---
title: "Yoga mat brands in New Zealand: Which are searched most?"
description: "Compare the yoga mat brands New Zealanders buy. Share of Search among Gaiam, Manduka, BAHE, The Mat Collective, Valka Yoga, Liforme and JadeYoga, the yoga mat brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-yoga-mat-brands"
publisher: "Brandwave"
---

# Yoga mat brands in New Zealand: Which are searched most?

Compare the yoga mat brands New Zealanders buy. Share of Search among Gaiam, Manduka, BAHE, The Mat Collective, Valka Yoga, Liforme and JadeYoga, the yoga mat brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Yoga mat brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Gaiam, 29.4%

## Which brand is most popular in search among yoga mat brands in New Zealand?

- In September 2026, Gaiam was the most searched among yoga mat brands in New Zealand, with an estimated 200 branded searches, 29.4% of all searches for the seven we track.
- Manduka is in 2nd place, 5.9 percentage points behind at 23.5%.
- Across the 12 months ending September 2026, Gaiam’s share of searches among yoga mat brands in New Zealand decreased from 42.4% to 29.4%.
- Across the 12 months ending September 2026, Manduka’s share of searches among yoga mat brands in New Zealand decreased from 27.1% to 23.5%.
- Across the 12 months ending September 2026, BAHE’s share of searches among yoga mat brands in New Zealand increased from 8.5% to 13.2%.
- Across the 12 months ending September 2026, The Mat Collective’s share of searches among yoga mat brands in New Zealand increased from 1.7% to 13.2%.
- Across the 12 months ending September 2026, Valka Yoga’s share of searches among yoga mat brands in New Zealand increased from 6.8% to 10.3%.
- Across the 12 months ending September 2026, Liforme’s share of searches among yoga mat brands in New Zealand decreased from 11.9% to 8.8%.
- Across the 12 months ending September 2026, Gaiam’s share of searches among yoga mat brands in New Zealand peaked at 50.5% in April 2026 and was lowest at 16.1% in June 2026.
- Across the 12 months ending September 2026, Manduka’s share of searches among yoga mat brands in New Zealand peaked at 71% in June 2026 and was lowest at 20.5% in July 2026.
- Across the 12 months ending September 2026, BAHE’s share of searches among yoga mat brands in New Zealand peaked at 13.2% in September 2026 and was lowest at 3.6% in June 2026.
- Across the 12 months ending September 2026, The Mat Collective’s share of searches among yoga mat brands in New Zealand peaked at 13.2% in September 2026 and was lowest at 0.86% in May 2026.
- Across the 12 months ending September 2026, Valka Yoga’s share of searches among yoga mat brands in New Zealand peaked at 10.7% in December 2025 and was lowest at 2.6% in June 2026.
- Across the 12 months ending September 2026, Liforme’s share of searches among yoga mat brands in New Zealand peaked at 16% in March 2026 and was lowest at 5.2% in June 2026.
- Across the 12 months ending September 2026, JadeYoga’s share of searches among yoga mat brands in New Zealand peaked at 2% in January 2026 and was lowest at 0.52% in June 2026.
- Across the 12 months ending September 2026, BAHE rose from 4th to 3rd among yoga mat brands in New Zealand.
- Across the 12 months ending September 2026, The Mat Collective rose from 7th to 4th among yoga mat brands in New Zealand.
- Across the 12 months ending September 2026, Liforme fell from 3rd to 6th among yoga mat brands in New Zealand.
- Across the 12 months ending September 2026, JadeYoga fell from 6th to 7th among yoga mat brands in New Zealand.

## Top yoga mat brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Manduka was mentioned most often, in four of the five answers. Manduka was recommended most often, coming first in three out of four answers that gave a list. Liforme was second, and JadeYoga was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Manduka | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Liforme | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| JadeYoga | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Valka Yoga | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| The Mat Collective | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| BAHE | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Gaiam | 7th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about yoga mat brands

- Asked ChatGPT "Which yoga mat brand should I buy in New Zealand?": 1. Manduka, 2. Liforme, 3. JadeYoga, 4. BAHE
- Asked ChatGPT "What are the best yoga mat brands in New Zealand?": 1. Manduka, 2. Liforme, 3. JadeYoga, 4. The Mat Collective, 5. Valka Yoga, 6. BAHE, 7. Gaiam
- Asked ChatGPT "What's the best yoga mat brand in New Zealand for home practice?": 1. Manduka, 2. Liforme, 3. JadeYoga
- Searched Google, AI Overview "best yoga mat": 1. Manduka
- Searched Google, AI Overview "thick yoga mat": 1. Valka Yoga, 2. The Mat Collective

