---
title: "Performance and Digital Marketing Agencies in New Zealand: Share of Search"
description: "Share of Search among Digital Influence, Pure SEO, Sprocket Digital, Glasshouse Digital, Aro Digital, Traction Marketing, Web Wonks, Ridiculous Digital and SEO Websites, the performance and digital marketing agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period."
canonical: "https://gobrandwave.com/demand/nz/categories/performance-digital-marketing-agencies"
publisher: "Brandwave"
---

# Performance and Digital Marketing Agencies in New Zealand: Share of Search

Share of Search among Digital Influence, Pure SEO, Sprocket Digital, Glasshouse Digital, Aro Digital, Traction Marketing, Web Wonks, Ridiculous Digital and SEO Websites, the performance and digital marketing agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period.

## Key facts

- **Competitive set**: Performance and Digital Marketing Agencies
- **Market**: New Zealand
- **Brands compared**: 9
- **Month measured**: Aug 2026
- **Highest Share of Search**: Digital Influence, 22.2%

## Which brand has the highest Share of Search among performance and digital marketing agencies in New Zealand?

- Digital Influence holds the highest estimated Share of Search among performance and digital marketing agencies in New Zealand, at 22.2% in August 2026.
- Pure SEO is in 2nd place, 3.4 percentage points behind at 18.8% Share of Search.
- Across the 12 months ending August 2026, Digital Influence’s estimated Share of Search among performance and digital marketing agencies in New Zealand increased from 10.7% to 22.2%.
- Across the 12 months ending August 2026, Pure SEO’s estimated Share of Search among performance and digital marketing agencies in New Zealand decreased from 30.1% to 18.8%.
- Across the 12 months ending August 2026, Sprocket Digital’s estimated Share of Search among performance and digital marketing agencies in New Zealand decreased from 19.9% to 14.8%.
- Across the 12 months ending August 2026, Glasshouse Digital’s estimated Share of Search among performance and digital marketing agencies in New Zealand increased from 8.7% to 9.7%.
- Across the 12 months ending August 2026, Aro Digital’s estimated Share of Search among performance and digital marketing agencies in New Zealand increased from 7.1% to 8%.
- Across the 12 months ending August 2026, Traction Marketing’s estimated Share of Search among performance and digital marketing agencies in New Zealand increased from 3.6% to 8%.
- Across the 12 months ending August 2026, Web Wonks’ estimated Share of Search among performance and digital marketing agencies in New Zealand decreased from 8.7% to 6.3%.
- Across the 12 months ending August 2026, Ridiculous Digital’s estimated Share of Search among performance and digital marketing agencies in New Zealand increased from 2.6% to 6.3%.
- Across the 12 months ending August 2026, SEO Websites’ estimated Share of Search among performance and digital marketing agencies in New Zealand decreased from 8.7% to 6.3%.
- Across the 12 months ending August 2026, Digital Influence’s estimated Share of Search among performance and digital marketing agencies in New Zealand peaked at 22.2% in August 2026 and was lowest at 9.7% in December 2025.
- Across the 12 months ending August 2026, Pure SEO’s estimated Share of Search among performance and digital marketing agencies in New Zealand peaked at 30.1% in September 2025 and was lowest at 14.6% in March 2026.
- Across the 12 months ending August 2026, Sprocket Digital’s estimated Share of Search among performance and digital marketing agencies in New Zealand peaked at 23.1% in June 2026 and was lowest at 12.3% in October 2025.
- Across the 12 months ending August 2026, Glasshouse Digital’s estimated Share of Search among performance and digital marketing agencies in New Zealand peaked at 14.5% in December 2025 and was lowest at 5% in April 2026.
- Across the 12 months ending August 2026, Aro Digital’s estimated Share of Search among performance and digital marketing agencies in New Zealand peaked at 14.4% in April 2026 and was lowest at 5.3% in June 2026.
- Across the 12 months ending August 2026, Traction Marketing’s estimated Share of Search among performance and digital marketing agencies in New Zealand peaked at 10.1% in June 2026 and was lowest at 3% in January 2026.
- Across the 12 months ending August 2026, Web Wonks’ estimated Share of Search among performance and digital marketing agencies in New Zealand peaked at 14.2% in March 2026 and was lowest at 5.2% in July 2026.
- Across the 12 months ending August 2026, Ridiculous Digital’s estimated Share of Search among performance and digital marketing agencies in New Zealand peaked at 14.5% in December 2025 and was lowest at 2.6% in September 2025.
- Across the 12 months ending August 2026, SEO Websites’ estimated Share of Search among performance and digital marketing agencies in New Zealand peaked at 11.7% in March 2026 and was lowest at 3.4% in December 2025.
- Across the 12 months ending August 2026, Digital Influence rose from 3rd to 1st among performance and digital marketing agencies in New Zealand.
- Across the 12 months ending August 2026, Pure SEO fell from 1st to 2nd among performance and digital marketing agencies in New Zealand.
- Across the 12 months ending August 2026, Sprocket Digital fell from 2nd to 3rd among performance and digital marketing agencies in New Zealand.
- Across the 12 months ending August 2026, Aro Digital rose from 7th to 5th among performance and digital marketing agencies in New Zealand.
- Across the 12 months ending August 2026, Traction Marketing rose from 8th to 6th among performance and digital marketing agencies in New Zealand.
- Across the 12 months ending August 2026, Web Wonks fell from 5th to 7th among performance and digital marketing agencies in New Zealand.
- Across the 12 months ending August 2026, Ridiculous Digital rose from 9th to 8th among performance and digital marketing agencies in New Zealand.
- Across the 12 months ending August 2026, SEO Websites fell from 6th to 9th among performance and digital marketing agencies in New Zealand.

