 2nd place, 13.2 percentage points behind at 28.6% Share of Search.
- Across the 12 months ending August 2026, Potentia’s estimated Share of Search among technology recruitment agencies in New Zealand increased from 40.9% to 41.8%.
- Across the 12 months ending August 2026, Absolute IT’s estimated Share of Search among technology recruitment agencies in New Zealand increased from 20.9% to 28.6%.
- Across the 12 months ending August 2026, Talent Army’s estimated Share of Search among technology recruitment agencies in New Zealand decreased from 16.9% to 12.6%.
- Across the 12 months ending August 2026, Recruit IT’s estimated Share of Search among technology recruitment agencies in New Zealand decreased from 9.5% to 6.9%.
- Across the 12 months ending August 2026, Digital Garage’s estimated Share of Search among technology recruitment agencies in New Zealand decreased from 7.1% to 5.3%.
- Across the 12 months ending August 2026, Potentia’s estimated Share of Search among technology recruitment agencies in New Zealand peaked at 47% in October 2025 and was lowest at 37.8% in February 2026.
- Across the 12 months ending August 2026, Absolute IT’s estimated Share of Search among technology recruitment agencies in New Zealand peaked at 28.6% in August 2026 and was lowest at 17.6% in November 2025.
- Across the 12 months ending August 2026, Talent Army’s estimated Share of Search among technology recruitment agencies in New Zealand peaked at 21.1% in November 2025 and was lowest at 12.6% in August 2026.
- Across the 12 months ending August 2026, Recruit IT’s estimated Share of Search among technology recruitment agencies in New Zealand peaked at 10.7% in January 2026 and was lowest at 6.3% in November 2025.
- Across the 12 months ending August 2026, Digital Garage’s estimated Share of Search among technology recruitment agencies in New Zealand peaked at 8.6% in February 2026 and was lowest at 4.6% in June 2026.
- Across the 12 months ending August 2026, Sunstone Talent’s estimated Share of Search among technology recruitment agencies in New Zealand peaked at 6.9% in October 2025 and was lowest at 2.9% in March 2026.
- Across the 12 months ending August 2026, Sunstone Talent held steady: its estimated Share of Search among technology recruitment agencies in New Zealand moved less than 0.5 percentage points.

