---
title: "Zoos and wildlife parks in New Zealand: Which brands are most popular in search?"
description: "Compare the zoos, sanctuaries and wildlife parks New Zealanders and visitors visit. Share of Search among Auckland Zoo, Willowbank Wildlife Reserve, Wellington Zoo, Zealandia, Orana Wildlife Park and Hamilton Zoo, the zoos and wildlife parks Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-zoos-and-wildlife-parks"
publisher: "Brandwave"
---

# Zoos and wildlife parks in New Zealand: Which brands are most popular in search?

Compare the zoos, sanctuaries and wildlife parks New Zealanders and visitors visit. Share of Search among Auckland Zoo, Willowbank Wildlife Reserve, Wellington Zoo, Zealandia, Orana Wildlife Park and Hamilton Zoo, the zoos and wildlife parks Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Zoos and wildlife parks
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Auckland Zoo, 43.5%

## Which brand is most popular in search among zoos and wildlife parks in New Zealand?

- In August 2026, Auckland Zoo was the most searched among zoos and wildlife parks in New Zealand, with an estimated 79.1K branded searches and 43.5% estimated Share of Search within this set.
- Willowbank Wildlife Reserve is in 2nd place, 28.7 percentage points behind at 14.7% Share of Search.
- Across the 11 months ending August 2026, Willowbank Wildlife Reserve’s estimated Share of Search among zoos and wildlife parks in New Zealand increased from 13.2% to 14.7%.
- Across the 11 months ending August 2026, Orana Wildlife Park’s estimated Share of Search among zoos and wildlife parks in New Zealand decreased from 10.3% to 9.4%.
- Across the 11 months ending August 2026, Hamilton Zoo’s estimated Share of Search among zoos and wildlife parks in New Zealand decreased from 10.3% to 9.2%.
- Across the 11 months ending August 2026, Auckland Zoo’s estimated Share of Search among zoos and wildlife parks in New Zealand peaked at 48% in July 2026 and was lowest at 38.3% in April 2026.
- Across the 11 months ending August 2026, Willowbank Wildlife Reserve’s estimated Share of Search among zoos and wildlife parks in New Zealand peaked at 17.1% in April 2026 and was lowest at 11.6% in July 2026.
- Across the 11 months ending August 2026, Wellington Zoo’s estimated Share of Search among zoos and wildlife parks in New Zealand peaked at 18.9% in May 2026 and was lowest at 11.1% in June 2026.
- Across the 11 months ending August 2026, Zealandia’s estimated Share of Search among zoos and wildlife parks in New Zealand peaked at 13.3% in November 2025 and was lowest at 7.9% in July 2026.
- Across the 11 months ending August 2026, Orana Wildlife Park’s estimated Share of Search among zoos and wildlife parks in New Zealand peaked at 10.8% in April 2026 and was lowest at 8.8% in May 2026.
- Across the 11 months ending August 2026, Hamilton Zoo’s estimated Share of Search among zoos and wildlife parks in New Zealand peaked at 11.2% in July 2026 and was lowest at 9.2% in August 2026.
- Across the 11 months ending August 2026, Zealandia rose from 6th to 4th among zoos and wildlife parks in New Zealand.
- Across the 11 months ending August 2026, Hamilton Zoo fell from 4th to 6th among zoos and wildlife parks in New Zealand.
- Across the 11 months ending August 2026, Auckland Zoo and Wellington Zoo held steady: their estimated Share of Search among zoos and wildlife parks in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Auckland Zoo vs Willowbank Wildlife Reserve: compare search popularity](/demand/nz/compare/auckland-zoo-vs-willowbank-wildlife-reserve): 43.5% against 14.7% Share of Search.
- [Auckland Zoo vs Wellington Zoo: compare search popularity](/demand/nz/compare/auckland-zoo-vs-wellington-zoo): 43.5% against 13.2% Share of Search.
- [Auckland Zoo vs Zealandia: compare search popularity](/demand/nz/compare/auckland-zoo-vs-zealandia): 43.5% against 10% Share of Search.
- [Auckland Zoo vs Orana Wildlife Park: compare search popularity](/demand/nz/compare/auckland-zoo-vs-orana-wildlife-park): 43.5% against 9.4% Share of Search.
- [Willowbank Wildlife Reserve vs Wellington Zoo: compare search popularity](/demand/nz/compare/wellington-zoo-vs-willowbank-wildlife-reserve): 14.7% against 13.2% Share of Search.
- [Willowbank Wildlife Reserve vs Zealandia: compare search popularity](/demand/nz/compare/willowbank-wildlife-reserve-vs-zealandia): 14.7% against 10% Share of Search.
- [Willowbank Wildlife Reserve vs Orana Wildlife Park: compare search popularity](/demand/nz/compare/orana-wildlife-park-vs-willowbank-wildlife-reserve): 14.7% against 9.4% Share of Search.
- [Wellington Zoo vs Zealandia: compare search popularity](/demand/nz/compare/wellington-zoo-vs-zealandia): 13.2% against 10% Share of Search.
- [Wellington Zoo vs Orana Wildlife Park: compare search popularity](/demand/nz/compare/orana-wildlife-park-vs-wellington-zoo): 13.2% against 9.4% Share of Search.
- [Zealandia vs Orana Wildlife Park: compare search popularity](/demand/nz/compare/orana-wildlife-park-vs-zealandia): 10% against 9.4% Share of Search.

