---
title: "Out-of-Home Advertising in New Zealand: Share of Search"
description: "Share of Search among Go Media, Lumo Digital Outdoor, VAST Billboards, Shout Media and Jolly Billboards, the Out-of-Home advertising Brandwave compares in New Zealand, using the same methodology, market, and reporting period."
canonical: "https://gobrandwave.com/demand/nz/categories/out-of-home-advertising"
publisher: "Brandwave"
---

# Out-of-Home Advertising in New Zealand: Share of Search

Share of Search among Go Media, Lumo Digital Outdoor, VAST Billboards, Shout Media and Jolly Billboards, the Out-of-Home advertising Brandwave compares in New Zealand, using the same methodology, market, and reporting period.

## Key facts

- **Competitive set**: Out-of-Home Advertising
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Go Media, 43.4%

## Which brand has the highest Share of Search among Out-of-Home advertising in New Zealand?

- Go Media holds the highest estimated Share of Search among Out-of-Home advertising in New Zealand, at 43.4% in August 2026.
- Lumo Digital Outdoor is in 2nd place, 12.9 percentage points behind at 30.4% Share of Search.
- Across the 12 months ending August 2026, Go Media’s estimated Share of Search among Out-of-Home advertising in New Zealand decreased from 47% to 43.4%.
- Across the 12 months ending August 2026, Lumo Digital Outdoor’s estimated Share of Search among Out-of-Home advertising in New Zealand increased from 28.6% to 30.4%.
- Across the 12 months ending August 2026, VAST Billboards’ estimated Share of Search among Out-of-Home advertising in New Zealand increased from 7.3% to 10.4%.
- Across the 12 months ending August 2026, Shout Media’s estimated Share of Search among Out-of-Home advertising in New Zealand decreased from 11.1% to 10.4%.
- Across the 12 months ending August 2026, Go Media’s estimated Share of Search among Out-of-Home advertising in New Zealand peaked at 63.2% in January 2026 and was lowest at 37.9% in July 2026.
- Across the 12 months ending August 2026, Lumo Digital Outdoor’s estimated Share of Search among Out-of-Home advertising in New Zealand peaked at 33.3% in July 2026 and was lowest at 19.2% in January 2026.
- Across the 12 months ending August 2026, VAST Billboards’ estimated Share of Search among Out-of-Home advertising in New Zealand peaked at 10.8% in July 2026 and was lowest at 3.6% in January 2026.
- Across the 12 months ending August 2026, Shout Media’s estimated Share of Search among Out-of-Home advertising in New Zealand peaked at 17% in February 2026 and was lowest at 9.7% in May 2026.
- Across the 12 months ending August 2026, Jolly Billboards’ estimated Share of Search among Out-of-Home advertising in New Zealand peaked at 7.8% in October 2025 and was lowest at 3.6% in January 2026.
- Across the 12 months ending August 2026, VAST Billboards rose from 4th to 3rd among Out-of-Home advertising in New Zealand.
- Across the 12 months ending August 2026, Shout Media fell from 3rd to 4th among Out-of-Home advertising in New Zealand.
- Across the 12 months ending August 2026, Jolly Billboards held steady: its estimated Share of Search among Out-of-Home advertising in New Zealand moved less than 0.5 percentage points.

