--- title: "Korn Ferry vs Robert Walters: Which is searched more in New Zealand?" description: "Is Korn Ferry or Robert Walters more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salary benchmarking and pay intelligence providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/salary-benchmarking-and-pay-intelligence/compare/korn-ferry-vs-robert-walters" publisher: "Brandwave" --- # Korn Ferry vs Robert Walters: Which is searched more in New Zealand? Is Korn Ferry or Robert Walters more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salary benchmarking and pay intelligence providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Korn Ferry and Robert Walters - **Competitive set**: Salary benchmarking and pay intelligence providers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Korn Ferry Share of Search**: 19.3% - **Robert Walters Share of Search**: 52.2% ## Is Korn Ferry or Robert Walters more popular in search? - In September 2026, Robert Walters had more branded searches than Korn Ferry among salary benchmarking and pay intelligence providers in New Zealand. Robert Walters had about 1,300 branded searches, while Korn Ferry had 480. Robert Walters made up 52.2% of all salary benchmarking and pay intelligence provider searches we track, and Korn Ferry accounted for 19.3%. - Robert Walters was ahead of Korn Ferry in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Korn Ferry’s share of searches among salary benchmarking and pay intelligence providers in New Zealand moved from 17% to 19.3%, and its estimated monthly branded searches held steady at 480. - Across the 12 months ending September 2026, Robert Walters’ share of searches among salary benchmarking and pay intelligence providers in New Zealand moved from 56.7% to 52.2%, and its estimated monthly branded searches moved from 1.6K to 1.3K. ## Top salary benchmarking and pay intelligence providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Robert Walters was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Korn Ferry was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Korn Ferry was listed before Robert Walters in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Strategic Pay | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Payscale | 2nd | 0 of 3 | 2 of 2 | 2 of 5 | | Mercer | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Korn Ferry | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Robert Walters | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Ravio | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | LiveRem | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about salary benchmarking and pay intelligence providers - Asked ChatGPT "Which salary benchmarking and pay intelligence provider should I use in New Zealand?": 1. Strategic Pay, 2. Mercer, 3. Korn Ferry, 4. Robert Walters - Asked ChatGPT "What are the best salary benchmarking and pay intelligence providers in New Zealand?": 1. Strategic Pay, 2. Mercer, 3. Korn Ferry, 4. Robert Walters - Asked ChatGPT "What's the best salary benchmarking and pay intelligence provider in New Zealand for market pay data?": 1. Strategic Pay, 2. Korn Ferry, 3. Robert Walters - Searched Google, AI Overview "compensation benchmarking tool": 1. Payscale, 2. Ravio, 3. Robert Walters, 4. Mercer - Searched Google, AI Overview "salary survey software": 1. Payscale, 2. Ravio Not named in any answer: LiveRem. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand salary benchmarking and pay intelligence providers in September 2026? - In September 2026, Robert Walters lost share of searches among salary benchmarking and pay intelligence providers in New Zealand, from 52.8% to 52.2%. ## Month by month | Month | Korn Ferry estimated searches | Korn Ferry Share of Search | Korn Ferry rank | Robert Walters estimated searches | Robert Walters Share of Search | Robert Walters rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 480 | 17% | 2 | 1.6K | 56.7% | 1 | | Nov 2025 | 390 | 15.9% | 3 | 1.3K | 53.1% | 1 | | Dec 2025 | 320 | 17.1% | 3 | 1K | 53.5% | 1 | | Jan 2026 | 390 | 15.5% | 2 | 1.3K | 51.8% | 1 | | Feb 2026 | 390 | 14.2% | 2 | 1.6K | 58.4% | 1 | | Mar 2026 | 590 | 18.5% | 2 | 1.6K | 50.2% | 1 | | Apr 2026 | 480 | 17% | 2 | 1.6K | 56.7% | 1 | | May 2026 | 480 | 16.4% | 2 | 1.6K | 54.6% | 1 | | Jun 2026 | 480 | 16.8% | 2 | 1.6K | 55.9% | 1 | | Jul 2026 | 590 | 19.2% | 2 | 1.6K | 51.9% | 1 | | Aug 2026 | 480 | 19.5% | 2 | 1.3K | 52.8% | 1 | | Sep 2026 | 480 | 19.3% | 2 | 1.3K | 52.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Korn Ferry’s and Robert Walters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Korn Ferry**: Measured on the search term “korn ferry”. - **Robert Walters**: Measured on the search term “Robert Walters”. - [Korn Ferry profile](/demand/nz/brands/korn-ferry) - [Robert Walters profile](/demand/nz/brands/robert-walters) - [All salary benchmarking and pay intelligence providers in New Zealand](/demand/nz/categories/salary-benchmarking-and-pay-intelligence): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Korn Ferry or Robert Walters more popular in search? In September 2026, Robert Walters had more branded searches than Korn Ferry among salary benchmarking and pay intelligence providers in New Zealand. Robert Walters had about 1,300 branded searches, while Korn Ferry had 480. Robert Walters made up 52.2% of all salary benchmarking and pay intelligence provider searches we track, and Korn Ferry accounted for 19.3%. ## Cite this page Brandwave. "Korn Ferry vs Robert Walters: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/salary-benchmarking-and-pay-intelligence/compare/korn-ferry-vs-robert-walters This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/salary-benchmarking-and-pay-intelligence/compare/korn-ferry-vs-robert-walters. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.