## How did search popularity change for New Zealand zoos and wildlife parks in August 2026?

- In August 2026, Willowbank Wildlife Reserve overtook Wellington Zoo to rank 2nd among zoos and wildlife parks in New Zealand, at 14.7%.
- In August 2026, Zealandia overtook Hamilton Zoo to rank 4th among zoos and wildlife parks in New Zealand, at 10%.
- In August 2026, Wellington Zoo gained estimated Share of Search among zoos and wildlife parks in New Zealand, from 12% to 13.2%.
- In August 2026, Auckland Zoo lost estimated Share of Search among zoos and wildlife parks in New Zealand, from 48% to 43.5%.
- In August 2026, Hamilton Zoo lost estimated Share of Search among zoos and wildlife parks in New Zealand, from 11.2% to 9.2%.
- Estimated monthly branded searches for Orana Wildlife Park in New Zealand fell 19% over 11 measured months, from 21.1K to 17.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Auckland Zoo | 43.5% | 79.1K | -29.0% | Auckland Zoo |
| 2 | Willowbank Wildlife Reserve | 14.7% | 26.8K | -0.4% | Willowbank Wildlife Reserve |
| 3 | Wellington Zoo | 13.2% | 23.9K | -13.8% | Wellington Zoo |
| 4 | Zealandia | 10% | 18.2K | -1.0% | Zealandia |
| 5 | Orana Wildlife Park | 9.4% | 17.1K | -20.2% | Orana Wildlife Park |
| 6 | Hamilton Zoo | 9.2% | 16.8K | -35.6% | Hamilton Zoo |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Auckland Zoo | 89.8K | 43.8% | 1 |
| Oct 2025 | Willowbank Wildlife Reserve | 27.1K | 13.2% | 2 |
| Oct 2025 | Wellington Zoo | 26.4K | 12.9% | 3 |
| Oct 2025 | Hamilton Zoo | 21.2K | 10.3% | 4 |
| Oct 2025 | Orana Wildlife Park | 21.1K | 10.3% | 5 |
| Oct 2025 | Zealandia | 19.5K | 9.5% | 6 |
| Nov 2025 | Auckland Zoo | 88.7K | 41.2% | 1 |
| Nov 2025 | Willowbank Wildlife Reserve | 31.2K | 14.5% | 2 |
| Nov 2025 | Zealandia | 28.7K | 13.3% | 3 |
| Nov 2025 | Wellington Zoo | 26.5K | 12.3% | 4 |
| Nov 2025 | Hamilton Zoo | 20.6K | 9.6% | 5 |
| Nov 2025 | Orana Wildlife Park | 19.8K | 9.2% | 6 |
| Dec 2025 | Auckland Zoo | 111K | 42.3% | 1 |
| Dec 2025 | Willowbank Wildlife Reserve | 40.5K | 15.4% | 2 |
| Dec 2025 | Wellington Zoo | 33.2K | 12.6% | 3 |
| Dec 2025 | Zealandia | 26.5K | 10.1% | 4 |
| Dec 2025 | Hamilton Zoo | 25.9K | 9.8% | 5 |
| Dec 2025 | Orana Wildlife Park | 25.8K | 9.8% | 6 |
| Jan 2026 | Auckland Zoo | 114K | 38.7% | 1 |
| Jan 2026 | Willowbank Wildlife Reserve | 46.2K | 15.7% | 2 |
| Jan 2026 | Wellington Zoo | 41.5K | 14.1% | 3 |
| Jan 2026 | Hamilton Zoo | 31.8K | 10.8% | 4 |