## What changed among performance and digital marketing agencies in New Zealand?

- In August 2026, Digital Influence overtook Sprocket Digital to take the highest estimated Share of Search among performance and digital marketing agencies in New Zealand, at 22.2%.
- In August 2026, Aro Digital overtook Ridiculous Digital to rank 5th among performance and digital marketing agencies in New Zealand, at 8%.
- In August 2026, Traction Marketing overtook Web Wonks to rank 6th among performance and digital marketing agencies in New Zealand, at 8%.
- In August 2026, Web Wonks overtook Ridiculous Digital to rank 7th among performance and digital marketing agencies in New Zealand, at 6.3%.
- In August 2026, Glasshouse Digital gained estimated Share of Search among performance and digital marketing agencies in New Zealand, from 8.1% to 9.7%.
- In August 2026, Sprocket Digital lost estimated Share of Search among performance and digital marketing agencies in New Zealand, from 22.5% to 14.8%.
- In August 2026, Ridiculous Digital lost estimated Share of Search among performance and digital marketing agencies in New Zealand, from 8.1% to 6.3%.
- In August 2026, Pure SEO lost estimated Share of Search among performance and digital marketing agencies in New Zealand, from 19.7% to 18.8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Digital Influence | 22.2% | 390 | +21.9% | Digital Influence Limited |
| 2 | Pure SEO | 18.8% | 330 | -2.9% | The Optimisers Limited |
| 3 | Sprocket Digital | 14.8% | 260 | -33.3% | Sprocket Digital Limited |
| 4 | Glasshouse Digital | 9.7% | 170 | +21.4% | Glasshouse Digital Limited |
| 5 | Aro Digital | 8% | 140 | +27.3% | Aro Digital Nz Limited |
| 6 | Traction Marketing | 8% | 140 | +55.6% | Traction Marketing Limited |
| 7 | Web Wonks | 6.3% | 110 | +22.2% | Web Wonks Limited |
| 8 | Ridiculous Digital | 6.3% | 110 | -21.4% | Ridiculous Digital Limited |
| 9 | SEO Websites | 6.3% | 110 | 0.0% | Seo Websites Limited |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Sep 2025 | Pure SEO | 590 | 30.1% | 1 |
| Sep 2025 | Sprocket Digital | 390 | 19.9% | 2 |
| Sep 2025 | Digital Influence | 210 | 10.7% | 3 |
| Sep 2025 | Glasshouse Digital | 170 | 8.7% | 4 |
| Sep 2025 | Web Wonks | 170 | 8.7% | 5 |
| Sep 2025 | SEO Websites | 170 | 8.7% | 6 |
| Sep 2025 | Aro Digital | 140 | 7.1% | 7 |
| Sep 2025 | Traction Marketing | 70 | 3.6% | 8 |
| Sep 2025 | Ridiculous Digital | 50 | 2.6% | 9 |
| Oct 2025 | Pure SEO | 480 | 28.1% | 1 |
| Oct 2025 | Sprocket Digital | 210 | 12.3% | 2 |
| Oct 2025 | Digital Influence | 210 | 12.3% | 3 |
| Oct 2025 | Aro Digital | 210 | 12.3% | 4 |
| Oct 2025 | Glasshouse Digital | 210 | 12.3% | 5 |
| Oct 2025 | Web Wonks | 140 | 8.2% | 6 |
| Oct 2025 | Ridiculous Digital | 90 | 5.3% | 7 |
| Oct 2025 | Traction Marketing | 90 | 5.3% | 8 |
| Oct 2025 | SEO Websites | 70 | 4.1% | 9 |
| Nov 2025 | Pure SEO | 400 | 24.2% | 1 |
| Nov 2025 | Sprocket Digital | 260 | 15.8% | 2 |
| Nov 2025 | Digital Influence | 260 | 15.8% | 3 |
| Nov 2025 | Web Wonks | 170 | 10.3% | 4 |
| Nov 2025 | Aro Digital | 140 | 8.5% | 5 |
| Nov 2025 | Glasshouse Digital | 140 | 8.5% | 6 |
| Nov 2025 | Ridiculous Digital | 140 | 8.5% | 7 |
| Nov 2025 | SEO Websites | 70 | 4.2% | 8 |
| Nov 2025 | Traction Marketing | 70 | 4.2% | 9 |
| Dec 2025 | Pure SEO | 330 | 22.8% | 1 |
| Dec 2025 | Sprocket Digital | 210 | 14.5% | 2 |
| Dec 2025 | Glasshouse Digital | 210 | 14.5% | 3 |
| Dec 2025 | Ridiculous Digital | 210 | 14.5% | 4 |
| Dec 2025 | Digital Influence | 140 | 9.7% | 5 |
