---
title: "Yoghurt brands in New Zealand: Which brands are most popular in search?"
description: "Compare the yoghurt brands New Zealanders buy. Share of Search among Chobani, Puhoi Valley, Yoplait, The Collective and Fresh 'n Fruity, the yoghurt brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-yoghurt-brands"
publisher: "Brandwave"
---

# Yoghurt brands in New Zealand: Which brands are most popular in search?

Compare the yoghurt brands New Zealanders buy. Share of Search among Chobani, Puhoi Valley, Yoplait, The Collective and Fresh 'n Fruity, the yoghurt brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Yoghurt brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Chobani, 64.3%

## Which brand is most popular in search among yoghurt brands in New Zealand?

- In August 2026, Chobani was the most searched among yoghurt brands in New Zealand, with an estimated 11.7K branded searches and 64.3% estimated Share of Search within this set.
- Puhoi Valley is in 2nd place, 50.6 percentage points behind at 13.7% Share of Search.
- Across the 11 months ending August 2026, Chobani’s estimated Share of Search among yoghurt brands in New Zealand increased from 60.9% to 64.3%.
- Across the 11 months ending August 2026, Puhoi Valley’s estimated Share of Search among yoghurt brands in New Zealand decreased from 17% to 13.7%.
- Across the 11 months ending August 2026, Yoplait’s estimated Share of Search among yoghurt brands in New Zealand decreased from 10.7% to 8.8%.
- Across the 11 months ending August 2026, The Collective’s estimated Share of Search among yoghurt brands in New Zealand increased from 6.4% to 7.7%.
- Across the 11 months ending August 2026, Fresh 'n Fruity’s estimated Share of Search among yoghurt brands in New Zealand increased from 5% to 5.5%.
- Across the 11 months ending August 2026, Chobani’s estimated Share of Search among yoghurt brands in New Zealand peaked at 67.7% in July 2026 and was lowest at 54.1% in December 2025.
- Across the 11 months ending August 2026, Puhoi Valley’s estimated Share of Search among yoghurt brands in New Zealand peaked at 19.9% in December 2025 and was lowest at 10.9% in July 2026.
- Across the 11 months ending August 2026, Yoplait’s estimated Share of Search among yoghurt brands in New Zealand peaked at 12.4% in December 2025 and was lowest at 8.8% in August 2026.
- Across the 11 months ending August 2026, The Collective’s estimated Share of Search among yoghurt brands in New Zealand peaked at 8.6% in January 2026 and was lowest at 6% in June 2026.
- Across the 11 months ending August 2026, Fresh 'n Fruity’s estimated Share of Search among yoghurt brands in New Zealand peaked at 6.8% in April 2026 and was lowest at 5% in October 2025.

## Compare search popularity between leading brands

- [Chobani vs Puhoi Valley: compare search popularity](/demand/nz/compare/chobani-vs-puhoi-valley): 64.3% against 13.7% Share of Search.
- [Chobani vs Yoplait: compare search popularity](/demand/nz/compare/chobani-vs-yoplait): 64.3% against 8.8% Share of Search.
- [Chobani vs The Collective: compare search popularity](/demand/nz/compare/chobani-vs-the-collective): 64.3% against 7.7% Share of Search.
- [Chobani vs Fresh 'n Fruity: compare search popularity](/demand/nz/compare/chobani-vs-fresh-n-fruity): 64.3% against 5.5% Share of Search.
- [Puhoi Valley vs Yoplait: compare search popularity](/demand/nz/compare/puhoi-valley-vs-yoplait): 13.7% against 8.8% Share of Search.
- [Puhoi Valley vs The Collective: compare search popularity](/demand/nz/compare/puhoi-valley-vs-the-collective): 13.7% against 7.7% Share of Search.
- [Puhoi Valley vs Fresh 'n Fruity: compare search popularity](/demand/nz/compare/fresh-n-fruity-vs-puhoi-valley): 13.7% against 5.5% Share of Search.
- [Yoplait vs The Collective: compare search popularity](/demand/nz/compare/the-collective-vs-yoplait): 8.8% against 7.7% Share of Search.
- [Yoplait vs Fresh 'n Fruity: compare search popularity](/demand/nz/compare/fresh-n-fruity-vs-yoplait): 8.8% against 5.5% Share of Search.
- [The Collective vs Fresh 'n Fruity: compare search popularity](/demand/nz/compare/fresh-n-fruity-vs-the-collective): 7.7% against 5.5% Share of Search.