| Jan 2026 | Orana Wildlife Park | 31.6K | 10.7% | 5 |
| Jan 2026 | Zealandia | 29.5K | 10% | 6 |
| Feb 2026 | Auckland Zoo | 89.5K | 42.2% | 1 |
| Feb 2026 | Willowbank Wildlife Reserve | 30.9K | 14.6% | 2 |
| Feb 2026 | Wellington Zoo | 27K | 12.7% | 3 |
| Feb 2026 | Zealandia | 24.4K | 11.5% | 4 |
| Feb 2026 | Hamilton Zoo | 20.8K | 9.8% | 5 |
| Feb 2026 | Orana Wildlife Park | 19.6K | 9.2% | 6 |
| Mar 2026 | Auckland Zoo | 88.7K | 41% | 1 |
| Mar 2026 | Willowbank Wildlife Reserve | 34.4K | 15.9% | 2 |
| Mar 2026 | Wellington Zoo | 27K | 12.5% | 3 |
| Mar 2026 | Zealandia | 25.5K | 11.8% | 4 |
| Mar 2026 | Hamilton Zoo | 20.9K | 9.7% | 5 |
| Mar 2026 | Orana Wildlife Park | 19.6K | 9.1% | 6 |
| Apr 2026 | Auckland Zoo | 91.7K | 38.3% | 1 |
| Apr 2026 | Willowbank Wildlife Reserve | 41K | 17.1% | 2 |
| Apr 2026 | Wellington Zoo | 33.7K | 14.1% | 3 |
| Apr 2026 | Orana Wildlife Park | 25.9K | 10.8% | 4 |
| Apr 2026 | Hamilton Zoo | 25.6K | 10.7% | 5 |
| Apr 2026 | Zealandia | 21.2K | 8.9% | 6 |
| May 2026 | Auckland Zoo | 89.1K | 41.7% | 1 |
| May 2026 | Wellington Zoo | 40.3K | 18.9% | 2 |
| May 2026 | Willowbank Wildlife Reserve | 25.4K | 11.9% | 3 |
| May 2026 | Hamilton Zoo | 20.8K | 9.8% | 4 |
| May 2026 | Zealandia | 18.9K | 8.9% | 5 |
| May 2026 | Orana Wildlife Park | 18.8K | 8.8% | 6 |
| Jun 2026 | Auckland Zoo | 74.3K | 45% | 1 |
| Jun 2026 | Willowbank Wildlife Reserve | 22K | 13.3% | 2 |
| Jun 2026 | Wellington Zoo | 18.3K | 11.1% | 3 |
| Jun 2026 | Orana Wildlife Park | 17.2K | 10.4% | 4 |
| Jun 2026 | Hamilton Zoo | 17K | 10.3% | 5 |
| Jun 2026 | Zealandia | 16.2K | 9.8% | 6 |
| Jul 2026 | Auckland Zoo | 111K | 48% | 1 |
| Jul 2026 | Wellington Zoo | 27.8K | 12% | 2 |
| Jul 2026 | Willowbank Wildlife Reserve | 26.9K | 11.6% | 3 |
| Jul 2026 | Hamilton Zoo | 26.1K | 11.2% | 4 |
| Jul 2026 | Orana Wildlife Park | 21.4K | 9.2% | 5 |
| Jul 2026 | Zealandia | 18.3K | 7.9% | 6 |
| Aug 2026 | Auckland Zoo | 79.1K | 43.5% | 1 |
| Aug 2026 | Willowbank Wildlife Reserve | 26.8K | 14.7% | 2 |
| Aug 2026 | Wellington Zoo | 23.9K | 13.2% | 3 |
| Aug 2026 | Zealandia | 18.2K | 10% | 4 |
| Aug 2026 | Orana Wildlife Park | 17.1K | 9.4% | 5 |
| Aug 2026 | Hamilton Zoo | 16.8K | 9.2% | 6 |
| Sep 2026 | Auckland Zoo | — | — | — |
| Sep 2026 | Hamilton Zoo | — | — | — |
| Sep 2026 | Orana Wildlife Park | — | — | — |
| Sep 2026 | Wellington Zoo | — | — | — |
| Sep 2026 | Willowbank Wildlife Reserve | — | — | — |
| Sep 2026 | Zealandia | — | — | — |