## What changed among technology recruitment agencies in New Zealand?

- In August 2026, Absolute IT gained estimated Share of Search among technology recruitment agencies in New Zealand, from 26.4% to 28.6%.
- In August 2026, Potentia gained estimated Share of Search among technology recruitment agencies in New Zealand, from 40.8% to 41.8%.
- In August 2026, Talent Army lost estimated Share of Search among technology recruitment agencies in New Zealand, from 14.1% to 12.6%.
- In August 2026, Recruit IT lost estimated Share of Search among technology recruitment agencies in New Zealand, from 7.7% to 6.9%.
- In August 2026, Digital Garage lost estimated Share of Search among technology recruitment agencies in New Zealand, from 6% to 5.3%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Potentia | 41.8% | 1.3K | +14.7% | Potentia Limited |
| 2 | Absolute IT | 28.6% | 910 | +21.3% | Absolute IT Limited |
| 3 | Talent Army | 12.6% | 400 | 0.0% | Talent Army (Auckland) Limited |
| 4 | Recruit IT | 6.9% | 220 | 0.0% | Recruit IT Group Limited |
| 5 | Digital Garage | 5.3% | 170 | 0.0% | Digital Garage Limited |
| 6 | Sunstone Talent | 4.7% | 150 | +7.1% | Sunstone Group Limited |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Sep 2025 | Potentia | 1.2K | 40.9% | 1 |
| Sep 2025 | Absolute IT | 620 | 20.9% | 2 |
| Sep 2025 | Talent Army | 500 | 16.9% | 3 |
| Sep 2025 | Recruit IT | 280 | 9.5% | 4 |
| Sep 2025 | Digital Garage | 210 | 7.1% | 5 |
| Sep 2025 | Sunstone Talent | 140 | 4.7% | 6 |
| Oct 2025 | Potentia | 1.5K | 47% | 1 |
| Oct 2025 | Absolute IT | 620 | 19.6% | 2 |
| Oct 2025 | Talent Army | 400 | 12.6% | 3 |
| Oct 2025 | Recruit IT | 230 | 7.3% | 4 |
| Oct 2025 | Sunstone Talent | 220 | 6.9% | 5 |
| Oct 2025 | Digital Garage | 210 | 6.6% | 6 |
| Nov 2025 | Potentia | 1.3K | 45.1% | 1 |
| Nov 2025 | Talent Army | 600 | 21.1% | 2 |
| Nov 2025 | Absolute IT | 500 | 17.6% | 3 |
| Nov 2025 | Recruit IT | 180 | 6.3% | 4 |
| Nov 2025 | Digital Garage | 170 | 6% | 5 |
| Nov 2025 | Sunstone Talent | 110 | 3.9% | 6 |
| Dec 2025 | Potentia | 820 | 45.3% | 1 |
| Dec 2025 | Absolute IT | 410 | 22.7% | 2 |
| Dec 2025 | Talent Army | 270 | 14.9% | 3 |
| Dec 2025 | Recruit IT | 150 | 8.3% | 4 |
| Dec 2025 | Digital Garage | 90 | 5% | 5 |
| Dec 2025 | Sunstone Talent | 70 | 3.9% | 6 |
| Jan 2026 | Potentia | 1.1K | 41.5% | 1 |
| Jan 2026 | Absolute IT | 500 | 19.8% | 2 |
| Jan 2026 | Talent Army | 330 | 13% | 3 |
| Jan 2026 | Recruit IT | 270 | 10.7% | 4 |
| Jan 2026 | Digital Garage | 210 | 8.3% | 5 |
| Jan 2026 | Sunstone Talent | 170 | 6.7% | 6 |
| Feb 2026 | Potentia | 1.1K | 37.8% | 1 |
| Feb 2026 | Talent Army | 620 | 20.4% | 2 |
| Feb 2026 | Absolute IT | 610 | 20.1% | 3 |
| Feb 2026 | Digital Garage | 260 | 8.6% | 4 |
| Feb 2026 | Recruit IT | 220 | 7.2% | 5 |
| Feb 2026 | Sunstone Talent | 180 | 5.9% | 6 |
| Mar 2026 | Potentia | 1.6K | 43.1% | 1 |
| Mar 2026 | Absolute IT | 900 | 23.8% | 2 |
| Mar 2026 | Talent Army | 610 | 16.1% | 3 |
| Mar 2026 | Recruit IT | 270 | 7.1% | 4 |
| Mar 2026 | Digital Garage | 260 | 6.9% | 5 |
| Mar 2026 | Sunstone Talent | 110 | 2.9% | 6 |
| Apr 2026 | Potentia | 1.3K | 41.3% | 1 |
| Apr 2026 | Absolute IT | 740 | 23.9% | 2 |
| Apr 2026 | Talent Army | 490 | 15.8% | 3 |
| Apr 2026 | Recruit IT | 270 | 8.7% | 4 |
| Apr 2026 | Digital Garage | 170 | 5.5% | 5 |
| Apr 2026 | Sunstone Talent | 150 | 4.8% | 6 |
| May 2026 | Potentia | 1.3K | 43.4% | 1 |
| May 2026 | Absolute IT | 740 | 25.1% | 2 |
| May 2026 | Talent Army | 400 | 13.6% | 3 |
| May 2026 | Recruit IT | 220 | 7.5% | 4 |
| May 2026 | Digital Garage | 170 | 5.8% | 5 |
| May 2026 | Sunstone Talent | 140 | 4.7% | 6 |
| Jun 2026 | Potentia | 1.3K | 42.4% | 1 |
| Jun 2026 | Absolute IT | 740 | 24.5% | 2 |
| Jun 2026 | Talent Army | 500 | 16.6% | 3 |
| Jun 2026 | Recruit IT | 220 | 7.3% | 4 |
| Jun 2026 | Digital Garage | 140 | 4.6% | 5 |
| Jun 2026 | Sunstone Talent | 140 | 4.6% | 6 |
| Jul 2026 | Potentia | 1.2K | 40.8% | 1 |
| Jul 2026 | Absolute IT | 750 | 26.4% | 2 |
| Jul 2026 | Talent Army | 400 | 14.1% | 3 |
| Jul 2026 | Recruit IT | 220 | 7.7% | 4 |
| Jul 2026 | Digital Garage | 170 | 6% | 5 |
| Jul 2026 | Sunstone Talent | 140 | 4.9% | 6 |
| Aug 2026 | Potentia | 1.3K | 41.8% | 1 |
| Aug 2026 | Absolute IT | 910 | 28.6% | 2 |
| Aug 2026 | Talent Army | 400 | 12.6% | 3 |
| Aug 2026 | Recruit IT | 220 | 6.9% | 4 |
| Aug 2026 | Digital Garage | 170 | 5.3% | 5 |
| Aug 2026 | Sunstone Talent | 150 | 4.7% | 6 |

