---
title: "Zero trust network access platforms in New Zealand: Which are searched most?"
description: "Compare services and tools used to provide secure remote access to business networks. Share of Search among Tailscale, OpenVPN, Twingate, Cloudflare One, Microsoft Entra Private Access, NordLayer, GoodAccess and Zscaler Private Access, the zero trust network access platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-zero-trust-network-access-platforms"
publisher: "Brandwave"
---

# Zero trust network access platforms in New Zealand: Which are searched most?

Compare services and tools used to provide secure remote access to business networks. Share of Search among Tailscale, OpenVPN, Twingate, Cloudflare One, Microsoft Entra Private Access, NordLayer, GoodAccess and Zscaler Private Access, the zero trust network access platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Zero trust network access platforms
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Tailscale, 89.3%

## Which brand is most popular in search among zero trust network access platforms in New Zealand?

- In September 2026, Tailscale was the most searched among zero trust network access platforms in New Zealand, with an estimated 5.4K branded searches, 89.3% of all searches for the eight we track.
- OpenVPN is in 2nd place, 82.8 percentage points behind at 6.4%.
- Across the 12 months ending September 2026, Tailscale’s share of searches among zero trust network access platforms in New Zealand increased from 76.7% to 89.3%.
- Across the 12 months ending September 2026, OpenVPN’s share of searches among zero trust network access platforms in New Zealand decreased from 12.7% to 6.4%.
- Across the 12 months ending September 2026, Twingate’s share of searches among zero trust network access platforms in New Zealand decreased from 8.5% to 1.8%.
- Across the 12 months ending September 2026, Cloudflare One’s share of searches among zero trust network access platforms in New Zealand increased from 0.26% to 1.2%.
- Across the 12 months ending September 2026, OpenVPN’s share of searches among zero trust network access platforms in New Zealand peaked at 13.2% in December 2025 and was lowest at 6.4% in July 2026.
- Across the 12 months ending September 2026, Cloudflare One’s share of searches among zero trust network access platforms in New Zealand peaked at 2.1% in June 2026 and was lowest at 0.26% in October 2025.
- Across the 12 months ending September 2026, Cloudflare One rose from 7th to 4th among zero trust network access platforms in New Zealand.
- Across the 12 months ending September 2026, Microsoft Entra Private Access fell from 4th to 5th among zero trust network access platforms in New Zealand.
- Across the 12 months ending September 2026, NordLayer fell from 5th to 6th among zero trust network access platforms in New Zealand.
- Across the 12 months ending September 2026, GoodAccess rose from 8th to 7th among zero trust network access platforms in New Zealand.
- Across the 12 months ending September 2026, Zscaler Private Access fell from 6th to 8th among zero trust network access platforms in New Zealand.

## Top zero trust network access platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Microsoft Entra Private Access and Zscaler Private Access were mentioned most often, in three of the five answers. Zscaler Private Access was recommended most often, coming first in two out of three answers that gave a list. Cloudflare One was second, and Microsoft Entra Private Access was third. OpenVPN, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Zscaler Private Access | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Cloudflare One | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Microsoft Entra Private Access | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Twingate | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Tailscale | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| OpenVPN | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| NordLayer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| GoodAccess | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about zero trust network access platforms

- Asked ChatGPT "Which zero trust network access platform should I use in New Zealand?": 1. Cloudflare One, 2. Zscaler Private Access, 3. Twingate, 4. Microsoft Entra Private Access
- Asked ChatGPT "What are the best zero trust network access platforms in New Zealand?": 1. Zscaler Private Access, 2. Microsoft Entra Private Access
- Asked ChatGPT "What's the best zero trust network access platform in New Zealand for secure remote access?": 1. Zscaler Private Access, 2. Cloudflare One, 3. Microsoft Entra Private Access
- Searched Google, AI Overview "zero trust network access platform": 1. Tailscale
- Searched Google, AI Overview "best remote access software": named none of the brands we track

Not named in any answer: OpenVPN, NordLayer and GoodAccess.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Tailscale vs OpenVPN: compare search popularity](/demand/nz/compare/openvpn-vs-tailscale): 89.3% against 6.4% Share of Search.