| Dec 2025 | Aro Digital | 140 | 9.7% | 6 |
| Dec 2025 | Web Wonks | 90 | 6.2% | 7 |
| Dec 2025 | Traction Marketing | 70 | 4.8% | 8 |
| Dec 2025 | SEO Websites | 50 | 3.4% | 9 |
| Jan 2026 | Pure SEO | 320 | 19.2% | 1 |
| Jan 2026 | Sprocket Digital | 320 | 19.2% | 2 |
| Jan 2026 | Digital Influence | 210 | 12.6% | 3 |
| Jan 2026 | Aro Digital | 210 | 12.6% | 4 |
| Jan 2026 | Glasshouse Digital | 210 | 12.6% | 5 |
| Jan 2026 | Web Wonks | 140 | 8.4% | 6 |
| Jan 2026 | Ridiculous Digital | 140 | 8.4% | 7 |
| Jan 2026 | SEO Websites | 70 | 4.2% | 8 |
| Jan 2026 | Traction Marketing | 50 | 3% | 9 |
| Feb 2026 | Sprocket Digital | 480 | 21.2% | 1 |
| Feb 2026 | Pure SEO | 400 | 17.7% | 2 |
| Feb 2026 | Digital Influence | 260 | 11.5% | 3 |
| Feb 2026 | Aro Digital | 260 | 11.5% | 4 |
| Feb 2026 | Ridiculous Digital | 260 | 11.5% | 5 |
| Feb 2026 | Glasshouse Digital | 210 | 9.3% | 6 |
| Feb 2026 | Web Wonks | 140 | 6.2% | 7 |
| Feb 2026 | SEO Websites | 140 | 6.2% | 8 |
| Feb 2026 | Traction Marketing | 110 | 4.9% | 9 |
| Mar 2026 | Pure SEO | 400 | 14.6% | 1 |
| Mar 2026 | Sprocket Digital | 390 | 14.2% | 2 |
| Mar 2026 | Digital Influence | 390 | 14.2% | 3 |
| Mar 2026 | Web Wonks | 390 | 14.2% | 4 |
| Mar 2026 | SEO Websites | 320 | 11.7% | 5 |
| Mar 2026 | Aro Digital | 260 | 9.5% | 6 |
| Mar 2026 | Glasshouse Digital | 210 | 7.7% | 7 |
| Mar 2026 | Ridiculous Digital | 210 | 7.7% | 8 |
| Mar 2026 | Traction Marketing | 170 | 6.2% | 9 |
| Apr 2026 | Pure SEO | 400 | 22.1% | 1 |
| Apr 2026 | Digital Influence | 320 | 17.7% | 2 |
| Apr 2026 | Sprocket Digital | 260 | 14.4% | 3 |
| Apr 2026 | Aro Digital | 260 | 14.4% | 4 |
| Apr 2026 | Web Wonks | 170 | 9.4% | 5 |
| Apr 2026 | SEO Websites | 110 | 6.1% | 6 |
| Apr 2026 | Traction Marketing | 110 | 6.1% | 7 |
| Apr 2026 | Glasshouse Digital | 90 | 5% | 8 |
| Apr 2026 | Ridiculous Digital | 90 | 5% | 9 |
| May 2026 | Pure SEO | 410 | 20.5% | 1 |
| May 2026 | Sprocket Digital | 390 | 19.5% | 2 |
| May 2026 | Digital Influence | 390 | 19.5% | 3 |
| May 2026 | Glasshouse Digital | 210 | 10.5% | 4 |
| May 2026 | Web Wonks | 170 | 8.5% | 5 |
| May 2026 | Aro Digital | 140 | 7% | 6 |
| May 2026 | Traction Marketing | 110 | 5.5% | 7 |
| May 2026 | Ridiculous Digital | 90 | 4.5% | 8 |
| May 2026 | SEO Websites | 90 | 4.5% | 9 |
| Jun 2026 | Sprocket Digital | 480 | 23.1% | 1 |
| Jun 2026 | Pure SEO | 390 | 18.8% | 2 |
| Jun 2026 | Digital Influence | 320 | 15.4% | 3 |
| Jun 2026 | Glasshouse Digital | 260 | 12.5% | 4 |
| Jun 2026 | Traction Marketing | 210 | 10.1% | 5 |
| Jun 2026 | Aro Digital | 110 | 5.3% | 6 |
| Jun 2026 | Web Wonks | 110 | 5.3% | 7 |
| Jun 2026 | Ridiculous Digital | 110 | 5.3% | 8 |
| Jun 2026 | SEO Websites | 90 | 4.3% | 9 |
| Jul 2026 | Sprocket Digital | 390 | 22.5% | 1 |
| Jul 2026 | Pure SEO | 340 | 19.7% | 2 |
| Jul 2026 | Digital Influence | 320 | 18.5% | 3 |
| Jul 2026 | Glasshouse Digital | 140 | 8.1% | 4 |
| Jul 2026 | Ridiculous Digital | 140 | 8.1% | 5 |
| Jul 2026 | Aro Digital | 110 | 6.4% | 6 |
| Jul 2026 | SEO Websites | 110 | 6.4% | 7 |
| Jul 2026 | Web Wonks | 90 | 5.2% | 8 |
| Jul 2026 | Traction Marketing | 90 | 5.2% | 9 |
| Aug 2026 | Digital Influence | 390 | 22.2% | 1 |
| Aug 2026 | Pure SEO | 330 | 18.8% | 2 |
| Aug 2026 | Sprocket Digital | 260 | 14.8% | 3 |
| Aug 2026 | Glasshouse Digital | 170 | 9.7% | 4 |
| Aug 2026 | Aro Digital | 140 | 8% | 5 |
| Aug 2026 | Traction Marketing | 140 | 8% | 6 |
| Aug 2026 | Web Wonks | 110 | 6.3% | 7 |
| Aug 2026 | Ridiculous Digital | 110 | 6.3% | 8 |
| Aug 2026 | SEO Websites | 110 | 6.3% | 9 |