## What is being compared

- **Auckland Zoo**: Measured on the search terms “auckland zoo”, “auckland zoo animals”, “auckland zoo cost”, “auckland zoo map”, “auckland zoo online”, “auckland zoo open hours”, “auckland zoo parking”, “auckland zoo photos”, “auckland zoo ticket price”, “auckland zoo tickets”, “auckland zoo time”, “auckland zoo western springs auckland”, “auckland zoo western springs auckland new zealand”, “aucklandzoo”, “aucklandzoo co nz” and “aucklandzoo tickets”, summed into one figure.
- **Hamilton Zoo**: Measured on the search terms “grab one hamilton zoo”, “hamilton zoo”, “hamilton zoo animals”, “hamilton zoo deal”, “hamilton zoo discount”, “hamilton zoo encounters”, “hamilton zoo experiences”, “hamilton zoo hours”, “hamilton zoo near me”, “hamilton zoo opening hours”, “hamilton zoo photos”, “hamilton zoo price”, “hamilton zoo ticket”, “hamiltonzoo” and “hamiltonzoo co nz”, summed into one figure.
- **Orana Wildlife Park**: Measured on the search terms “bookme orana park”, “orana park”, “orana park animals”, “orana park deals”, “orana park discount”, “orana park feeding times”, “orana park gorilla”, “orana park hours”, “orana park map”, “orana park opening hours”, “orana park price”, “orana park tickets”, “orana park zoo”, “orana wildlife park animals”, “orana wildlife park photos”, “orana wildlife park tickets” and “oranawildlifepark co nz”, summed into one figure.
- **Wellington Zoo**: Measured on the search terms “capybara wellington zoo”, “map of wellington zoo”, “red panda wellington zoo”, “snow leopard wellington zoo”, “wellington zoo”, “wellington zoo 200 daniell street newtown wellington 6021”, “wellington zoo animals”, “wellington zoo cafe”, “wellington zoo cost”, “wellington zoo daniell street newtown wellington”, “wellington zoo hours”, “wellington zoo open hours”, “wellington zoo parking”, “wellington zoo photos”, “wellington zoo shop”, “wellington zoo specials”, “wellington zoo ticket”, “wellington zoo zoo”, “wellingtonzoo” and “wellingtonzoo com”, summed into one figure.
- **Willowbank Wildlife Reserve**: Measured on the search terms “willowbank”, “willowbank co nz”, “willowbank wildlife reserve” and “willowbank wildlife reserve tickets”, summed into one figure.
- **Zealandia**: Measured on the search terms “new zealandia”, “visitzealandia com”, “zealandia”, “zealandia animals”, “zealandia near me”, “zealandia new zealand”, “zealandia nz”, “zealandia shuttle”, “zealandia tickets”, “zealandia wellington opening hours” and “zealandia zoo”, summed into one figure.

- [Auckland Zoo](/demand/nz/brands/auckland-zoo)
- [Hamilton Zoo](/demand/nz/brands/hamilton-zoo)
- [Orana Wildlife Park](/demand/nz/brands/orana-wildlife-park)
- [Wellington Zoo](/demand/nz/brands/wellington-zoo)
- [Willowbank Wildlife Reserve](/demand/nz/brands/willowbank-wildlife-reserve)
- [Zealandia](/demand/nz/brands/zealandia)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among zoos and wildlife parks in New Zealand?

In August 2026, Auckland Zoo was the most searched among zoos and wildlife parks in New Zealand, with an estimated 79.1K branded searches and 43.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Zoos and wildlife parks in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-zoos-and-wildlife-parks

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-zoos-and-wildlife-parks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.