---
title: "Premium and Performance Car Dealers in New Zealand: Share of Search"
description: "Share of Search among Luxxio Vehicles, Continental Cars and Southern Specialist Cars, the premium and performance car dealers Brandwave compares in New Zealand, using the same methodology, market, and reporting period."
canonical: "https://gobrandwave.com/demand/nz/categories/premium-performance-car-dealers"
publisher: "Brandwave"
---

# Premium and Performance Car Dealers in New Zealand: Share of Search

Share of Search among Luxxio Vehicles, Continental Cars and Southern Specialist Cars, the premium and performance car dealers Brandwave compares in New Zealand, using the same methodology, market, and reporting period.

## Key facts

- **Competitive set**: Premium and Performance Car Dealers
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Aug 2026
- **Highest Share of Search**: Luxxio Vehicles, 39.8%

## Which brand has the highest Share of Search among premium and performance car dealers in New Zealand?

- Luxxio Vehicles holds the highest estimated Share of Search among premium and performance car dealers in New Zealand, at 39.8% in August 2026.
- Continental Cars is in 2nd place, 6.6 percentage points behind at 33.2% Share of Search.
- Across the 12 months ending August 2026, Luxxio Vehicles’ estimated Share of Search among premium and performance car dealers in New Zealand increased from 29.4% to 39.8%.
- Across the 12 months ending August 2026, Continental Cars’ estimated Share of Search among premium and performance car dealers in New Zealand decreased from 41.9% to 33.2%.
- Across the 12 months ending August 2026, Southern Specialist Cars’ estimated Share of Search among premium and performance car dealers in New Zealand decreased from 28.7% to 27%.
- Across the 12 months ending August 2026, Luxxio Vehicles’ estimated Share of Search among premium and performance car dealers in New Zealand peaked at 42.6% in June 2026 and was lowest at 29.3% in March 2026.
- Across the 12 months ending August 2026, Continental Cars’ estimated Share of Search among premium and performance car dealers in New Zealand peaked at 44.8% in November 2025 and was lowest at 31.3% in July 2026.
- Across the 12 months ending August 2026, Southern Specialist Cars’ estimated Share of Search among premium and performance car dealers in New Zealand peaked at 31.3% in July 2026 and was lowest at 22% in June 2026.
- Across the 12 months ending August 2026, Luxxio Vehicles rose from 2nd to 1st among premium and performance car dealers in New Zealand.
- Across the 12 months ending August 2026, Continental Cars fell from 1st to 2nd among premium and performance car dealers in New Zealand.

## What changed among premium and performance car dealers in New Zealand?

- In August 2026, Luxxio Vehicles gained estimated Share of Search among premium and performance car dealers in New Zealand, from 37.5% to 39.8%.
- In August 2026, Continental Cars gained estimated Share of Search among premium and performance car dealers in New Zealand, from 31.3% to 33.2%.
- In August 2026, Southern Specialist Cars lost estimated Share of Search among premium and performance car dealers in New Zealand, from 31.3% to 27%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Luxxio Vehicles | 39.8% | 1.9K | 0.0% | Luxxio Vehicles Limited |
| 2 | Continental Cars | 33.2% | 1.6K | 0.0% | Continental Car Services Limited |
| 3 | Southern Specialist Cars | 27% | 1.3K | -18.8% | Chima Vehicle Holdings Limited |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Sep 2025 | Continental Cars | 1.9K | 41.9% | 1 |
| Sep 2025 | Luxxio Vehicles | 1.3K | 29.4% | 2 |
| Sep 2025 | Southern Specialist Cars | 1.3K | 28.7% | 3 |
| Oct 2025 | Continental Cars | 1.9K | 42% | 1 |
| Oct 2025 | Luxxio Vehicles | 1.3K | 29.5% | 2 |
| Oct 2025 | Southern Specialist Cars | 1.3K | 28.6% | 3 |
| Nov 2025 | Continental Cars | 1.9K | 44.8% | 1 |
| Nov 2025 | Luxxio Vehicles | 1.4K | 31.7% | 2 |
| Nov 2025 | Southern Specialist Cars | 1K | 23.5% | 3 |
| Dec 2025 | Continental Cars | 1.6K | 38% | 1 |
| Dec 2025 | Luxxio Vehicles | 1.3K | 31.4% | 2 |
| Dec 2025 | Southern Specialist Cars | 1.3K | 30.7% | 3 |
| Jan 2026 | Continental Cars | 1.6K | 37.9% | 1 |
| Jan 2026 | Luxxio Vehicles | 1.3K | 31.5% | 2 |
| Jan 2026 | Southern Specialist Cars | 1.3K | 30.6% | 3 |
| Feb 2026 | Continental Cars | 1.6K | 40.5% | 1 |
| Feb 2026 | Luxxio Vehicles | 1.4K | 34.2% | 2 |
| Feb 2026 | Southern Specialist Cars | 1K | 25.3% | 3 |
| Mar 2026 | Continental Cars | 1.9K | 42.1% | 1 |
| Mar 2026 | Luxxio Vehicles | 1.3K | 29.3% | 2 |
| Mar 2026 | Southern Specialist Cars | 1.3K | 28.6% | 3 |
| Apr 2026 | Continental Cars | 1.6K | 40.9% | 1 |
| Apr 2026 | Luxxio Vehicles | 1.3K | 33.8% | 2 |
| Apr 2026 | Southern Specialist Cars | 1K | 25.4% | 3 |
| May 2026 | Luxxio Vehicles | 1.6K | 36% | 1 |
| May 2026 | Continental Cars | 1.6K | 35.4% | 2 |
| May 2026 | Southern Specialist Cars | 1.3K | 28.6% | 3 |
| Jun 2026 | Luxxio Vehicles | 1.9K | 42.6% | 1 |
| Jun 2026 | Continental Cars | 1.6K | 35.4% | 2 |
| Jun 2026 | Southern Specialist Cars | 1K | 22% | 3 |
| Jul 2026 | Luxxio Vehicles | 1.9K | 37.5% | 1 |
| Jul 2026 | Continental Cars | 1.6K | 31.3% | 2 |
| Jul 2026 | Southern Specialist Cars | 1.6K | 31.3% | 3 |
| Aug 2026 | Luxxio Vehicles | 1.9K | 39.8% | 1 |
| Aug 2026 | Continental Cars | 1.6K | 33.2% | 2 |
| Aug 2026 | Southern Specialist Cars | 1.3K | 27% | 3 |