## Compare two brands head-to-head

- [Digital Influence vs Pure SEO](/demand/nz/compare/digital-influence-vs-pure-seo): 22.2% against 18.8% Share of Search.
- [Digital Influence vs Sprocket Digital](/demand/nz/compare/digital-influence-vs-sprocket-digital): 22.2% against 14.8% Share of Search.
- [Digital Influence vs Glasshouse Digital](/demand/nz/compare/digital-influence-vs-glasshouse-digital): 22.2% against 9.7% Share of Search.
- [Digital Influence vs Aro Digital](/demand/nz/compare/aro-digital-vs-digital-influence): 22.2% against 8% Share of Search.
- [Pure SEO vs Sprocket Digital](/demand/nz/compare/pure-seo-vs-sprocket-digital): 18.8% against 14.8% Share of Search.
- [Pure SEO vs Glasshouse Digital](/demand/nz/compare/glasshouse-digital-vs-pure-seo): 18.8% against 9.7% Share of Search.
- [Pure SEO vs Aro Digital](/demand/nz/compare/aro-digital-vs-pure-seo): 18.8% against 8% Share of Search.
- [Sprocket Digital vs Glasshouse Digital](/demand/nz/compare/glasshouse-digital-vs-sprocket-digital): 14.8% against 9.7% Share of Search.
- [Sprocket Digital vs Aro Digital](/demand/nz/compare/aro-digital-vs-sprocket-digital): 14.8% against 8% Share of Search.
- [Glasshouse Digital vs Aro Digital](/demand/nz/compare/aro-digital-vs-glasshouse-digital): 9.7% against 8% Share of Search.