## What changed among Out-of-Home advertising in New Zealand?

- In August 2026, Go Media gained estimated Share of Search among Out-of-Home advertising in New Zealand, from 37.9% to 43.4%.
- In August 2026, Lumo Digital Outdoor lost estimated Share of Search among Out-of-Home advertising in New Zealand, from 33.3% to 30.4%.
- In August 2026, Jolly Billboards lost estimated Share of Search among Out-of-Home advertising in New Zealand, from 7.1% to 5.5%.
- Estimated monthly branded searches for VAST Billboards in New Zealand rose 52.4% over 12 measured months, from 210 to 320 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Go Media | 43.4% | 1.3K | +47.3% | Go Media Bacbou Limited |
| 2 | Lumo Digital Outdoor | 30.4% | 940 | +17.5% | Lumo Digital Outdoor Limited |
| 3 | VAST Billboards | 10.4% | 320 | +23.1% | Vast Billboards Limited |
| 4 | Shout Media | 10.4% | 320 | +23.1% | Shout Advertising Limited |
| 5 | Jolly Billboards | 5.5% | 170 | 0.0% | Jolly Billboards Limited |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Sep 2025 | Go Media | 1.4K | 47% | 1 |
| Sep 2025 | Lumo Digital Outdoor | 820 | 28.6% | 2 |
| Sep 2025 | Shout Media | 320 | 11.1% | 3 |
| Sep 2025 | VAST Billboards | 210 | 7.3% | 4 |
| Sep 2025 | Jolly Billboards | 170 | 5.9% | 5 |
| Oct 2025 | Go Media | 1.4K | 50.2% | 1 |
| Oct 2025 | Lumo Digital Outdoor | 640 | 23.8% | 2 |
| Oct 2025 | Shout Media | 320 | 11.9% | 3 |
| Oct 2025 | Jolly Billboards | 210 | 7.8% | 4 |
| Oct 2025 | VAST Billboards | 170 | 6.3% | 5 |
| Nov 2025 | Go Media | 1.1K | 43.4% | 1 |
| Nov 2025 | Lumo Digital Outdoor | 770 | 31.8% | 2 |
| Nov 2025 | Shout Media | 320 | 13.2% | 3 |
| Nov 2025 | Jolly Billboards | 140 | 5.8% | 4 |
| Nov 2025 | VAST Billboards | 140 | 5.8% | 5 |
| Dec 2025 | Go Media | 910 | 50.8% | 1 |
| Dec 2025 | Lumo Digital Outdoor | 470 | 26.3% | 2 |
| Dec 2025 | Shout Media | 210 | 11.7% | 3 |
| Dec 2025 | VAST Billboards | 110 | 6.1% | 4 |
| Dec 2025 | Jolly Billboards | 90 | 5% | 5 |
| Jan 2026 | Go Media | 1.9K | 63.2% | 1 |
| Jan 2026 | Lumo Digital Outdoor | 590 | 19.2% | 2 |
| Jan 2026 | Shout Media | 320 | 10.4% | 3 |
| Jan 2026 | Jolly Billboards | 110 | 3.6% | 4 |
| Jan 2026 | VAST Billboards | 110 | 3.6% | 5 |
| Feb 2026 | Go Media | 930 | 40.6% | 1 |
| Feb 2026 | Lumo Digital Outdoor | 690 | 30.1% | 2 |
| Feb 2026 | Shout Media | 390 | 17% | 3 |
| Feb 2026 | Jolly Billboards | 140 | 6.1% | 4 |
| Feb 2026 | VAST Billboards | 140 | 6.1% | 5 |
| Mar 2026 | Go Media | 1.3K | 46.9% | 1 |
| Mar 2026 | Lumo Digital Outdoor | 860 | 30.1% | 2 |
| Mar 2026 | Shout Media | 320 | 11.2% | 3 |
| Mar 2026 | Jolly Billboards | 170 | 5.9% | 4 |
| Mar 2026 | VAST Billboards | 170 | 5.9% | 5 |
| Apr 2026 | Go Media | 1K | 47.3% | 1 |
| Apr 2026 | Lumo Digital Outdoor | 530 | 24.1% | 2 |
| Apr 2026 | Shout Media | 320 | 14.5% | 3 |
| Apr 2026 | VAST Billboards | 170 | 7.7% | 4 |
| Apr 2026 | Jolly Billboards | 140 | 6.4% | 5 |
| May 2026 | Go Media | 1.9K | 59.1% | 1 |
| May 2026 | Lumo Digital Outdoor | 720 | 21.8% | 2 |
| May 2026 | Shout Media | 320 | 9.7% | 3 |
| May 2026 | Jolly Billboards | 170 | 5.2% | 4 |
| May 2026 | VAST Billboards | 140 | 4.2% | 5 |
| Jun 2026 | Go Media | 1K | 44.2% | 1 |
| Jun 2026 | Lumo Digital Outdoor | 730 | 31.3% | 2 |
| Jun 2026 | Shout Media | 260 | 11.2% | 3 |
| Jun 2026 | Jolly Billboards | 170 | 7.3% | 4 |
| Jun 2026 | VAST Billboards | 140 | 6% | 5 |
| Jul 2026 | Go Media | 910 | 37.9% | 1 |
| Jul 2026 | Lumo Digital Outdoor | 800 | 33.3% | 2 |
| Jul 2026 | VAST Billboards | 260 | 10.8% | 3 |
| Jul 2026 | Shout Media | 260 | 10.8% | 4 |
| Jul 2026 | Jolly Billboards | 170 | 7.1% | 5 |
| Aug 2026 | Go Media | 1.3K | 43.4% | 1 |
| Aug 2026 | Lumo Digital Outdoor | 940 | 30.4% | 2 |
| Aug 2026 | VAST Billboards | 320 | 10.4% | 3 |
| Aug 2026 | Shout Media | 320 | 10.4% | 4 |
| Aug 2026 | Jolly Billboards | 170 | 5.5% | 5 |