## How did search popularity change for New Zealand zero trust network access platforms in September 2026?

- In September 2026, Tailscale gained share of searches among zero trust network access platforms in New Zealand, from 87.4% to 89.3%.
- In September 2026, OpenVPN lost share of searches among zero trust network access platforms in New Zealand, from 7.8% to 6.4%.
- Twingate’s share of searches among zero trust network access platforms in New Zealand has lost ground for 3 months in a row, from 3.2% to 1.8% in September 2026.
- Cloudflare One’s share of searches among zero trust network access platforms in New Zealand has lost ground for 3 months in a row, from 2.1% to 1.2% in September 2026.
- In September 2026, Microsoft Entra Private Access rose from 6th to 5th among zero trust network access platforms in New Zealand.
- In September 2026, NordLayer fell from 5th to 6th among zero trust network access platforms in New Zealand.
- Estimated monthly branded searches for Zscaler Private Access in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Tailscale | 89.3% | 5.4K | 0.0% | Tailscale |
| 2 | OpenVPN | 6.4% | 390 | -18.8% | OpenVPN |
| 3 | Twingate | 1.8% | 110 | -21.4% | Twingate |
| 4 | Cloudflare One | 1.2% | 70 | -22.2% | Cloudflare |
| 5 | Microsoft Entra Private Access | 0.5% | 30 | +50.0% | Microsoft |
| 6 | NordLayer | 0.5% | 30 | 0.0% | NordLayer |
| 7 | GoodAccess | 0.17% | 10 | 0.0% | GoodAccess |
| 8 | Zscaler Private Access | 0.17% | 10 | 0.0% | Zscaler |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tailscale | 2.9K | 76.7% | 1 |
| Oct 2025 | OpenVPN | 480 | 12.7% | 2 |
| Oct 2025 | Twingate | 320 | 8.5% | 3 |
| Oct 2025 | Microsoft Entra Private Access | 20 | 0.53% | 4 |
| Oct 2025 | NordLayer | 20 | 0.53% | 5 |
| Oct 2025 | Zscaler Private Access | 20 | 0.53% | 6 |
| Oct 2025 | Cloudflare One | 10 | 0.26% | 7 |
| Oct 2025 | GoodAccess | 10 | 0.26% | 8 |
| Nov 2025 | Tailscale | 2.9K | 79.2% | 1 |
| Nov 2025 | OpenVPN | 480 | 13.1% | 2 |
| Nov 2025 | Twingate | 210 | 5.7% | 3 |
| Nov 2025 | Cloudflare One | 20 | 0.55% | 4 |
| Nov 2025 | NordLayer | 20 | 0.55% | 5 |
| Nov 2025 | GoodAccess | 10 | 0.27% | 6 |
| Nov 2025 | Microsoft Entra Private Access | 10 | 0.27% | 7 |
| Nov 2025 | Zscaler Private Access | 10 | 0.27% | 8 |
| Dec 2025 | Tailscale | 2.9K | 79.9% | 1 |
| Dec 2025 | OpenVPN | 480 | 13.2% | 2 |
| Dec 2025 | Twingate | 170 | 4.7% | 3 |
| Dec 2025 | NordLayer | 30 | 0.83% | 4 |
| Dec 2025 | Cloudflare One | 20 | 0.55% | 5 |
| Dec 2025 | GoodAccess | 10 | 0.28% | 6 |
| Dec 2025 | Microsoft Entra Private Access | 10 | 0.28% | 7 |
| Dec 2025 | Zscaler Private Access | 10 | 0.28% | 8 |
| Jan 2026 | Tailscale | 3.6K | 81.4% | 1 |
| Jan 2026 | OpenVPN | 480 | 10.9% | 2 |
| Jan 2026 | Twingate | 260 | 5.9% | 3 |
| Jan 2026 | Cloudflare One | 30 | 0.68% | 4 |
| Jan 2026 | NordLayer | 20 | 0.45% | 5 |
| Jan 2026 | GoodAccess | 10 | 0.23% | 6 |
| Jan 2026 | Microsoft Entra Private Access | 10 | 0.23% | 7 |
| Jan 2026 | Zscaler Private Access | 10 | 0.23% | 8 |
| Feb 2026 | Tailscale | 3.6K | 82% | 1 |
| Feb 2026 | OpenVPN | 480 | 10.9% | 2 |
| Feb 2026 | Twingate | 210 | 4.8% | 3 |
| Feb 2026 | Cloudflare One | 30 | 0.68% | 4 |
| Feb 2026 | Microsoft Entra Private Access | 30 | 0.68% | 5 |
| Feb 2026 | NordLayer | 20 | 0.46% | 6 |
| Feb 2026 | GoodAccess | 10 | 0.23% | 7 |
| Feb 2026 | Zscaler Private Access | 10 | 0.23% | 8 |
| Mar 2026 | Tailscale | 4.4K | 84.6% | 1 |
| Mar 2026 | OpenVPN | 480 | 9.2% | 2 |
| Mar 2026 | Twingate | 210 | 4% | 3 |
| Mar 2026 | Cloudflare One | 40 | 0.77% | 4 |
| Mar 2026 | NordLayer | 30 | 0.58% | 5 |
| Mar 2026 | Microsoft Entra Private Access | 20 | 0.38% | 6 |
| Mar 2026 | GoodAccess | 10 | 0.19% | 7 |
| Mar 2026 | Zscaler Private Access | 10 | 0.19% | 8 |
| Apr 2026 | Tailscale | 4.4K | 85.4% | 1 |
| Apr 2026 | OpenVPN | 480 | 9.3% | 2 |
| Apr 2026 | Twingate | 170 | 3.3% | 3 |
| Apr 2026 | Cloudflare One | 40 | 0.78% | 4 |
| Apr 2026 | Microsoft Entra Private Access | 20 | 0.39% | 5 |
| Apr 2026 | NordLayer | 20 | 0.39% | 6 |
| Apr 2026 | GoodAccess | 10 | 0.19% | 7 |
| Apr 2026 | Zscaler Private Access | 10 | 0.19% | 8 |
| May 2026 | Tailscale | 4.4K | 83.8% | 1 |
| May 2026 | OpenVPN | 480 | 9.1% | 2 |
| May 2026 | Twingate | 210 | 4% | 3 |
| May 2026 | Cloudflare One | 70 | 1.3% | 4 |
| May 2026 | NordLayer | 40 | 0.76% | 5 |
| May 2026 | Microsoft Entra Private Access | 30 | 0.57% | 6 |
| May 2026 | GoodAccess | 10 | 0.19% | 7 |
| May 2026 | Zscaler Private Access | 10 | 0.19% | 8 |
| Jun 2026 | Tailscale | 4.4K | 83.7% | 1 |
| Jun 2026 | OpenVPN | 480 | 9.1% | 2 |
| Jun 2026 | Twingate | 170 | 3.2% | 3 |
| Jun 2026 | Cloudflare One | 110 | 2.1% | 4 |
| Jun 2026 | Microsoft Entra Private Access | 40 | 0.76% | 5 |
| Jun 2026 | NordLayer | 30 | 0.57% | 6 |
| Jun 2026 | Zscaler Private Access | 20 | 0.38% | 7 |
| Jun 2026 | GoodAccess | 10 | 0.19% | 8 |
| Jul 2026 | Tailscale | 5.4K | 88.5% | 1 |
| Jul 2026 | OpenVPN | 390 | 6.4% | 2 |
| Jul 2026 | Twingate | 140 | 2.3% | 3 |
| Jul 2026 | Cloudflare One | 90 | 1.5% | 4 |
| Jul 2026 | Microsoft Entra Private Access | 30 | 0.49% | 5 |
| Jul 2026 | NordLayer | 30 | 0.49% | 6 |
| Jul 2026 | GoodAccess | 10 | 0.16% | 7 |
| Jul 2026 | Zscaler Private Access | 10 | 0.16% | 8 |
| Aug 2026 | Tailscale | 5.4K | 87.4% | 1 |
| Aug 2026 | OpenVPN | 480 | 7.8% | 2 |
| Aug 2026 | Twingate | 140 | 2.3% | 3 |
| Aug 2026 | Cloudflare One | 90 | 1.5% | 4 |
| Aug 2026 | NordLayer | 30 | 0.49% | 5 |
| Aug 2026 | Microsoft Entra Private Access | 20 | 0.32% | 6 |
| Aug 2026 | GoodAccess | 10 | 0.16% | 7 |
| Aug 2026 | Zscaler Private Access | 10 | 0.16% | 8 |
| Sep 2026 | Tailscale | 5.4K | 89.3% | 1 |
| Sep 2026 | OpenVPN | 390 | 6.4% | 2 |
| Sep 2026 | Twingate | 110 | 1.8% | 3 |
| Sep 2026 | Cloudflare One | 70 | 1.2% | 4 |
| Sep 2026 | Microsoft Entra Private Access | 30 | 0.5% | 5 |
| Sep 2026 | NordLayer | 30 | 0.5% | 6 |
| Sep 2026 | GoodAccess | 10 | 0.17% | 7 |
| Sep 2026 | Zscaler Private Access | 10 | 0.17% | 8 |