## How did search popularity change for New Zealand yoghurt brands in August 2026?

- In August 2026, Puhoi Valley gained estimated Share of Search among yoghurt brands in New Zealand, from 10.9% to 13.7%.
- In August 2026, The Collective gained estimated Share of Search among yoghurt brands in New Zealand, from 7.2% to 7.7%.
- In August 2026, Chobani lost estimated Share of Search among yoghurt brands in New Zealand, from 67.7% to 64.3%.
- Yoplait’s estimated Share of Search among yoghurt brands in New Zealand has lost ground for 3 months in a row, from 10.2% to 8.8% in August 2026.
- Estimated monthly branded searches for Fresh 'n Fruity in New Zealand rose 60.3% over 11 measured months, from 630 to 1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Chobani | 64.3% | 11.7K | +5.1% | Chobani |
| 2 | Puhoi Valley | 13.7% | 2.5K | +39.1% | Puhoi Valley |
| 3 | Yoplait | 8.8% | 1.6K | +8.8% | Yoplait |
| 4 | The Collective | 7.7% | 1.4K | +18.6% | The Collective |
| 5 | Fresh 'n Fruity | 5.5% | 1K | +16.1% | Fresh 'n Fruity |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Chobani | 7.6K | 60.9% | 1 |
| Oct 2025 | Puhoi Valley | 2.1K | 17% | 2 |
| Oct 2025 | Yoplait | 1.3K | 10.7% | 3 |
| Oct 2025 | The Collective | 800 | 6.4% | 4 |
| Oct 2025 | Fresh 'n Fruity | 630 | 5% | 5 |
| Nov 2025 | Chobani | 5.8K | 58.6% | 1 |
| Nov 2025 | Puhoi Valley | 1.6K | 16.2% | 2 |
| Nov 2025 | Yoplait | 1.2K | 12.3% | 3 |
| Nov 2025 | The Collective | 680 | 6.8% | 4 |
| Nov 2025 | Fresh 'n Fruity | 600 | 6% | 5 |
| Dec 2025 | Chobani | 4.2K | 54.1% | 1 |
| Dec 2025 | Puhoi Valley | 1.6K | 19.9% | 2 |
| Dec 2025 | Yoplait | 970 | 12.4% | 3 |
| Dec 2025 | The Collective | 570 | 7.3% | 4 |
| Dec 2025 | Fresh 'n Fruity | 490 | 6.3% | 5 |
| Jan 2026 | Chobani | 7.6K | 57.4% | 1 |
| Jan 2026 | Puhoi Valley | 2.3K | 17% | 2 |
| Jan 2026 | Yoplait | 1.5K | 11.5% | 3 |
| Jan 2026 | The Collective | 1.1K | 8.6% | 4 |
| Jan 2026 | Fresh 'n Fruity | 720 | 5.5% | 5 |
| Feb 2026 | Chobani | 7.5K | 61.3% | 1 |
| Feb 2026 | Puhoi Valley | 1.7K | 13.7% | 2 |
| Feb 2026 | Yoplait | 1.5K | 11.9% | 3 |
| Feb 2026 | The Collective | 900 | 7.3% | 4 |
| Feb 2026 | Fresh 'n Fruity | 710 | 5.8% | 5 |
| Mar 2026 | Chobani | 7.3K | 60% | 1 |
| Mar 2026 | Puhoi Valley | 1.8K | 14.8% | 2 |
| Mar 2026 | Yoplait | 1.5K | 12.3% | 3 |
| Mar 2026 | Fresh 'n Fruity | 820 | 6.7% | 4 |
| Mar 2026 | The Collective | 750 | 6.2% | 5 |
| Apr 2026 | Chobani | 6.8K | 59.7% | 1 |
| Apr 2026 | Puhoi Valley | 1.7K | 14.6% | 2 |
| Apr 2026 | Yoplait | 1.3K | 11.6% | 3 |
| Apr 2026 | The Collective | 840 | 7.4% | 4 |
| Apr 2026 | Fresh 'n Fruity | 770 | 6.8% | 5 |
| May 2026 | Chobani | 8.6K | 62.4% | 1 |
| May 2026 | Puhoi Valley | 2K | 14.4% | 2 |
| May 2026 | Yoplait | 1.4K | 10.2% | 3 |
| May 2026 | The Collective | 1K | 7.3% | 4 |
| May 2026 | Fresh 'n Fruity | 780 | 5.6% | 5 |
| Jun 2026 | Chobani | 10.1K | 67.6% | 1 |
| Jun 2026 | Puhoi Valley | 1.7K | 11.5% | 2 |
| Jun 2026 | Yoplait | 1.5K | 9.7% | 3 |
| Jun 2026 | The Collective | 900 | 6% | 4 |
| Jun 2026 | Fresh 'n Fruity | 770 | 5.1% | 5 |
| Jul 2026 | Chobani | 11.1K | 67.7% | 1 |
| Jul 2026 | Puhoi Valley | 1.8K | 10.9% | 2 |
| Jul 2026 | Yoplait | 1.5K | 9% | 3 |
| Jul 2026 | The Collective | 1.2K | 7.2% | 4 |
| Jul 2026 | Fresh 'n Fruity | 870 | 5.3% | 5 |
| Aug 2026 | Chobani | 11.7K | 64.3% | 1 |
| Aug 2026 | Puhoi Valley | 2.5K | 13.7% | 2 |
| Aug 2026 | Yoplait | 1.6K | 8.8% | 3 |
| Aug 2026 | The Collective | 1.4K | 7.7% | 4 |
| Aug 2026 | Fresh 'n Fruity | 1K | 5.5% | 5 |
| Sep 2026 | Chobani | — | — | — |
| Sep 2026 | Fresh 'n Fruity | — | — | — |
| Sep 2026 | Puhoi Valley | — | — | — |
| Sep 2026 | The Collective | — | — | — |
| Sep 2026 | Yoplait | — | — | — |