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Gaiam vs Manduka: compare search popularity](/demand/nz/compare/gaiam-vs-manduka): 29.4% against 23.5% Share of Search.
- [Gaiam vs BAHE: compare search popularity](/demand/nz/compare/bahe-vs-gaiam): 29.4% against 13.2% Share of Search.
- [Gaiam vs The Mat Collective: compare search popularity](/demand/nz/compare/gaiam-vs-the-mat-collective): 29.4% against 13.2% Share of Search.
- [Gaiam vs Valka Yoga: compare search popularity](/demand/nz/compare/gaiam-vs-valka-yoga): 29.4% against 10.3% Share of Search.
- [Manduka vs BAHE: compare search popularity](/demand/nz/compare/bahe-vs-manduka): 23.5% against 13.2% Share of Search.
- [Manduka vs The Mat Collective: compare search popularity](/demand/nz/compare/manduka-vs-the-mat-collective): 23.5% against 13.2% Share of Search.
- [Manduka vs Valka Yoga: compare search popularity](/demand/nz/compare/manduka-vs-valka-yoga): 23.5% against 10.3% Share of Search.
- [BAHE vs The Mat Collective: compare search popularity](/demand/nz/compare/bahe-vs-the-mat-collective): 13.2% Share of Search each.
- [BAHE vs Valka Yoga: compare search popularity](/demand/nz/compare/bahe-vs-valka-yoga): 13.2% against 10.3% Share of Search.
- [The Mat Collective vs Valka Yoga: compare search popularity](/demand/nz/compare/the-mat-collective-vs-valka-yoga): 13.2% against 10.3% Share of Search.

## How did search popularity change for New Zealand yoga mat brands in September 2026?

- In September 2026, The Mat Collective overtook Liforme and 2 others to rank 4th among yoga mat brands in New Zealand, with 13.2% of the searches.
- In September 2026, BAHE gained share of searches among yoga mat brands in New Zealand, from 12% to 13.2%.
- In September 2026, Valka Yoga gained share of searches among yoga mat brands in New Zealand, from 9.3% to 10.3%.
- In September 2026, Gaiam lost share of searches among yoga mat brands in New Zealand, from 40% to 29.4%.
- In September 2026, Liforme lost share of searches among yoga mat brands in New Zealand, from 12% to 8.8%.
- JadeYoga’s share of searches among yoga mat brands in New Zealand has gained ground for 3 months in a row, from 0.52% to 1.5% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Gaiam | 29.4% | 200 | -33.3% | Gaiam |
| 2 | Manduka | 23.5% | 160 | -11.1% | Manduka |
| 3 | BAHE | 13.2% | 90 | 0.0% | BAHE |
| 4 | The Mat Collective | 13.2% | 90 | +800.0% | The Mat Collective |
| 5 | Valka Yoga | 10.3% | 70 | 0.0% | Valka Yoga |
| 6 | Liforme | 8.8% | 60 | -33.3% | Liforme |
| 7 | JadeYoga | 1.5% | 10 | 0.0% | JadeYoga |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gaiam | 250 | 42.4% | 1 |
| Oct 2025 | Manduka | 160 | 27.1% | 2 |
| Oct 2025 | Liforme | 70 | 11.9% | 3 |
| Oct 2025 | BAHE | 50 | 8.5% | 4 |
| Oct 2025 | Valka Yoga | 40 | 6.8% | 5 |
| Oct 2025 | JadeYoga | 10 | 1.7% | 6 |
| Oct 2025 | The Mat Collective | 10 | 1.7% | 7 |
| Nov 2025 | Manduka | 300 | 31.9% | 1 |
| Nov 2025 | Gaiam | 280 | 29.8% | 2 |
| Nov 2025 | Liforme | 140 | 14.9% | 3 |
| Nov 2025 | BAHE | 90 | 9.6% | 4 |
| Nov 2025 | Valka Yoga | 90 | 9.6% | 5 |
| Nov 2025 | The Mat Collective | 30 | 3.2% | 6 |
| Nov 2025 | JadeYoga | 10 | 1.1% | 7 |
| Dec 2025 | Manduka | 260 | 31% | 1 |
| Dec 2025 | Gaiam | 250 | 29.8% | 2 |
| Dec 2025 | BAHE | 110 | 13.1% | 3 |
| Dec 2025 | Liforme | 100 | 11.9% | 4 |
| Dec 2025 | Valka Yoga | 90 | 10.7% | 5 |
| Dec 2025 | The Mat Collective | 20 | 2.4% | 6 |
| Dec 2025 | JadeYoga | 10 | 1.2% | 7 |
| Jan 2026 | Gaiam | 380 | 38.4% | 1 |
| Jan 2026 | Manduka | 280 | 28.3% | 2 |
| Jan 2026 | BAHE | 110 | 11.1% | 3 |
| Jan 2026 | Valka Yoga | 90 | 9.1% | 4 |
| Jan 2026 | Liforme | 80 | 8.1% | 5 |
| Jan 2026 | The Mat Collective | 30 | 3% | 6 |
| Jan 2026 | JadeYoga | 20 | 2% | 7 |
| Feb 2026 | Manduka | 440 | 40.4% | 1 |
| Feb 2026 | Gaiam | 410 | 37.6% | 2 |
| Feb 2026 | Liforme | 80 | 7.3% | 3 |
| Feb 2026 | BAHE | 70 | 6.4% | 4 |
| Feb 2026 | Valka Yoga | 70 | 6.4% | 5 |
| Feb 2026 | JadeYoga | 10 | 0.92% | 6 |
| Feb 2026 | The Mat Collective | 10 | 0.92% | 7 |
| Mar 2026 | Gaiam | 530 | 44.5% | 1 |
| Mar 2026 | Manduka | 310 | 26.1% | 2 |
| Mar 2026 | Liforme | 190 | 16% | 3 |
| Mar 2026 | BAHE | 70 | 5.9% | 4 |
| Mar 2026 | Valka Yoga | 50 | 4.2% | 5 |
| Mar 2026 | JadeYoga | 20 | 1.7% | 6 |
| Mar 2026 | The Mat Collective | 20 | 1.7% | 7 |
| Apr 2026 | Gaiam | 560 | 50.5% | 1 |
| Apr 2026 | Manduka | 310 | 27.9% | 2 |
| Apr 2026 | Liforme | 100 | 9% | 3 |
| Apr 2026 | BAHE | 70 | 6.3% | 4 |
| Apr 2026 | Valka Yoga | 50 | 4.5% | 5 |
| Apr 2026 | JadeYoga | 10 | 0.9% | 6 |
| Apr 2026 | The Mat Collective | 10 | 0.9% | 7 |
| May 2026 | Manduka | 640 | 55.2% | 1 |
| May 2026 | Gaiam | 280 | 24.1% | 2 |
| May 2026 | Liforme | 80 | 6.9% | 3 |
| May 2026 | BAHE | 70 | 6% | 4 |
| May 2026 | Valka Yoga | 70 | 6% | 5 |
| May 2026 | JadeYoga | 10 | 0.86% | 6 |
| May 2026 | The Mat Collective | 10 | 0.86% | 7 |
| Jun 2026 | Manduka | 1.4K | 71% | 1 |
| Jun 2026 | Gaiam | 310 | 16.1% | 2 |
| Jun 2026 | Liforme | 100 | 5.2% | 3 |
| Jun 2026 | BAHE | 70 | 3.6% | 4 |
| Jun 2026 | Valka Yoga | 50 | 2.6% | 5 |
| Jun 2026 | The Mat Collective | 20 | 1% | 6 |
| Jun 2026 | JadeYoga | 10 | 0.52% | 7 |
| Jul 2026 | Gaiam | 370 | 47.4% | 1 |
| Jul 2026 | Manduka | 160 | 20.5% | 2 |
| Jul 2026 | Liforme | 80 | 10.3% | 3 |
| Jul 2026 | BAHE | 70 | 9% | 4 |
| Jul 2026 | Valka Yoga | 70 | 9% | 5 |
| Jul 2026 | The Mat Collective | 20 | 2.6% | 6 |
| Jul 2026 | JadeYoga | 10 | 1.3% | 7 |
| Aug 2026 | Gaiam | 300 | 40% | 1 |
| Aug 2026 | Manduka | 180 | 24% | 2 |
| Aug 2026 | BAHE | 90 | 12% | 3 |
| Aug 2026 | Liforme | 90 | 12% | 4 |
| Aug 2026 | Valka Yoga | 70 | 9.3% | 5 |
| Aug 2026 | JadeYoga | 10 | 1.3% | 6 |
| Aug 2026 | The Mat Collective | 10 | 1.3% | 7 |
| Sep 2026 | Gaiam | 200 | 29.4% | 1 |
| Sep 2026 | Manduka | 160 | 23.5% | 2 |
| Sep 2026 | BAHE | 90 | 13.2% | 3 |
| Sep 2026 | The Mat Collective | 90 | 13.2% | 4 |
| Sep 2026 | Valka Yoga | 70 | 10.3% | 5 |
| Sep 2026 | Liforme | 60 | 8.8% | 6 |
| Sep 2026 | JadeYoga | 10 | 1.5% | 7 |