## What is being compared

- **Cloudflare One**: Measured on the search term “cloudflare one”.
- **GoodAccess**: Measured on the search term “goodaccess”.
- **Microsoft Entra Private Access**: Measured on the search term “microsoft entra private access”.
- **NordLayer**: Measured on the search term “nordlayer”.
- **OpenVPN**: Measured on the search term “openvpn”.
- **Tailscale**: Measured on the search term “tailscale”.
- **Twingate**: Measured on the search term “twingate”.
- **Zscaler Private Access**: Measured on the search term “zscaler private access”.

- [Cloudflare One](/demand/nz/brands/cloudflare-one)
- [GoodAccess](/demand/nz/brands/goodaccess)
- [Microsoft Entra Private Access](/demand/nz/brands/microsoft-entra-private-access)
- [NordLayer](/demand/nz/brands/nordlayer)
- [OpenVPN](/demand/nz/brands/openvpn)
- [Tailscale](/demand/nz/brands/tailscale)
- [Twingate](/demand/nz/brands/twingate)
- [Zscaler Private Access](/demand/nz/brands/zscaler-private-access)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among zero trust network access platforms in New Zealand?

In September 2026, Tailscale was the most searched among zero trust network access platforms in New Zealand, with an estimated 5.4K branded searches, 89.3% of all searches for the eight we track.

## Cite this page

Brandwave. "Zero trust network access platforms in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-zero-trust-network-access-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-zero-trust-network-access-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.