## Compare two brands head-to-head

- [Potentia vs Absolute IT](/demand/nz/compare/absolute-it-vs-potentia): 41.8% against 28.6% Share of Search.
- [Potentia vs Talent Army](/demand/nz/compare/potentia-vs-talent-army): 41.8% against 12.6% Share of Search.
- [Potentia vs Recruit IT](/demand/nz/compare/potentia-vs-recruit-it): 41.8% against 6.9% Share of Search.
- [Potentia vs Digital Garage](/demand/nz/compare/digital-garage-vs-potentia): 41.8% against 5.3% Share of Search.
- [Absolute IT vs Talent Army](/demand/nz/compare/absolute-it-vs-talent-army): 28.6% against 12.6% Share of Search.
- [Absolute IT vs Recruit IT](/demand/nz/compare/absolute-it-vs-recruit-it): 28.6% against 6.9% Share of Search.
- [Absolute IT vs Digital Garage](/demand/nz/compare/absolute-it-vs-digital-garage): 28.6% against 5.3% Share of Search.
- [Talent Army vs Recruit IT](/demand/nz/compare/recruit-it-vs-talent-army): 12.6% against 6.9% Share of Search.
- [Talent Army vs Digital Garage](/demand/nz/compare/digital-garage-vs-talent-army): 12.6% against 5.3% Share of Search.
- [Recruit IT vs Digital Garage](/demand/nz/compare/digital-garage-vs-recruit-it): 6.9% against 5.3% Share of Search.

## What is being compared

- **Absolute IT**: Measured on the search terms “Absolute IT”, “absolute it jobs” and “absolute it recruitment”, summed into one figure.
- **Digital Garage**: Measured on the search term “Digital Garage”.
- **Potentia**: Measured on the search terms “Potentia”, “potentia it recruitment”, “potentia jobs”, “potentia recruitment” and “potentia vacancies”, summed into one figure.
- **Recruit IT**: Measured on the search terms “Recruit IT”, “recruit it jobs” and “recruit it recruitment”, summed into one figure.
- **Sunstone Talent**: Measured on the search terms “Sunstone Talent” and “sunstone talent jobs”, summed into one figure.
- **Talent Army**: Measured on the search terms “Talent Army” and “talent army jobs”, summed into one figure.

- [Absolute IT](/demand/nz/brands/absolute-it)
- [Digital Garage](/demand/nz/brands/digital-garage)
- [Potentia](/demand/nz/brands/potentia)
- [Recruit IT](/demand/nz/brands/recruit-it)
- [Sunstone Talent](/demand/nz/brands/sunstone-talent)
- [Talent Army](/demand/nz/brands/talent-army)

## How is branded search demand measured?

### Where do these numbers come from?

Brandwave organizes categories, branded terms, and competitor groups using publicly available information about companies and brands. We obtain third-party modeled search-volume estimates from external search-data providers, then store and keep them up to date. Our Brand Demand Index shares this curated information with everyone for free. The figures cover the 12 months ending Aug 2026.

### What exactly is being compared?

We estimate branded-search demand in New Zealand for Absolute IT, Digital Garage, Potentia, Recruit IT, Sunstone Talent and Talent Army using modeled search-volume estimates for each brand’s name or related terms. This approach has limitations, but it provides a directional view of relative branded-search interest and how it changes over time.

### Is Share of Search the same as market share?

No, Share of Search compares a brand’s estimated search volume with the estimated search volume of other brands in the same group. It measures searches for branded terms, not purchases, so it is not the same as market share, revenue share, or customer share. A brand might have a high Share of Search but still sell less than a competitor, and brands that people buy out of habit might be searched for less than brands people are still considering. Branded-search demand can provide an early signal that interest in a brand is changing. Watching for sustained shifts can help you spot trends sooner, but the metric does not establish what will happen to revenue.

### How reliable are modeled search volumes?

These numbers are estimates and should be seen as a general trend, not an exact count. The figures show rounded monthly search volumes, and a single month’s result might change for reasons unrelated to the brand. Smaller brands are rounded more roughly than larger ones. Search volume estimates searches, not unique people. The real value of these figures is in comparison: every brand in the group is measured the same way, in the same market, and in the same month. This means the differences between brands, and how those differences change over time, are more meaningful than any single number.

### Does a rise in branded searches mean a campaign worked?

Not always. It depends on what your campaign was meant to do. Our public marketing data shows when branded search demand changes, but it doesn’t tell you why. Branded search volume can rise or fall for many reasons. For example, a competitor’s campaign, a news story, a price change, the season, or more people shopping in your category can all play a part. Checking the timing of these changes can give you useful clues, so it helps to see what else was happening at the same time. Brandwave lets you track all your marketing activity and branded search volume together on one timeline, making this much easier.

### Can I use the Brand Demand Index data?

Yes. Anyone may use, share, adapt, and redistribute data published in the Brandwave Brand Demand Index, including for commercial purposes, under the Creative Commons Attribution 4.0 International licence (CC BY 4.0). Give appropriate credit to Brandwave, link to the source page and https://creativecommons.org/licenses/by/4.0/, and indicate if you made changes. This permission covers Brandwave’s published compilation and measurements; it does not grant rights to third-party trademarks or logos. Automated access must use the public pages or API and respect published rate limits.

### Does appearing here mean a company uses Brandwave?

Not necessarily. Brandwave maintains these brand profiles using publicly available information and data sources. Brandwave never exposes private customer data publicly.

## Cite this page

Brandwave. "Technology Recruitment Agencies in New Zealand: Share of Search". https://gobrandwave.com/demand/nz/categories/technology-recruitment-agencies

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/technology-recruitment-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.