## What is being compared

- **Chobani**: Measured on the search terms “chobani”, “chobani com au”, “chobani flavors”, “chobani flavors flip”, “chobani flip”, “chobani flip yoghurt”, “chobani flip yogurt”, “chobani greek yoghurt”, “chobani greek yogurt”, “chobani inc”, “chobani near me”, “chobani new zealand”, “chobani nonfat greek yogurt”, “chobani nz”, “chobani online”, “chobani woolies” and “greek yoghurt chobani”, summed into one figure.
- **Fresh 'n Fruity**: Measured on the search terms “fresh n fruity”, “fresh n fruity greek yoghurt”, “fresh n fruity near me”, “fresh n fruity nz”, “fresh n fruity yoghurt”, “fresh n fruity yogurt” and “freshnfruity”, summed into one figure.
- **Puhoi Valley**: Measured on the search terms “puhoi valley”, “puhoi valley chocolate milk”, “puhoi valley greek yoghurt”, “puhoi valley milk”, “puhoi valley near me”, “puhoi valley yoghurt”, “puhoi valley yogurt”, “puhoivalley” and “puhoivalley co nz”, summed into one figure.
- **The Collective**: Measured on the search terms “collective yoghurt”, “the collective dairy free yoghurt”, “the collective greek yoghurt”, “the collective yogurt” and “yogurt the collective”, summed into one figure.
- **Yoplait**: Measured on the search terms “yoplait”, “yoplait greek yoghurt”, “yoplait greek yogurt”, “yoplait near me”, “yoplait nz”, “yoplait regular yogurt”, “yoplait strawberry yogurt”, “yoplait vanilla yoghurt”, “yoplait yoghurt” and “yoplait yogurt”, summed into one figure.

- [Chobani](/demand/nz/brands/chobani)
- [Fresh 'n Fruity](/demand/nz/brands/fresh-n-fruity)
- [Puhoi Valley](/demand/nz/brands/puhoi-valley)
- [The Collective](/demand/nz/brands/the-collective)
- [Yoplait](/demand/nz/brands/yoplait)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among yoghurt brands in New Zealand?

In August 2026, Chobani was the most searched among yoghurt brands in New Zealand, with an estimated 11.7K branded searches and 64.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Yoghurt brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-yoghurt-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-yoghurt-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.