## Compare two brands head-to-head

- [Go Media vs Lumo Digital Outdoor](/demand/nz/compare/go-media-vs-lumo-digital-outdoor): 43.4% against 30.4% Share of Search.
- [Go Media vs VAST Billboards](/demand/nz/compare/go-media-vs-vast-billboards): 43.4% against 10.4% Share of Search.
- [Go Media vs Shout Media](/demand/nz/compare/go-media-vs-shout-media): 43.4% against 10.4% Share of Search.
- [Go Media vs Jolly Billboards](/demand/nz/compare/go-media-vs-jolly-billboards): 43.4% against 5.5% Share of Search.
- [Lumo Digital Outdoor vs VAST Billboards](/demand/nz/compare/lumo-digital-outdoor-vs-vast-billboards): 30.4% against 10.4% Share of Search.
- [Lumo Digital Outdoor vs Shout Media](/demand/nz/compare/lumo-digital-outdoor-vs-shout-media): 30.4% against 10.4% Share of Search.
- [Lumo Digital Outdoor vs Jolly Billboards](/demand/nz/compare/jolly-billboards-vs-lumo-digital-outdoor): 30.4% against 5.5% Share of Search.
- [VAST Billboards vs Shout Media](/demand/nz/compare/shout-media-vs-vast-billboards): 10.4% against 10.4% Share of Search.
- [VAST Billboards vs Jolly Billboards](/demand/nz/compare/jolly-billboards-vs-vast-billboards): 10.4% against 5.5% Share of Search.
- [Shout Media vs Jolly Billboards](/demand/nz/compare/jolly-billboards-vs-shout-media): 10.4% against 5.5% Share of Search.

## What is being compared

- **Go Media**: Measured on the search terms “Go Media” and “go media billboards”, summed into one figure.
- **Jolly Billboards**: Measured on the search term “Jolly Billboards”.
- **Lumo Digital Outdoor**: Measured on the search terms “lumo”, “lumo billboards” and “Lumo Digital Outdoor”, summed into one figure.
- **Shout Media**: Measured on the search term “shout media”.
- **VAST Billboards**: Measured on the search term “Vast Billboards”.

- [Go Media](/demand/nz/brands/go-media)
- [Jolly Billboards](/demand/nz/brands/jolly-billboards)
- [Lumo Digital Outdoor](/demand/nz/brands/lumo-digital-outdoor)
- [Shout Media](/demand/nz/brands/shout-media)
- [VAST Billboards](/demand/nz/brands/vast-billboards)

## How is branded search demand measured?

### Where do these numbers come from?

Brandwave organizes categories, branded terms, and competitor groups using publicly available information about companies and brands. We obtain third-party modeled search-volume estimates from external search-data providers, then store and keep them up to date. Our Brand Demand Index shares this curated information with everyone for free. The figures cover the 12 months ending Aug 2026.

### What exactly is being compared?

We estimate branded-search demand in New Zealand for Go Media, Jolly Billboards, Lumo Digital Outdoor, Shout Media and VAST Billboards using modeled search-volume estimates for each brand’s name or related terms. This approach has limitations, but it provides a directional view of relative branded-search interest and how it changes over time.

### Is Share of Search the same as market share?

No, Share of Search compares a brand’s estimated search volume with the estimated search volume of other brands in the same group. It measures searches for branded terms, not purchases, so it is not the same as market share, revenue share, or customer share. A brand might have a high Share of Search but still sell less than a competitor, and brands that people buy out of habit might be searched for less than brands people are still considering. Branded-search demand can provide an early signal that interest in a brand is changing. Watching for sustained shifts can help you spot trends sooner, but the metric does not establish what will happen to revenue.

### How reliable are modeled search volumes?

These numbers are estimates and should be seen as a general trend, not an exact count. The figures show rounded monthly search volumes, and a single month’s result might change for reasons unrelated to the brand. Smaller brands are rounded more roughly than larger ones. Search volume estimates searches, not unique people. The real value of these figures is in comparison: every brand in the group is measured the same way, in the same market, and in the same month. This means the differences between brands, and how those differences change over time, are more meaningful than any single number.

### Does a rise in branded searches mean a campaign worked?

Not always. It depends on what your campaign was meant to do. Our public marketing data shows when branded search demand changes, but it doesn’t tell you why. Branded search volume can rise or fall for many reasons. For example, a competitor’s campaign, a news story, a price change, the season, or more people shopping in your category can all play a part. Checking the timing of these changes can give you useful clues, so it helps to see what else was happening at the same time. Brandwave lets you track all your marketing activity and branded search volume together on one timeline, making this much easier.

### Can I use the Brand Demand Index data?

Yes. Anyone may use, share, adapt, and redistribute data published in the Brandwave Brand Demand Index, including for commercial purposes, under the Creative Commons Attribution 4.0 International licence (CC BY 4.0). Give appropriate credit to Brandwave, link to the source page and https://creativecommons.org/licenses/by/4.0/, and indicate if you made changes. This permission covers Brandwave’s published compilation and measurements; it does not grant rights to third-party trademarks or logos. Automated access must use the public pages or API and respect published rate limits.

### Does appearing here mean a company uses Brandwave?

Not necessarily. Brandwave maintains these brand profiles using publicly available information and data sources. Brandwave never exposes private customer data publicly.

## Cite this page

Brandwave. "Out-of-Home Advertising in New Zealand: Share of Search". https://gobrandwave.com/demand/nz/categories/out-of-home-advertising

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/out-of-home-advertising. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.