## Compare two brands head-to-head

- [Luxxio Vehicles vs Continental Cars](/demand/nz/compare/continental-cars-vs-luxxio-vehicles): 39.8% against 33.2% Share of Search.
- [Luxxio Vehicles vs Southern Specialist Cars](/demand/nz/compare/luxxio-vehicles-vs-southern-specialist-cars): 39.8% against 27% Share of Search.
- [Continental Cars vs Southern Specialist Cars](/demand/nz/compare/continental-cars-vs-southern-specialist-cars): 33.2% against 27% Share of Search.

## What is being compared

- **Continental Cars**: Measured on the search terms “Continental Cars” and “continental cars used cars”, summed into one figure.
- **Luxxio Vehicles**: Measured on the search terms “Luxxio Vehicles” and “luxxio vehicles used cars”, summed into one figure.
- **Southern Specialist Cars**: Measured on the search term “Southern Specialist Cars”.

- [Continental Cars](/demand/nz/brands/continental-cars)
- [Luxxio Vehicles](/demand/nz/brands/luxxio-vehicles)
- [Southern Specialist Cars](/demand/nz/brands/southern-specialist-cars)

## How is branded search demand measured?

### Where do these numbers come from?

Brandwave organizes categories, branded terms, and competitor groups using publicly available information about companies and brands. We obtain third-party modeled search-volume estimates from external search-data providers, then store and keep them up to date. Our Brand Demand Index shares this curated information with everyone for free. The figures cover the 12 months ending Aug 2026.

### What exactly is being compared?

We estimate branded-search demand in New Zealand for Continental Cars, Luxxio Vehicles and Southern Specialist Cars using modeled search-volume estimates for each brand’s name or related terms. This approach has limitations, but it provides a directional view of relative branded-search interest and how it changes over time.

### Is Share of Search the same as market share?

No, Share of Search compares a brand’s estimated search volume with the estimated search volume of other brands in the same group. It measures searches for branded terms, not purchases, so it is not the same as market share, revenue share, or customer share. A brand might have a high Share of Search but still sell less than a competitor, and brands that people buy out of habit might be searched for less than brands people are still considering. Branded-search demand can provide an early signal that interest in a brand is changing. Watching for sustained shifts can help you spot trends sooner, but the metric does not establish what will happen to revenue.

### How reliable are modeled search volumes?

These numbers are estimates and should be seen as a general trend, not an exact count. The figures show rounded monthly search volumes, and a single month’s result might change for reasons unrelated to the brand. Smaller brands are rounded more roughly than larger ones. Search volume estimates searches, not unique people. The real value of these figures is in comparison: every brand in the group is measured the same way, in the same market, and in the same month. This means the differences between brands, and how those differences change over time, are more meaningful than any single number.

### Does a rise in branded searches mean a campaign worked?

Not always. It depends on what your campaign was meant to do. Our public marketing data shows when branded search demand changes, but it doesn’t tell you why. Branded search volume can rise or fall for many reasons. For example, a competitor’s campaign, a news story, a price change, the season, or more people shopping in your category can all play a part. Checking the timing of these changes can give you useful clues, so it helps to see what else was happening at the same time. Brandwave lets you track all your marketing activity and branded search volume together on one timeline, making this much easier.

### Can I use the Brand Demand Index data?

Yes. Anyone may use, share, adapt, and redistribute data published in the Brandwave Brand Demand Index, including for commercial purposes, under the Creative Commons Attribution 4.0 International licence (CC BY 4.0). Give appropriate credit to Brandwave, link to the source page and https://creativecommons.org/licenses/by/4.0/, and indicate if you made changes. This permission covers Brandwave’s published compilation and measurements; it does not grant rights to third-party trademarks or logos. Automated access must use the public pages or API and respect published rate limits.

### Does appearing here mean a company uses Brandwave?

Not necessarily. Brandwave maintains these brand profiles using publicly available information and data sources. Brandwave never exposes private customer data publicly.

## Cite this page

Brandwave. "Premium and Performance Car Dealers in New Zealand: Share of Search". https://gobrandwave.com/demand/nz/categories/premium-performance-car-dealers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/premium-performance-car-dealers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.