## What is being compared

- **Aro Digital**: Measured on the search term “Aro Digital”.
- **Digital Influence**: Measured on the search term “Digital Influence”.
- **Glasshouse Digital**: Measured on the search term “Glasshouse Digital”.
- **Pure SEO**: Measured on the search terms “Pure Seo”, “pure seo digital marketing” and “pure seo digital marketing agency”, summed into one figure.
- **Ridiculous Digital**: Measured on the search term “Ridiculous Digital”.
- **SEO Websites**: Measured on the search term “Seo Websites”.
- **Sprocket Digital**: Measured on the search term “Sprocket Digital”.
- **Traction Marketing**: Measured on the search term “Traction Marketing”.
- **Web Wonks**: Measured on the search term “Web Wonks”.

- [Aro Digital](/demand/nz/brands/aro-digital)
- [Digital Influence](/demand/nz/brands/digital-influence)
- [Glasshouse Digital](/demand/nz/brands/glasshouse-digital)
- [Pure SEO](/demand/nz/brands/pure-seo)
- [Ridiculous Digital](/demand/nz/brands/ridiculous-digital)
- [SEO Websites](/demand/nz/brands/seo-websites)
- [Sprocket Digital](/demand/nz/brands/sprocket-digital)
- [Traction Marketing](/demand/nz/brands/traction-marketing)
- [Web Wonks](/demand/nz/brands/web-wonks-ltd)

## How is branded search demand measured?

### Where do these numbers come from?

Brandwave organizes categories, branded terms, and competitor groups using publicly available information about companies and brands. We obtain third-party modeled search-volume estimates from external search-data providers, then store and keep them up to date. Our Brand Demand Index shares this curated information with everyone for free. The figures cover the 12 months ending Aug 2026.

### What exactly is being compared?

We estimate branded-search demand in New Zealand for Aro Digital, Digital Influence, Glasshouse Digital, Pure SEO, Ridiculous Digital, SEO Websites, Sprocket Digital, Traction Marketing and Web Wonks using modeled search-volume estimates for each brand’s name or related terms. This approach has limitations, but it provides a directional view of relative branded-search interest and how it changes over time.

### Is Share of Search the same as market share?

No, Share of Search compares a brand’s estimated search volume with the estimated search volume of other brands in the same group. It measures searches for branded terms, not purchases, so it is not the same as market share, revenue share, or customer share. A brand might have a high Share of Search but still sell less than a competitor, and brands that people buy out of habit might be searched for less than brands people are still considering. Branded-search demand can provide an early signal that interest in a brand is changing. Watching for sustained shifts can help you spot trends sooner, but the metric does not establish what will happen to revenue.

### How reliable are modeled search volumes?

These numbers are estimates and should be seen as a general trend, not an exact count. The figures show rounded monthly search volumes, and a single month’s result might change for reasons unrelated to the brand. Smaller brands are rounded more roughly than larger ones. Search volume estimates searches, not unique people. The real value of these figures is in comparison: every brand in the group is measured the same way, in the same market, and in the same month. This means the differences between brands, and how those differences change over time, are more meaningful than any single number.

### Does a rise in branded searches mean a campaign worked?

Not always. It depends on what your campaign was meant to do. Our public marketing data shows when branded search demand changes, but it doesn’t tell you why. Branded search volume can rise or fall for many reasons. For example, a competitor’s campaign, a news story, a price change, the season, or more people shopping in your category can all play a part. Checking the timing of these changes can give you useful clues, so it helps to see what else was happening at the same time. Brandwave lets you track all your marketing activity and branded search volume together on one timeline, making this much easier.

### Can I use the Brand Demand Index data?

Yes. Anyone may use, share, adapt, and redistribute data published in the Brandwave Brand Demand Index, including for commercial purposes, under the Creative Commons Attribution 4.0 International licence (CC BY 4.0). Give appropriate credit to Brandwave, link to the source page and https://creativecommons.org/licenses/by/4.0/, and indicate if you made changes. This permission covers Brandwave’s published compilation and measurements; it does not grant rights to third-party trademarks or logos. Automated access must use the public pages or API and respect published rate limits.

### Does appearing here mean a company uses Brandwave?

Not necessarily. Brandwave maintains these brand profiles using publicly available information and data sources. Brandwave never exposes private customer data publicly.

## Cite this page

Brandwave. "Performance and Digital Marketing Agencies in New Zealand: Share of Search". https://gobrandwave.com/demand/nz/categories/performance-digital-marketing-agencies

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