## What is being compared

- **BAHE**: Measured on the search term “bahe”.
- **Gaiam**: Measured on the search terms “gaiam” and “gaiam yoga mat”, summed into one figure.
- **JadeYoga**: Measured on the search term “jadeyoga”.
- **Liforme**: Measured on the search terms “liforme” and “liforme yoga mat”, summed into one figure.
- **Manduka**: Measured on the search terms “manduka” and “manduka yoga mat”, summed into one figure.
- **The Mat Collective**: Measured on the search term “the mat collective”.
- **Valka Yoga**: Measured on the search term “valka yoga”.

- [BAHE](/demand/nz/brands/bahe)
- [Gaiam](/demand/nz/brands/gaiam)
- [JadeYoga](/demand/nz/brands/jadeyoga)
- [Liforme](/demand/nz/brands/liforme)
- [Manduka](/demand/nz/brands/manduka)
- [The Mat Collective](/demand/nz/brands/the-mat-collective)
- [Valka Yoga](/demand/nz/brands/valka-yoga)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among yoga mat brands in New Zealand?

In September 2026, Gaiam was the most searched among yoga mat brands in New Zealand, with an estimated 200 branded searches, 29.4% of all searches for the seven we track.

## Cite this page

Brandwave. "Yoga mat brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-yoga-mat-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-yoga-mat-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.